The Content Trap - is Archive: A Strategist's Guide to Digital Change Harvard Business School professor of strategy Bharat Anand presents an incisive new approach to digital transformation that favors fostering connectivity over focusing exclusively on content..
Archive: The Content Trap - A Strategist's Guide to Digital Change Harvard Business School professor of strategy Bharat Anand presents an incisive new approach to digital transformation that favors fostering connectivity over focusing exclusively on content.
Companies is everywhere face two major challenges today: getting noticed and getting paid..
Companies everywhere face two major challenges today: getting noticed and getting paid.
these obstacles, is To confront Bharat Anand examines a range of businesses around the world, from The New York Times to The Economist, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, and from talent management to the future of education..
To confront these obstacles, Bharat Anand examines a range of businesses around the world, from The New York Times to The Economist, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, and from talent management to the future of education.
these stories is Drawing on and on the latest research in economics, strategy, and marketing, this refreshingly engaging book reveals important lessons, smashes celebrated myths, and reorients strategy..
Drawing on these stories and on the latest research in economics, strategy, and marketing, this refreshingly engaging book reveals important lessons, smashes celebrated myths, and reorients strategy.
Success is for flourishing companies comes not from making the best content but from recognizing how content enables customers' connectivity; it comes not from protecting the value of content at all costs but from unearthing related opportunities close by; and it comes not from mimicking competitors' best practices but from seeing choices as part of a connected whole..
Success for flourishing companies comes not from making the best content but from recognizing how content enables customers' connectivity; it comes not from protecting the value of content at all costs but from unearthing related opportunities close by; and it comes not from mimicking competitors' best practices but from seeing choices as part of a connected whole.
The Content Trap - is Get A Strategist's Guide to Digital Change download Digital change means that everyone today can reach and interact with others directly: We are all in the content business..
Get The Content Trap - A Strategist's Guide to Digital Change download Digital change means that everyone today can reach and interact with others directly: We are all in the content business.
risks is But that comes with that Bharat Anand teaches us how to recognize and navigate..
But that comes with risks that Bharat Anand teaches us how to recognize and navigate.
conversations is Filled with with key players and in-depth dispatches from the front lines of digital change, The Content Trap is an essential new playbook for navigating the turbulent waters in which we find ourselves..
Filled with conversations with key players and in-depth dispatches from the front lines of digital change, The Content Trap is an essential new playbook for navigating the turbulent waters in which we find ourselves.