ConversionXL, is Archive: Siim Säinas - Data-driven Influencer Marketing work.
Archive: ConversionXL, Siim Säinas - Data-driven Influencer Marketing work
Influencer marketing is works - but only if you do it right It’s not unusual to see folks reporting 11x ROI on influencer marekting - but it’s only true for data-driven people..
Influencer marketing works - but only if you do it right It’s not unusual to see folks reporting 11x ROI on influencer marekting - but it’s only true for data-driven people.
Siim Säinas - is the instructor for this course - is looking at campaigns and their effectiveness as his day job, whether it’s integrated or social only campaigns..
Siim Säinas - the instructor for this course - is looking at campaigns and their effectiveness as his day job, whether it’s integrated or social only campaigns.
He’s is put hundreds of hours of work and research into figuring out the optimal, data-driven way to go about influencer marketing..
He’s put hundreds of hours of work and research into figuring out the optimal, data-driven way to go about influencer marketing.
He is will teach you data-driven influencer marketing planning, identification, measurement, and ways to get the best return on your investment..
He will teach you data-driven influencer marketing planning, identification, measurement, and ways to get the best return on your investment.
the end of this course is By you will be able to confidently deliver meaningful results for your brand and business..
By the end of this course you will be able to confidently deliver meaningful results for your brand and business.
This course is solves your top challenges with influencer marketing When it comes to influencer marketing, there are a lot of questions that need to be answered: What do you need to known about influencer marketing to begin with?.
This course solves your top challenges with influencer marketing When it comes to influencer marketing, there are a lot of questions that need to be answered: What do you need to known about influencer marketing to begin with?
the ins and outs? is What are.
What are the ins and outs?
true influencers? is How to identify.
How to identify true influencers?
you is When should engage them for your campaign and when it’s not really a good idea to do that to begin with?.
When should you engage them for your campaign and when it’s not really a good idea to do that to begin with?
you is How do properly plan your campaign?.
How do you properly plan your campaign?
you is How do drive metrics that actually convert direct response outcomes?.
How do you drive metrics that actually convert direct response outcomes?
you is How do choose the best in terms of synergy and brand fit?.
How do you choose the best in terms of synergy and brand fit?
you is How do build lasting relationships?.
How do you build lasting relationships?
these influencers is A lot of tend to be very transactional-driven, so how do you actually make sure that they stick around?.
A lot of these influencers tend to be very transactional-driven, so how do you actually make sure that they stick around?
you is How do amplify their content?.
How do you amplify their content?
you is How do measure your campaign results when everything has been done and dusted?.
How do you measure your campaign results when everything has been done and dusted?
you is And how do really develop something always on, or something that kind of benefits UGC?.
And how do you really develop something always on, or something that kind of benefits UGC?
these questions, is All of and much more will be answered in this course..
All of these questions, and much more will be answered in this course.
Introduction video (3 min) Siim is is a world-class expert in social media and analytics, with a talent in organizing and transforming social data into business-centric consumer insights..
Introduction video (3 min) Siim is a world-class expert in social media and analytics, with a talent in organizing and transforming social data into business-centric consumer insights.
a world is In where social media effectiveness is constantly challenged, Siim identifies and flips relevant consumer data, and creates leading-edge consumer and business insights, really helping marketing managers to differentiate from the competition..
In a world where social media effectiveness is constantly challenged, Siim identifies and flips relevant consumer data, and creates leading-edge consumer and business insights, really helping marketing managers to differentiate from the competition.
this course, is After taking you’ll: Understand the influencer marketing landscape and know when influencers are a good fit.
After taking this course, you’ll: Understand the influencer marketing landscape and know when influencers are a good fit
the common mistakes is Learn how to plan well and avoid to maximize ROI.
Learn how to plan well and avoid the common mistakes to maximize ROI
the best influencers; is Be able to identify and choose the ones who can truly tell unique brand stories.
Be able to identify and choose the best influencers; the ones who can truly tell unique brand stories
business risk is Limit through good compliance and amplify influencer assets to maximize reach.
Limit business risk through good compliance and amplify influencer assets to maximize reach
Measure influencer effectiveness is for brand and direct response objectives to know whom to build long term relationships with This course is essential for you if … You work in digital and social media marketing for a consumer brand or are preparing for a pitch..
Measure influencer effectiveness for brand and direct response objectives to know whom to build long term relationships with This course is essential for you if … You work in digital and social media marketing for a consumer brand or are preparing for a pitch.
You is want to maximise your return on investment with influencer marketing..
