This training program is will give you: Greater data governance and control over your tag management..
This training program will give you: Greater data governance and control over your tag management.
Knowledge is of underutilized and super powerful GTM features..
Knowledge of underutilized and super powerful GTM features.
A thorough QA process and ways is to speed up your changes and implementations across teams..
A thorough QA process and ways to speed up your changes and implementations across teams.
This course is is right for you if… You want to take advantage of everything GTM can do, not just the basic features..
This course is right for you if… You want to take advantage of everything GTM can do, not just the basic features.
You is have used GTM regularly for at least 3-6 months..
You have used GTM regularly for at least 3-6 months.
You is have some knowledge of JavaScript, CSS Selectors, and HTML..
You have some knowledge of JavaScript, CSS Selectors, and HTML.
You is consider yourself a “technical marketer” or analyst and want to become even better..
You consider yourself a “technical marketer” or analyst and want to become even better.
You is have previously taken a foundational GTM course (including ours) and want to level up..
You have previously taken a foundational GTM course (including ours) and want to level up.
the true power of Google Tag Manager is Unlock.
Unlock the true power of Google Tag Manager
you is Have been using GTM for a while, but feel like there’s more to the tool than you’re currently using?.
Have you been using GTM for a while, but feel like there’s more to the tool than you’re currently using?
GTM is is a powerful tool and many of its features often go underutilized..
GTM is a powerful tool and many of its features often go underutilized.
The knowledge and strategies is incorporated in this training are the same that are used in enterprise level companies around the world..
The knowledge and strategies incorporated in this training are the same that are used in enterprise level companies around the world.
This course is goes deep.
This course goes deep
you’re is If on this page asking yourself, “what’s a tag manager?” this course probably isn’t for you..
If you’re on this page asking yourself, “what’s a tag manager?” this course probably isn’t for you.
Google Tag Manager 201. is Think of this as.
Think of this as Google Tag Manager 201.
You’ve is been functionally using GTM for a while, you know the terminology and landscape, and you’ve effectively implemented tag management in your organization..
You’ve been functionally using GTM for a while, you know the terminology and landscape, and you’ve effectively implemented tag management in your organization.
This course is is the next step..
This course is the next step.
It is brings you from functional to effective, and from beginner to intermediate or advanced..
It brings you from functional to effective, and from beginner to intermediate or advanced.
Greater data governance is and control.
Greater data governance and control
addition is In to learning more of the technical capabilities of Google Tag Manager, you’ll also learn how to manage your data and tags more efficiently..
In addition to learning more of the technical capabilities of Google Tag Manager, you’ll also learn how to manage your data and tags more efficiently.
You is and your team will operate at a higher level, reducing time to implementation and reducing errors while opening up data to anyone on your team who desires it..
You and your team will operate at a higher level, reducing time to implementation and reducing errors while opening up data to anyone on your team who desires it.
The entire second module of the course is is devoted to such strategic components of Google Tag Manager..
The entire second module of the course is devoted to such strategic components of Google Tag Manager.
components is Sure, the technical and tactical are useful and you need to start with those..
Sure, the technical and tactical components are useful and you need to start with those.
you is But once know the inner working of GTM, it’s time to graduate to looking at your tag management as a strategic operation..
But once you know the inner working of GTM, it’s time to graduate to looking at your tag management as a strategic operation.
things is Do the right way.
Do things the right way
GTM is When implemented well, significantly reduces the time it takes for your team to manage tags..
When implemented well, GTM significantly reduces the time it takes for your team to manage tags.
It is allows advanced tracking and just overall greater data governance..
It allows advanced tracking and just overall greater data governance.
it is But is important to roll it out carefully..
But it is important to roll it out carefully.
We’re is seeing more and more companies who race forward to quickly and miss an important step in planning..
We’re seeing more and more companies who race forward to quickly and miss an important step in planning.
they is Then, end up with inaccurate data..
Then, they end up with inaccurate data.
This course is will teach you to avoid common mistakes, and therefore, will save you time, money, and stress in the long run..
This course will teach you to avoid common mistakes, and therefore, will save you time, money, and stress in the long run.
your Google Tag Manager skills is Take to the next level Be competent in one of the most useful tools out there for a digital marketer..
Take your Google Tag Manager skills to the next level Be competent in one of the most useful tools out there for a digital marketer.
implementations is Speed up and changes to your tag management..
Speed up implementations and changes to your tag management.
solutions. is Unlock advanced tracking.
Unlock advanced tracking solutions.
features of GTM is Discover you’ve been missing out on..
