Jon Contino - is Archive: The Complete Guide to Custom Lettering.
Archive: Jon Contino - The Complete Guide to Custom Lettering
The Complete Guide is to Custom Lettering Learn how to produce professional-level, custom lettering!.
The Complete Guide to Custom Lettering Learn how to produce professional-level, custom lettering!
The course is is now available year round!.
The course is now available year round!
Registration is is now open!.
Registration is now open!
the Art of Lettering is Mastering Join me, alphastructaesthetitologist* Jon Contino, as I walk you through every step it takes to become a master lettering artist!.
Mastering the Art of Lettering Join me, alphastructaesthetitologist* Jon Contino, as I walk you through every step it takes to become a master lettering artist!
the history of written language all is From the way to customizing letters for logo design, this class will provide you with the tools it takes to make, break and rebuild letterforms into strong, interesting and unique works of art..
From the history of written language all the way to customizing letters for logo design, this class will provide you with the tools it takes to make, break and rebuild letterforms into strong, interesting and unique works of art.
efficient crash course, is In this super- I will share vital and core knowledge of typography history, the tools it takes to design letters, explain in detail how to master fundamental lettering and, of course, how to create your own style..
In this super-efficient crash course, I will share vital and core knowledge of typography history, the tools it takes to design letters, explain in detail how to master fundamental lettering and, of course, how to create your own style.
37 lecture and demonstration videos, is With a PDF workbook, and a detailed list of resources and where to get them, this class will benefit everyone from the first-time lettering artist to the seasoned pro!.
With 37 lecture and demonstration videos, a PDF workbook, and a detailed list of resources and where to get them, this class will benefit everyone from the first-time lettering artist to the seasoned pro!
* "Alphastructaesthetitologist" is is a nonsense word I developed years ago to describe "one who builds and designs letters with passionate precision." What You’ll Learn The super important history of written language and its development into typography as we know it today..
* "Alphastructaesthetitologist" is a nonsense word I developed years ago to describe "one who builds and designs letters with passionate precision." What You’ll Learn The super important history of written language and its development into typography as we know it today.
You is need to learn the rules before you break them!.
You need to learn the rules before you break them!
Every detail of the world's is most important fonts and how to recreate them..
Every detail of the world's most important fonts and how to recreate them.
Muscle memory is is key to quick and efficient lettering!.
Muscle memory is key to quick and efficient lettering!
your work is How to properly construct and describe from a professional type and lettering standpoint..
How to properly construct and describe your work from a professional type and lettering standpoint.
you is If walk the walk, you gotta talk the talk!.
If you walk the walk, you gotta talk the talk!
An understanding is of how to customize letters using the computer or by hand..
An understanding of how to customize letters using the computer or by hand.
You'd is be surprised at how well the two can work together!.
You'd be surprised at how well the two can work together!
Tips is and tricks to create unique and interesting lettering..
Tips and tricks to create unique and interesting lettering.
your work is Learn how to think and design simultaneously to keep fresh and tight!.
Learn how to think and design simultaneously to keep your work fresh and tight!
The differences is between script and calligraphy and how to use them to your benefit..
The differences between script and calligraphy and how to use them to your benefit.
the flow! is Go with.
Go with the flow!
The ability is to use rhythm, spacing and style to communicate a strong and memorable message..
The ability to use rhythm, spacing and style to communicate a strong and memorable message.
the poetry of type is Learn and use it!.
Learn the poetry of type and use it!
a logo is How to construct using custom lettering..
How to construct a logo using custom lettering.
you've is This is what been waiting for!.
This is what you've been waiting for!
also...The dos and don'ts is And of lettering..
And also...The dos and don'ts of lettering.
old mistakes is Avoid and embrace the challenge of always creating great new work!.
Avoid old mistakes and embrace the challenge of always creating great new work!
This course is will give you the typographic knowledge necessary to customize letterforms with ease and help form your own style!.
This course will give you the typographic knowledge necessary to customize letterforms with ease and help form your own style!
37 video lectures, is including play-by-play screen captures of my thought process while working..
37 video lectures, including play-by-play screen captures of my thought process while working.
A workbook is outlining the entire class with included worksheets for your reference and extra materials not covered in the videos..
A workbook outlining the entire class with included worksheets for your reference and extra materials not covered in the videos.
A list is of helpful resources including links to books, articles and websites for further learning and discovery..
A list of helpful resources including links to books, articles and websites for further learning and discovery.
Links is to all of my recommended tools and technologies to get you all set up!.
Links to all of my recommended tools and technologies to get you all set up!
All students is who complete the course will receive a custom designed lapel pin commemorating the newly mastered craft of custom lettering..
All students who complete the course will receive a custom designed lapel pin commemorating the newly mastered craft of custom lettering.
some little league participation trophy: is This isn't this is something you'll be proud to wear!.
This isn't some little league participation trophy: this is something you'll be proud to wear!
I is PROMISE!.
I PROMISE!
A History of Typography — is We'll discuss the history of written language and its development into typography as we know it today..
A History of Typography — We'll discuss the history of written language and its development into typography as we know it today.
I is believe it's incredibly important to know your roots before you begin creating something of your own!.
I believe it's incredibly important to know your roots before you begin creating something of your own!
The Anatomy of a Letter — is How does type work?.