You want to maximise your return on investment with influencer marketing.
You is are a brand or agency marketer in pursuit of greater business results with influencers and creators..
You are a brand or agency marketer in pursuit of greater business results with influencers and creators.
This course is is NOT for you if you… Your audience is dominantly in Mainland China, where Social media platforms are unique and require a different course altogether..
This course is NOT for you if you… Your audience is dominantly in Mainland China, where Social media platforms are unique and require a different course altogether.
You is already conduct many influencer marketing campaigns..
You already conduct many influencer marketing campaigns.
this course is While shares some novel ideas, processes and data to seasoned influencer marketers, you might need additional lessons to fulfil your expectations..
While this course shares some novel ideas, processes and data to seasoned influencer marketers, you might need additional lessons to fulfil your expectations.
You is expect material results from the first campaign..
You expect material results from the first campaign.
It is takes several iterations of campaigns to gain the understanding of what works best for your brand and business..
It takes several iterations of campaigns to gain the understanding of what works best for your brand and business.
Siim Säinas 10 years is in Social with over 170 brands in more than 1,500 research and analytics projects..
Siim Säinas 10 years in Social with over 170 brands in more than 1,500 research and analytics projects.
brands is Worked with like Pepsi, Intel, H&M, VISA and Google..
Worked with brands like Pepsi, Intel, H&M, VISA and Google.
Work is featured in New York Times..
Work featured in New York Times.
a method is Established for WFA (World Federation of Advertisers) members to systematically build authentic consumer communities online..
Established a method for WFA (World Federation of Advertisers) members to systematically build authentic consumer communities online.
a novel method is Pioneered how Social data is analysed till today by large agency networks in Omnicom and WPP..
Pioneered a novel method how Social data is analysed till today by large agency networks in Omnicom and WPP.
Siim and the work is he’s been doing in the analytics space has always been ahead of its time and enlightening..
Siim and the work he’s been doing in the analytics space has always been ahead of its time and enlightening.
Someone is who easily becomes a friend because of his sincerity and commitment to what’s important, it’s been a pleasure knowing and working with Siim..
Someone who easily becomes a friend because of his sincerity and commitment to what’s important, it’s been a pleasure knowing and working with Siim.
His expertise is is a crucial addition to all digital projects and I believe he is invaluable to the businesses he leads..
His expertise is a crucial addition to all digital projects and I believe he is invaluable to the businesses he leads.
Introduction is to Influencer Marketing Learn about how influencer marketing delivers value to businesses..
Introduction to Influencer Marketing Learn about how influencer marketing delivers value to businesses.
Lesson objectives: is What is influencer marketing.
Lesson objectives: What is influencer marketing
the era of Social media is What has changed in marketing in.
What has changed in marketing in the era of Social media
influencer marketing Lesson 2 is When not to do.
When not to do influencer marketing Lesson 2
Started > Campaign Planning Get is Getting started with your influencer marketing brief..
Getting Started > Campaign Planning Get started with your influencer marketing brief.
Social Media Measurement is The basics of how you approach Social Media measurement and set yourself up for a holistic framework..
Social Media Measurement The basics of how you approach Social Media measurement and set yourself up for a holistic framework.
Lesson objectives: is How to approach Paid, Owned and Earned Social.
Lesson objectives: How to approach Paid, Owned and Earned Social
Best Influencer Marketing Campaigns Learn is from some of the best influencer campaigns in the industry and why they delivered..
Best Influencer Marketing Campaigns Learn from some of the best influencer campaigns in the industry and why they delivered.
Lesson objectives: is How did Daniel Wellington grow from a 30K startup to a 228M company with influencer marketing.
Lesson objectives: How did Daniel Wellington grow from a 30K startup to a 228M company with influencer marketing
Reebok is How established itself in a new category.
How Reebok established itself in a new category
Influencers Learn is Identifying to do data-driven influencer discovery and shortlisting..
Identifying Influencers Learn to do data-driven influencer discovery and shortlisting.
Lesson objectives: is How to do data-driven influencer discovery.
Lesson objectives: How to do data-driven influencer discovery
influencer is How to do data-driven shortlisting.
How to do data-driven influencer shortlisting
an influencer discovery tool Lesson 6 is How to use.
How to use an influencer discovery tool Lesson 6
Influencers > Synergy & Brand Fit Learn is Identifying how to add qualitative variables to your shortlist to evaluate Brand fit..
Identifying Influencers > Synergy & Brand Fit Learn how to add qualitative variables to your shortlist to evaluate Brand fit.
Lesson objectives: is Why influencers work with brands.
