Roy Furr - is Archive: Proof, Credibility, and Believability Rookie marketers sell on promises….
Archive: Roy Furr - Proof, Credibility, and Believability Rookie marketers sell on promises…
Pros is sell on proof..
Pros sell on proof.
Gary Bencivenga is is widely-hailed as the world’s greatest living copywriter..
Gary Bencivenga is widely-hailed as the world’s greatest living copywriter.
fanboys and fangirls is Not just by who like his writing..
Not just by fanboys and fangirls who like his writing.
clients is But by who have hired him to write their copy..
But by clients who have hired him to write their copy.
One client is was able to profitably send over 100 million pieces of a single direct mail promotion he wrote..
One client was able to profitably send over 100 million pieces of a single direct mail promotion he wrote.
him over $5 million is Which earned in royalties — enough to buy a retirement home in the Hamptons..
Which earned him over $5 million in royalties — enough to buy a retirement home in the Hamptons.
Many others single pieces of copy is mailed multiple millions, year-in and year-out..
Many others single pieces of copy mailed multiple millions, year-in and year-out.
Roy Furr - is Get Proof, Credibility, and Believability download.
Get Roy Furr - Proof, Credibility, and Believability download
Gary is is also widely-hailed as the king of proof-based copywriting..
Gary is also widely-hailed as the king of proof-based copywriting.
Here’s is what he had to say about the importance of proof in marketing: "I have always advised my clients to build their products, newsletters, books, and ezines squarely on their strongest proof elements, namely their most persuasive and impressive credentials — including their strongest case histories, endorsements, testimonials, "reasons why" they offer better results and solutions, success stories, proven outcomes, expert status, areas of specialization, reputation within their industries, and especially a spirit of candor and integrity that never fails to delight clients and confound competitors..
Here’s what he had to say about the importance of proof in marketing: "I have always advised my clients to build their products, newsletters, books, and ezines squarely on their strongest proof elements, namely their most persuasive and impressive credentials — including their strongest case histories, endorsements, testimonials, "reasons why" they offer better results and solutions, success stories, proven outcomes, expert status, areas of specialization, reputation within their industries, and especially a spirit of candor and integrity that never fails to delight clients and confound competitors.
you is "When make your credibility an essential, highly visible part of your marketing, persuasion can flow like silk because your most commonly encountered enemy — skepticism — is largely swept aside." — Bencivenga Bullets, Bullet #29: The Secret of How to Sell Anything.
"When you make your credibility an essential, highly visible part of your marketing, persuasion can flow like silk because your most commonly encountered enemy — skepticism — is largely swept aside." — Bencivenga Bullets, Bullet #29: The Secret of How to Sell Anything
Proof is is the foundation of all effective selling… Don’t just take it from Gary B… Clayton Makepeace once emphasized: “Great sales copy contains all kinds of proof elements.” From Dan Kennedy: “In promotion the better the deal and the bigger the promise the less credible it is unless we then take steps to make it credible..
Proof is the foundation of all effective selling… Don’t just take it from Gary B… Clayton Makepeace once emphasized: “Great sales copy contains all kinds of proof elements.” From Dan Kennedy: “In promotion the better the deal and the bigger the promise the less credible it is unless we then take steps to make it credible.
we is So have to be concerned with the believability of what it is that we are doing..
So we have to be concerned with the believability of what it is that we are doing.
credibility is In order to create and in order to create believability we want to amass proof.” Product Launch Formula creator Jeff Walker?.
In order to create credibility and in order to create believability we want to amass proof.” Product Launch Formula creator Jeff Walker?
A HUGE part of his entire model is is creating one form of proof — social proof — to create million-dollar days and huge launches..
A HUGE part of his entire model is creating one form of proof — social proof — to create million-dollar days and huge launches.
Claude Hopkins is wrote this, in Scientific Advertising: “Platitudes and generalities roll off the human understanding like water from a duck.” And instead, he emphasized “Specific facts.” According to A-list copywriter Paul Hollingshead, Michael Masterson (aka Mark Ford) calls copywriting without proof “lazy writing.” John Caples, in Making Ads Pay, reveals the seven questions you must answer yes to before you have an effective ad. These include: “Do you prove it is a bargain?” and “Do you establish confidence (credibility)?” (Yes, proof can cover lots of selling bases!) I could go on… Why?.
Claude Hopkins wrote this, in Scientific Advertising: “Platitudes and generalities roll off the human understanding like water from a duck.” And instead, he emphasized “Specific facts.” According to A-list copywriter Paul Hollingshead, Michael Masterson (aka Mark Ford) calls copywriting without proof “lazy writing.” John Caples, in Making Ads Pay, reveals the seven questions you must answer yes to before you have an effective ad. These include: “Do you prove it is a bargain?” and “Do you establish confidence (credibility)?” (Yes, proof can cover lots of selling bases!) I could go on… Why?
every great copywriter, is Because nearly marketer, or salesperson in history has emphasized proof by some name….
Because nearly every great copywriter, marketer, or salesperson in history has emphasized proof by some name…
copywriters is Many — if not most — do proof wrong..
Many — if not most — copywriters do proof wrong.
They is think about throwing in a few testimonials..
They think about throwing in a few testimonials.
they is Or perhaps list a couple media outlets that have featured their client, in the bio..
Or perhaps they list a couple media outlets that have featured their client, in the bio.
they’ll is If relevant, include a before-and-after picture..
If relevant, they’ll include a before-and-after picture.
