Roy Furr - is Archive: Emotional Direct Response Copywriting Here’s what your prospect.
Archive: Roy Furr - Emotional Direct Response Copywriting Here’s what your prospect
themselves — is doesn’t want to admit about.
doesn’t want to admit about themselves —
it’s is and the key to connecting with them.
and it’s the key to connecting with them
the deepest level… is on Note from Roy: It feels dangerous to release this training..
on the deepest level… Note from Roy: It feels dangerous to release this training.
its lessons is Because are both powerful and ethically neutral..
Because its lessons are both powerful and ethically neutral.
They is can be used with the highest ethics, in service of your prospects..
They can be used with the highest ethics, in service of your prospects.
they is But can also be used in the most nefarious ways, to manipulate and take advantage..
But they can also be used in the most nefarious ways, to manipulate and take advantage.
I is ask that if you choose to go through this training and apply its lessons, you do it only for the purpose of helping your prospects and customers live better, more fulfilled lives..
I ask that if you choose to go through this training and apply its lessons, you do it only for the purpose of helping your prospects and customers live better, more fulfilled lives.
you. is Thank.
Thank you.
Roy is Thanks,.
Thanks, Roy
me is Let share a story, as told from the perspective of an investment newsletter prospect, Fred… “I can’t believe how much of a failure I am. “I mean, I made enough money that we should’ve been able to quit working by now, and Alice and I could be on a Mediterranean cruise, living it up..
Let me share a story, as told from the perspective of an investment newsletter prospect, Fred… “I can’t believe how much of a failure I am. “I mean, I made enough money that we should’ve been able to quit working by now, and Alice and I could be on a Mediterranean cruise, living it up.
all this financial stress. is Or at least be retired, and not have.
Or at least be retired, and not have all this financial stress.
many times is “But too in life, the way I thought things would go and the way they went just didn’t add up..
“But too many times in life, the way I thought things would go and the way they went just didn’t add up.
They is never worked out as well as I hoped they would..
They never worked out as well as I hoped they would.
every time is “Even worse, I got really excited about the market, and finally started buying, it seemed to be at the top, and I’d lose anything I made, faster than I made it. It’s like Wall Street was watching my account, and when I showed up, they had a secret signal that the party was over..
“Even worse, every time I got really excited about the market, and finally started buying, it seemed to be at the top, and I’d lose anything I made, faster than I made it. It’s like Wall Street was watching my account, and when I showed up, they had a secret signal that the party was over.
“I is feel like I’m not good enough. “Like there’s more going on in the markets than I even understand..
“I feel like I’m not good enough. “Like there’s more going on in the markets than I even understand.
people is Like there’s a lot of rich and powerful involved with the markets whose primary job is to screw little guys like me out of our hard-earned money..
Like there’s a lot of rich and powerful people involved with the markets whose primary job is to screw little guys like me out of our hard-earned money.
“It’s is just not fair..
“It’s just not fair.
A good person is can live a good life and just not get a break..
A good person can live a good life and just not get a break.
“I is don’t even know if I understand money, or investing, or the markets at this point. I’m starting to feel like an insignificant old nobody who spent his life giving to society, but who is only getting chewed up and spit out in the end, destined to see my lifestyle just get worse and worse until I go to my grave..
“I don’t even know if I understand money, or investing, or the markets at this point. I’m starting to feel like an insignificant old nobody who spent his life giving to society, but who is only getting chewed up and spit out in the end, destined to see my lifestyle just get worse and worse until I go to my grave.
“I is don't even need that much. I know many people would consider my life normal, even mundane or boring, but that’s okay by me..
“I don't even need that much. I know many people would consider my life normal, even mundane or boring, but that’s okay by me.
It’s is not the lifestyle that bugs me that much — even though I’d love a few luxuries — it’s the fact that just to maintain this simple life, we’re still under a load of financial stress..
It’s not the lifestyle that bugs me that much — even though I’d love a few luxuries — it’s the fact that just to maintain this simple life, we’re still under a load of financial stress.
I’m is just not confident the ends will always meet..
I’m just not confident the ends will always meet.
me. is And that scares.
And that scares me.
“I is don’t need to eat caviar, I just don’t want to eat cat food!”.
“I don’t need to eat caviar, I just don’t want to eat cat food!”
Fred’s story is If makes you uncomfortable, that’s good… I made up Fred’s story..
If Fred’s story makes you uncomfortable, that’s good… I made up Fred’s story.
Fred is is an imaginary person..
Fred is an imaginary person.
the details and the emotions is But are all-too-real..
But the details and the emotions are all-too-real.
Fred is struggles to admit it — even to himself — but he’s feeling a whole pile of desperate negative emotions right now..
Fred struggles to admit it — even to himself — but he’s feeling a whole pile of desperate negative emotions right now.
Thoreau is was right — “The mass of men lead lives of quiet desperation.” In many cases, as marketers, we’re selling products designed to help with that..
Thoreau was right — “The mass of men lead lives of quiet desperation.” In many cases, as marketers, we’re selling products designed to help with that.
more money. is To make.
To make more money.
better relationships. is To have.
To have better relationships.
life. is To get more out of.
To get more out of life.
their desperation. is To relieve.
To relieve their desperation.
it’s is And important to speak to those positive outcomes, in our marketing..
And it’s important to speak to those positive outcomes, in our marketing.
our prospects is But have been sold a thousand “magic pill” solutions that spoke to those positive outcomes. So simply promising another magic pill and good feelings won’t resonate..