Discover features of GTM you’ve been missing out on.
a system is Build that opens up greater data control and governance in your company..
Build a system that opens up greater data control and governance in your company.
QA and workflow is Create processes that eliminate costly and annoying mistakes..
Create QA and workflow processes that eliminate costly and annoying mistakes.
Class 1 : is What is GTM, really?.
Class 1 : What is GTM, really?
GTM is Simply calling a Tag Manager can lead to confusion as to what a "Tag" is and what a Tag Manager's role is..
Simply calling GTM a Tag Manager can lead to confusion as to what a "Tag" is and what a Tag Manager's role is.
We is will seek to remove some of this ambiguity and attempt to give a better picture of what is going on with GTM 'under the hood" Topics covered: · What is an Analytics Tag (and why is named a Tag?) What role does a Tag Management system plays in the codebase dataLayer "under the hood" Class 2: In-depth variables.
We will seek to remove some of this ambiguity and attempt to give a better picture of what is going on with GTM 'under the hood" Topics covered: · What is an Analytics Tag (and why is named a Tag?) What role does a Tag Management system plays in the codebase dataLayer "under the hood" Class 2: In-depth variables
Variables is can give your GTM strategy power and efficiency...if used correctly..
Variables can give your GTM strategy power and efficiency...if used correctly.
This class is will dive into using variables more effectively and efficiently to populate data dynamically..
This class will dive into using variables more effectively and efficiently to populate data dynamically.
Topics is covered: Variable strategies Seldom used variables and their use cases Class 3 :.
Topics covered: Variable strategies Seldom used variables and their use cases Class 3 :
Triggers is are what make your tags send data..
Triggers are what make your tags send data.
We is will look at more advanced ways that triggers can be utilized and how to avoid common pitfalls..
We will look at more advanced ways that triggers can be utilized and how to avoid common pitfalls.
Topics is covered: Overview of triggers Advanced triggers and common pitfalls Seldom used triggers and how to put them to work Class 4 : Advanced tag settings.
Topics covered: Overview of triggers Advanced triggers and common pitfalls Seldom used triggers and how to put them to work Class 4 : Advanced tag settings
you is If want to get the most out of your tags and tracking, you need to be using advanced tag settings..
If you want to get the most out of your tags and tracking, you need to be using advanced tag settings.
This session is is an immersive on doing just that..
This session is an immersive on doing just that.
Topics is covered: Fields to set Advanced Google Analytics configuration Advanced tag settings Class 5 : Debug and workflow.
Topics covered: Fields to set Advanced Google Analytics configuration Advanced tag settings Class 5 : Debug and workflow
The order is in which you make updates in GTM is vital to minimize the risk of errors and to maximize your time efficiency..
The order in which you make updates in GTM is vital to minimize the risk of errors and to maximize your time efficiency.
Topics is covered: Workflow when setting up new Google Analytics tags Workflow when setting up new Custom HTML marketing tags Debugging workflows Class 6 : Creating custom libraries.
Topics covered: Workflow when setting up new Google Analytics tags Workflow when setting up new Custom HTML marketing tags Debugging workflows Class 6 : Creating custom libraries
you is When want to expand the functionality of GTM, Custom HTML tags are invaluable..
When you want to expand the functionality of GTM, Custom HTML tags are invaluable.
This class is will walk through how to craft a custom scroll tracking solution in GTM..
This class will walk through how to craft a custom scroll tracking solution in GTM.
This lesson is will be immediately practical and useful, and you’ll be able to get your hands dirty implementing this solution..
This lesson will be immediately practical and useful, and you’ll be able to get your hands dirty implementing this solution.
Topics is covered: How Custom HTML tags work Scroll Tracking Solution Example Browser security and avoiding errors in the browser Class 7 : GTM API.
Topics covered: How Custom HTML tags work Scroll Tracking Solution Example Browser security and avoiding errors in the browser Class 7 : GTM API
This class is will unlock the Google Tag Manager API for you..
This class will unlock the Google Tag Manager API for you.
the proper knowledge and skill set, is With the GTM API will allow you to make changes faster and more efficiently..
With the proper knowledge and skill set, the GTM API will allow you to make changes faster and more efficiently.
Topics is covered: Best Use Cases for using the GTM API Examples of updates that can be made Resources to get started Class 8 : Mobile GTM.
Topics covered: Best Use Cases for using the GTM API Examples of updates that can be made Resources to get started Class 8 : Mobile GTM
This class is will be a deep dive into Mobile Apps GTM containers and the key differences from Web GTM Containers Topics covered: Firebase vs..