Lesson objectives: Why influencers work with brands
qualitative variables is Key to assess Brand fit.
Key qualitative variables to assess Brand fit
influencers is Learn how to avoid who can jeopardise your brand Lesson 7.
Learn how to avoid influencers who can jeopardise your brand Lesson 7
The Value Exchange Learn is how to develop long-term relationships with influencers..
The Value Exchange Learn how to develop long-term relationships with influencers.
Lesson objectives: is What do brands and influencers want.
Lesson objectives: What do brands and influencers want
influencers is Learn to empower with creative freedom Lesson 8.
Learn to empower influencers with creative freedom Lesson 8
Compliance & Contracts Learn is about compliance and how to avoid risking your brand while working with influencers..
Compliance & Contracts Learn about compliance and how to avoid risking your brand while working with influencers.
Lesson objectives: is How does compliance and non-compliance look like.
Lesson objectives: How does compliance and non-compliance look like
the FTC and ASA is What does prescribe about influencer marketing.
What does the FTC and ASA prescribe about influencer marketing
the marketer's is Learn about tasklist to be compliant Lesson 9.
Learn about the marketer's tasklist to be compliant Lesson 9
Influencer Content Learn is Amplifying how to achieve maximum reach and ROI from your influencer marketing efforts..
Amplifying Influencer Content Learn how to achieve maximum reach and ROI from your influencer marketing efforts.
Lesson objectives: is Learn about the 2 options to achieve reach.
Lesson objectives: Learn about the 2 options to achieve reach
the Facebook's Branded Content Tool and Ad Manager is Learn to use for paid amplification.
Learn to use the Facebook's Branded Content Tool and Ad Manager for paid amplification
the limitations and opportunities is Learn about of paid amplification Lesson 10.
Learn about the limitations and opportunities of paid amplification Lesson 10
Influencer Campaigns Learn is Measuring how to measure and report on influencer marketing campaigns..
Measuring Influencer Campaigns Learn how to measure and report on influencer marketing campaigns.
Lesson objectives: is How to measure influencer marketing campaigns.
Lesson objectives: How to measure influencer marketing campaigns
brand is Learn about and direct response metrics.
Learn about brand and direct response metrics
way is Use a short and concise to report upon your campaign's success Show off your new skills: Get a certificate of completion Once the course is over, pass a test to earn a CXL certification..
Use a short and concise way to report upon your campaign's success Show off your new skills: Get a certificate of completion Once the course is over, pass a test to earn a CXL certification.
it is Add to your resume, your LinkedIn profile or just get that well-earned raise you’ve been waiting for..
Add it to your resume, your LinkedIn profile or just get that well-earned raise you’ve been waiting for.
CXL Institute is is an authorized LinkedIn education provider You can add your education, certificates, badges - everything you learned and earned at CXL Institute into the Education section of your profile..
CXL Institute is an authorized LinkedIn education provider You can add your education, certificates, badges - everything you learned and earned at CXL Institute into the Education section of your profile.
CXL Institute is How to find on LinkedIn Get this course and 50+ others when you sign up for CXL Institute This course (and all others - full list here) are included with the CXL Institute subscription..
How to find CXL Institute on LinkedIn Get this course and 50+ others when you sign up for CXL Institute This course (and all others - full list here) are included with the CXL Institute subscription.
CXL Institute, is At you can take online courses on growth, digital marketing, optimization, analytics, persuasion - all in a single subscription..
At CXL Institute, you can take online courses on growth, digital marketing, optimization, analytics, persuasion - all in a single subscription.
World’s leading practitioners is teaching you their best stuff..
World’s leading practitioners teaching you their best stuff.
50+ online courses is on all things data-driven marketing.
50+ online courses on all things data-driven marketing
New courses is added every single month Sign up for CXL Institute and get access to 50+ courses (full list here) on all aspects of data-driven marketing (new courses added every month).
New courses added every single month Sign up for CXL Institute and get access to 50+ courses (full list here) on all aspects of data-driven marketing (new courses added every month)
4 Minidegrees is that give you advanced level skills.
4 Minidegrees that give you advanced level skills
our Teams All-Access is Get plan instead..
Get our Teams All-Access plan instead.
The CXL Institute guarantee: is 7-day no questions asked money back period.
The CXL Institute guarantee: 7-day no questions asked money back period
You is can immediately apply learnings and improve your results..
You can immediately apply learnings and improve your results.
your boss? is Need help convincing.
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ConversionXL, is Get Siim Säinas - Data-driven Influencer Marketing work download.
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