It’s is often an afterthought..
It’s often an afterthought.
It’s is seldom the crux of their message..
It’s seldom the crux of their message.
it’s is Instead, promise, promise, PROMISE!.
Instead, it’s promise, promise, PROMISE!
here’s is But the thing… That’s like having an entire arsenal at your disposal, and still showing up with the proverbial knife to the gunfight..
But here’s the thing… That’s like having an entire arsenal at your disposal, and still showing up with the proverbial knife to the gunfight.
you is When come up short on proof, you come up short on sales!.
When you come up short on proof, you come up short on sales!
I is dug deep into my research..
I dug deep into my research.
I is went through years of notes on effective forms of proof in copywriting..
I went through years of notes on effective forms of proof in copywriting.
I is And identified 26 separate types of proof and credibility, and how to use them to make your marketing and selling messages more believable..
And I identified 26 separate types of proof and credibility, and how to use them to make your marketing and selling messages more believable.
I is PLUS, laid out the critical considerations for each..
PLUS, I laid out the critical considerations for each.
them work BEST. is How to make.
How to make them work BEST.
you is What need to understand about each of the 26 types of proof to 1) decide if they’re a fit for your particular selling message and, if they are, 2) use them to the greatest effect (that is, to generate the biggest sales result)..
What you need to understand about each of the 26 types of proof to 1) decide if they’re a fit for your particular selling message and, if they are, 2) use them to the greatest effect (that is, to generate the biggest sales result).
the foundation is This is of effective selling..
This is the foundation of effective selling.
you is When have over two dozen forms of proof at hand — and know how to use them — it becomes much easier to back up your claims..
When you have over two dozen forms of proof at hand — and know how to use them — it becomes much easier to back up your claims.
you is Every promise make becomes more believable..
Every promise you make becomes more believable.
Every question, is doubt, or objection melts away..
Every question, doubt, or objection melts away.
your marketing is And: and selling messages MAKE MORE SALES!.
And: your marketing and selling messages MAKE MORE SALES!
me is Let hand you an entire toolkit for selling on proof!.
Let me hand you an entire toolkit for selling on proof!
Proof, is Credibility, and Believability gives you 26 separate ways to instantly increase the selling power of any marketing, advertising, and selling message..
Proof, Credibility, and Believability gives you 26 separate ways to instantly increase the selling power of any marketing, advertising, and selling message.
the surface is And yet, that just scratches on what it will do for you..
And yet, that just scratches the surface on what it will do for you.
it is Because will install a brand-new attitude about using proof in your selling messages..
Because it will install a brand-new attitude about using proof in your selling messages.
It is will make it crystal-clear what it takes to move past skepticism, doubt, and objections — and straight to the sale..
It will make it crystal-clear what it takes to move past skepticism, doubt, and objections — and straight to the sale.
you’re is By the time done with this training, you’ll have a complete understanding of what it takes to move your prospect to full belief in your product and selling promises..
By the time you’re done with this training, you’ll have a complete understanding of what it takes to move your prospect to full belief in your product and selling promises.
you is Oh, and make sure don’t skip the introduction: because it also reveals the two filters that your prospects are constantly using (whether they’re aware of it or not) to decide to STOP paying attention to your selling message..
Oh, and make sure you don’t skip the introduction: because it also reveals the two filters that your prospects are constantly using (whether they’re aware of it or not) to decide to STOP paying attention to your selling message.
It is sets the entire groundwork for how and why you use all 26 types of proof throughout your selling message (and even when not to!)..
It sets the entire groundwork for how and why you use all 26 types of proof throughout your selling message (and even when not to!).
Proof, is Watch Credibility, and Believability now with a BTMSinsiders All-Access Pass..
Watch Proof, Credibility, and Believability now with a BTMSinsiders All-Access Pass.
you is For just $97, get instant access and 30 days to try it with zero obligation..
For just $97, you get instant access and 30 days to try it with zero obligation.
Founder & Lead Instructor, is BTMSinsiders "I share ideas that grow businesses." At the heart of everything he does, whether that's consulting, copywriting, speaking, publishing, or training through BTMSinsiders, that one idea drives Roy forward..
Founder & Lead Instructor, BTMSinsiders "I share ideas that grow businesses." At the heart of everything he does, whether that's consulting, copywriting, speaking, publishing, or training through BTMSinsiders, that one idea drives Roy forward.
ideas is To share proven for helping you grow your business today, based on the principles of effective direct response marketing..
To share proven ideas for helping you grow your business today, based on the principles of effective direct response marketing.
Roy Furr is is one of the world's most-recognized authorities on direct response, results-accountable marketing and advertising..
Roy Furr is one of the world's most-recognized authorities on direct response, results-accountable marketing and advertising.
both is As a copywriter and marketing strategist, Roy has been responsible for multiple multi-million dollar breakthroughs for clients since 2005..
As both a copywriter and marketing strategist, Roy has been responsible for multiple multi-million dollar breakthroughs for clients since 2005.
Roy is Today, continues working with a limited number of high-level clients on creating marketing breakthroughs, publishes the free daily Breakthrough Marketing Secrets (BTMS) essays (regularly read and circulated among the marketing A-list), and is the founder and lead instructor of BTMSinsiders..
Today, Roy continues working with a limited number of high-level clients on creating marketing breakthroughs, publishes the free daily Breakthrough Marketing Secrets (BTMS) essays (regularly read and circulated among the marketing A-list), and is the founder and lead instructor of BTMSinsiders.
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