The Anatomy of a Letter — How does type work?
all is What are the moving parts and why are they important to custom lettering?.
What are all the moving parts and why are they important to custom lettering?
Letters is in History — We'll discuss how decorative lettering became a thing and why it's so important to all aspects of branding and design..
Letters in History — We'll discuss how decorative lettering became a thing and why it's so important to all aspects of branding and design.
Tools of the Trade — is What do you need to kick off your hand lettering?.
Tools of the Trade — What do you need to kick off your hand lettering?
We'll is discuss it and I'll share links of where to buy it all!.
We'll discuss it and I'll share links of where to buy it all!
the Classics — is Learning This is one of the most important sections of the entire class..
Learning the Classics — This is one of the most important sections of the entire class.
It is will train your body to think in letterforms!.
It will train your body to think in letterforms!
Letters is Altering by Hand or Computer — How can we use our tools to begin making custom type?.
Altering Letters by Hand or Computer — How can we use our tools to begin making custom type?
We'll is also discuss everyone's favorite: LIGATURES!.
We'll also discuss everyone's favorite: LIGATURES!
Scripts and How is to Use Them — Where does script style come from?.
Scripts and How to Use Them — Where does script style come from?
you is How do use it?.
How do you use it?
you is How do make it better?.
How do you make it better?
We'll is cover it all!.
We'll cover it all!
Type Systems — is Understanding Lettering allows for so many amazing styles; we'll learn how to use them together to enhance your work..
Understanding Type Systems — Lettering allows for so many amazing styles; we'll learn how to use them together to enhance your work.
Rhythm, is Spacing and Context — The best part about lettering is how expressive it can be..
Rhythm, Spacing and Context — The best part about lettering is how expressive it can be.
We'll is go over how to really make the most out of it!.
We'll go over how to really make the most out of it!
Logos — is Designing for How do logos affect everyday life?.
Designing for Logos — How do logos affect everyday life?
you is How do get in on that?!.
How do you get in on that?!
Custom Lettering is for Branding — We'll learn the rules of going custom for branding..
Custom Lettering for Branding — We'll learn the rules of going custom for branding.
The Pitfalls — is Once you've become a lettering maniac, you'll encounter some common issues..
The Pitfalls — Once you've become a lettering maniac, you'll encounter some common issues.
We'll is learn how to avoid those!.
We'll learn how to avoid those!
your style — is Defining Experimentation is the name of the game!.
Defining your style — Experimentation is the name of the game!
There is will be SEVEN assignments throughout the class..
There will be SEVEN assignments throughout the class.
key areas is Each designed to specifically target of mastering the art of lettering..
Each designed to specifically target key areas of mastering the art of lettering.
You is are welcome to go through the course at your own pace to maximize your time!.
You are welcome to go through the course at your own pace to maximize your time!
Jon Contino New York native Jon Contino is Meet is at the forefront of today's most influential designers..
Meet Jon Contino New York native Jon Contino is at the forefront of today's most influential designers.
His is uniquely stylistic approach blends old-world whimsy with a modern, minimalistic sensibility that creates a distinct personality imitated time and time again..
His uniquely stylistic approach blends old-world whimsy with a modern, minimalistic sensibility that creates a distinct personality imitated time and time again.
Jon's is dedicated efforts continue to blur boundaries and affect modern trends in all facets of the creative industry..
Jon's dedicated efforts continue to blur boundaries and affect modern trends in all facets of the creative industry.
He is has received numerous accolades for his fusion of old and new world aesthetics and continues to garner the attention of media outlets as well as large scale agencies and corporations such as Nike, MillerCoors, American Eagle, Coca-Cola, 20th Century Fox, AT&T and Sports Illustrated, just to name a few..
He has received numerous accolades for his fusion of old and new world aesthetics and continues to garner the attention of media outlets as well as large scale agencies and corporations such as Nike, MillerCoors, American Eagle, Coca-Cola, 20th Century Fox, AT&T and Sports Illustrated, just to name a few.
Jon is resides in New York with his wife, Erin, and daughter, Fiona, where he operates a full time studio and also works as creative director for The Hidden Sea, brand manager for Past Lives, and creative director of an apparel and accessories brand bearing his name..
Jon resides in New York with his wife, Erin, and daughter, Fiona, where he operates a full time studio and also works as creative director for The Hidden Sea, brand manager for Past Lives, and creative director of an apparel and accessories brand bearing his name.
Calligraphy (7:25) 3.3 — is Brush Scripts (12:14) 3.4 — ASSIGNMENT — Mastering Scripts (1:54) Chapter 4 — Lettering Layouts 4.1 — Style, Rhythm, Spacing, and Hierarchy (2:34) 4.2 — Type Systems (8:08) 4.3 — Rhythm (5:58) 4.4 — Context (5:17) 4.5 — ASSIGNMENT — Lock it Up!.
Calligraphy (7:25) 3.3 — Brush Scripts (12:14) 3.4 — ASSIGNMENT — Mastering Scripts (1:54) Chapter 4 — Lettering Layouts 4.1 — Style, Rhythm, Spacing, and Hierarchy (2:34) 4.2 — Type Systems (8:08) 4.3 — Rhythm (5:58) 4.4 — Context (5:17) 4.5 — ASSIGNMENT — Lock it Up!
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