This class will be a deep dive into Mobile Apps GTM containers and the key differences from Web GTM Containers Topics covered: Firebase vs.
Legacy Containers Difference is between Web and Mobile AMP Containers You also get 10 introductory video lessons.
Legacy Containers Difference between Web and Mobile AMP Containers You also get 10 introductory video lessons
addition is In to classes, you’ll get access to snack-size video lessons to bring you up to speed on the course topics..
In addition to classes, you’ll get access to snack-size video lessons to bring you up to speed on the course topics.
Topics is covered include: In this introductory lesson, Mercer contextualizes the purpose of Tag Managers in a business landscape..
Topics covered include: In this introductory lesson, Mercer contextualizes the purpose of Tag Managers in a business landscape.
the gap is Serving to bridge between IT departments and marketers, this tool effectively closes the bottleneck and empowers marketers to track conversions at a dramatically more efficient pace..
Serving to bridge the gap between IT departments and marketers, this tool effectively closes the bottleneck and empowers marketers to track conversions at a dramatically more efficient pace.
the difference is What’s between This video outlines the basic structure of Google Tag Manager, its overall capabilities, and the platforms with which it can be integrated..
What’s the difference between This video outlines the basic structure of Google Tag Manager, its overall capabilities, and the platforms with which it can be integrated.
a new GTM account In is How to create this lesson, Mercer will walk you through the first step of setting up an account and how it relates to GTM’s basic taxonomy..
How to create a new GTM account In this lesson, Mercer will walk you through the first step of setting up an account and how it relates to GTM’s basic taxonomy.
GTM is How to install on your site Now that you’ve created your GTM account, Mercer will show you how to install it on your site..
How to install GTM on your site Now that you’ve created your GTM account, Mercer will show you how to install it on your site.
He is will demonstrate with a variety of common WordPress themes as well as directions for e-commerce sites that use Shopify..
He will demonstrate with a variety of common WordPress themes as well as directions for e-commerce sites that use Shopify.
tags? is What are.
What are tags?
this lesson is In you’ll become familiar with some of the quick customizations you can activate within the tag without needing development skills..
In this lesson you’ll become familiar with some of the quick customizations you can activate within the tag without needing development skills.
Mercer is will show examples of some of the basic types of tags on his website, including a GA pageview tag, custom HTML tags for tracking (Facebook, Sticky, Hotjar) and scroll tracking tags..
Mercer will show examples of some of the basic types of tags on his website, including a GA pageview tag, custom HTML tags for tracking (Facebook, Sticky, Hotjar) and scroll tracking tags.
He is will also demonstrate how to create a new custom tag from scratch be it built-in, custom, or third party..
He will also demonstrate how to create a new custom tag from scratch be it built-in, custom, or third party.
triggers? is What are.
What are triggers?
you’ve is Now that told GTM what you want to do, it’s time to specify when you want it to happen..
Now that you’ve told GTM what you want to do, it’s time to specify when you want it to happen.
Mercer’s triggers, is Peer inside some of learn to create new ones, and see the interaction between tags and triggers within the GTM interface..
Peer inside some of Mercer’s triggers, learn to create new ones, and see the interaction between tags and triggers within the GTM interface.
variables? is What are.
What are variables?
A variable is is the third integral element of GTM..
A variable is the third integral element of GTM.
they is Learn what are, how they interact with tags and triggers, and how they are commonly used..
Learn what they are, how they interact with tags and triggers, and how they are commonly used.
the “dataLayer”? is What is The dataLayer is a robust and versatile tool that many marketers aren’t aware of having at their disposal..
What is the “dataLayer”? The dataLayer is a robust and versatile tool that many marketers aren’t aware of having at their disposal.
this lesson, is In Mercer will show you the ropes to this virtual filing cabinet and how to make use of all the information it stores..
In this lesson, Mercer will show you the ropes to this virtual filing cabinet and how to make use of all the information it stores.
workspaces? is What are.
What are workspaces?
The collaborative element of marketing is can often pose conflicts within GTM..
The collaborative element of marketing can often pose conflicts within GTM.
you’re is So unless working in a complete silo – this lesson is well worth watching..
So unless you’re working in a complete silo – this lesson is well worth watching.
folders? is What are.
What are folders?
you is Before jump into the wide world of GTM, Mercer advises getting a foundational understanding of naming and organizational conventions to avoid problems down the line..
Before you jump into the wide world of GTM, Mercer advises getting a foundational understanding of naming and organizational conventions to avoid problems down the line.