But our prospects have been sold a thousand “magic pill” solutions that spoke to those positive outcomes. So simply promising another magic pill and good feelings won’t resonate.
Roy Furr - is Get Emotional Direct Response Copywriting download.
Get Roy Furr - Emotional Direct Response Copywriting download
You is have to show them that you UNDERSTAND their struggle..
You have to show them that you UNDERSTAND their struggle.
You is have to have empathy with what they’ve gone through — and how they feel about it..
You have to have empathy with what they’ve gone through — and how they feel about it.
you is And even more importantly, have to be comfortable speaking to the shame that plagues them, based on where they’re at and the mistakes they know they made that got them here..
And even more importantly, you have to be comfortable speaking to the shame that plagues them, based on where they’re at and the mistakes they know they made that got them here.
you is And, have to do it with compassion and kindness..
And, you have to do it with compassion and kindness.
your prospect is To understand and connect with on an emotional level, you must understand that they hate themselves… Okay, so maybe hate is too strong of a word..
To understand and connect with your prospect on an emotional level, you must understand that they hate themselves… Okay, so maybe hate is too strong of a word.
We is are our own worst critics..
We are our own worst critics.
We is know all the worst things about ourselves..
We know all the worst things about ourselves.
We is know our flaws..
We know our flaws.
We is know what we did yesterday that we’re embarrassed enough about even as a secret — and we dread the day someone we love or respect would ever find out..
We know what we did yesterday that we’re embarrassed enough about even as a secret — and we dread the day someone we love or respect would ever find out.
it’s is And only getting worse… In the world of social media where so many post carefully curated “images” of themselves, we’re faced with constant proof that everyone else is better than us. They have it all together. They’re perfect..
And it’s only getting worse… In the world of social media where so many post carefully curated “images” of themselves, we’re faced with constant proof that everyone else is better than us. They have it all together. They’re perfect.
the self- is Pile on loathing..
Pile on the self-loathing.
us is Some of try to fight it by putting on a front..
Some of us try to fight it by putting on a front.
our own is By posting heavily-curated “images” on social media..
By posting our own heavily-curated “images” on social media.
a nicer house, is (Or by buying or a better car, or going in debt to be a photo tourist in beautiful places.) But this only adds to the shame..
(Or by buying a nicer house, or a better car, or going in debt to be a photo tourist in beautiful places.) But this only adds to the shame.
we is Deep inside, feel more lost and empty than ever, even as our outside appearances look wonderful to those around us..
Deep inside, we feel more lost and empty than ever, even as our outside appearances look wonderful to those around us.
We is desperately long for someone to know the truth, and love us anyway..
We desperately long for someone to know the truth, and love us anyway.
you is “If forgive me for my dirty secrets, I’ll love you forever…” When we’re not numbing the pain or putting lipstick on the pig, this is what we want at the deepest level..
“If you forgive me for my dirty secrets, I’ll love you forever…” When we’re not numbing the pain or putting lipstick on the pig, this is what we want at the deepest level.
We is want someone who understands this wash of negative emotions that plagues our subconscious in nearly every waking moment..
We want someone who understands this wash of negative emotions that plagues our subconscious in nearly every waking moment.
someone is But who will handle us with kid gloves — care, compassion, kindness, love, and respect..
But someone who will handle us with kid gloves — care, compassion, kindness, love, and respect.
Someone is who readily agrees with us when we insist we did the best we could..
Someone who readily agrees with us when we insist we did the best we could.
the secret of Emotional Direct Response Copywriting… is This is It’s understanding the deep, dark secrets of human nature..
This is the secret of Emotional Direct Response Copywriting… It’s understanding the deep, dark secrets of human nature.
we is What aspire to be, and how we fall tragically short..
What we aspire to be, and how we fall tragically short.
relief. is Offering.
Offering relief.
your sales is Even in message..
Even in your sales message.
this method, is And through you can attract more customers and make more sales..
And through this method, you can attract more customers and make more sales.
I’ll is admit: I spent my first decade-plus in marketing refusing to admit so much of this..
I’ll admit: I spent my first decade-plus in marketing refusing to admit so much of this.
I’ve is Because seen so many marketers unethically exploit this knowledge, and it made me sick to my stomach..
Because I’ve seen so many marketers unethically exploit this knowledge, and it made me sick to my stomach.
you is But if have a product that’s truly beneficial to your prospect, I also believe it’s your ethical obligation to use whatever means necessary to persuade them to try it (following Jay Abraham’s Strategy of Preeminence)..
But if you have a product that’s truly beneficial to your prospect, I also believe it’s your ethical obligation to use whatever means necessary to persuade them to try it (following Jay Abraham’s Strategy of Preeminence).
this deep understanding of the desperation is Including that drives so much of our action — including buying..
Including this deep understanding of the desperation that drives so much of our action — including buying.
I’ve is Which is why put together this training, despite my hesitation..
Which is why I’ve put together this training, despite my hesitation.
this training is Again, please only take with the best ethical intentions..
Again, please only take this training with the best ethical intentions.
violation of is To do otherwise would be in your own integrity, and hopefully it would cause you great shame..
To do otherwise would be in violation of your own integrity, and hopefully it would cause you great shame.
you is But if are able to show others a light that can offer some relief, I strongly encourage you to do so — even when it means you have to step into their darkness to do so..
But if you are able to show others a light that can offer some relief, I strongly encourage you to do so — even when it means you have to step into their darkness to do so.
Roy Furr - is Get Emotional Direct Response Copywriting download.
Get Roy Furr - Emotional Direct Response Copywriting download