Cat Howell - is Archive: The Incubator Attract Trophy Clients &.
Archive: Cat Howell - The Incubator Attract Trophy Clients &
Your Agency is Scale to $20K/mths.
Scale Your Agency to $20K/mths
your niche is Discover.
Discover your niche
your solution is Position.
Position your solution
your lead generation is Automate.
Automate your lead generation
your client is Automate onboarding.
Automate your client onboarding
six figures is Scale to.
Scale to six figures
BONUS #1: is Agency Workbook (valued $300).
BONUS #1: Agency Workbook (valued $300)
BONUS #2: is 8-Week Mindset reboot (valued $1,297).
BONUS #2: 8-Week Mindset reboot (valued $1,297)
denying is There’s no we’re in a boom-time for agencies….
There’s no denying we’re in a boom-time for agencies…
new startups is With millions of being created each and every year, the need for marketing and other services to help businesses grow is on the rise - with no sign of slowing down anytime soon..
With millions of new startups being created each and every year, the need for marketing and other services to help businesses grow is on the rise - with no sign of slowing down anytime soon.
rises, is And as demand so to does the attraction towards the agency model..
And as demand rises, so to does the attraction towards the agency model.
It’s is no wonder either, demand aside, the agency business has fairly low barriers to entry (you don’t need a lot of capital to get started), and founders can get set up in a relatively short amount of time (you can set up your service offer and start selling almost on the same day - the same cannot be said for physical product businesses)..
It’s no wonder either, demand aside, the agency business has fairly low barriers to entry (you don’t need a lot of capital to get started), and founders can get set up in a relatively short amount of time (you can set up your service offer and start selling almost on the same day - the same cannot be said for physical product businesses).
demand, is But just because there is and just because you are competent at a service offer - doesn’t mean you will succeed..
But just because there is demand, and just because you are competent at a service offer - doesn’t mean you will succeed.
an agency is Running is just like any other business..
Running an agency is just like any other business.
you is In order to succeed must have enough clients (sales) and these must be the right kind of clients (otherwise you’ll encounter operational issues)..
In order to succeed you must have enough clients (sales) and these must be the right kind of clients (otherwise you’ll encounter operational issues).
The traditional train is of thought around generating leads for an agency has also involved lots of “hustling”..
The traditional train of thought around generating leads for an agency has also involved lots of “hustling”.
Door is knocking..
Door knocking.
press mentions is Landing and awards..
Landing press mentions and awards.
I is thought all these things too when I first launch my agency six years ago..
I thought all these things too when I first launch my agency six years ago.
that time, is At no one was willing to pay for Facebook ad services - it was basically an intern job..
At that time, no one was willing to pay for Facebook ad services - it was basically an intern job.
New Zealand is And being based in at the bottom of the world - I struggled to find local businesses that could afford the fees I needed to charge..
And being based in New Zealand at the bottom of the world - I struggled to find local businesses that could afford the fees I needed to charge.
I is But realised something..
But I realised something.
I’m is If able to generate leads using ads for clients, why can’t I do the same for my own business?!.
If I’m able to generate leads using ads for clients, why can’t I do the same for my own business?!
I is So spent the following year testing and building funnels (there was nothing of the sort for agencies back then and everyone in the industry held their cards really close to their chest)..
So I spent the following year testing and building funnels (there was nothing of the sort for agencies back then and everyone in the industry held their cards really close to their chest).
I is When finally cracked it - BOOM!.
When I finally cracked it - BOOM!
I is went from solo freelancer doing $10K/mth to $80K/mth with a team of seven in two months!.
I went from solo freelancer doing $10K/mth to $80K/mth with a team of seven in two months!
Best thing - is I was working with clients from all over the world, ones who actually valued my services..
Best thing - I was working with clients from all over the world, ones who actually valued my services.
Next thing is I know all my peers are asking how I did it..
Next thing I know all my peers are asking how I did it.
I is So started to share the system - from building the pipeline, setting up the traffic ads, and the sales call process..
So I started to share the system - from building the pipeline, setting up the traffic ads, and the sales call process.
over 700 agencies is And have since gone on to help scale up (of which 32 have already hit seven figure revenues)..
And have since gone on to help over 700 agencies scale up (of which 32 have already hit seven figure revenues).
time is As went on I realised in my own agency that - although the automated funnel system was phenomenal at creating rapid scale and growth in the business, it was scary to solely rely on one source of leads (FB can can change one thing and your funnel can stall for a month or two… it happens)..
As time went on I realised in my own agency that - although the automated funnel system was phenomenal at creating rapid scale and growth in the business, it was scary to solely rely on one source of leads (FB can can change one thing and your funnel can stall for a month or two… it happens).
I is So built out a second lead pipeline for the agency..
So I built out a second lead pipeline for the agency.
a buffer and backup. is One that would act as.
One that would act as a buffer and backup.
here’s is Except - the key: I hated cold calling..
Except - here’s the key: I hated cold calling.
I is hated networking..
I hated networking.
I is could never remember my LinkedIn password..
I could never remember my LinkedIn password.
this secondary lead generation method is So had to fit in with my own core competencies..
So this secondary lead generation method had to fit in with my own core competencies.
These days is my agency has the ability to charge upwards of $25K for contracts (FB ad campaigns and funnels) because we have complete control our own lead pipelines..
These days my agency has the ability to charge upwards of $25K for contracts (FB ad campaigns and funnels) because we have complete control our own lead pipelines.
We is can say no to dud leads and yes to trophy clients..
We can say no to dud leads and yes to trophy clients.
We is don’t rely on one singular source, and everything we do taps into our own strengths..
We don’t rely on one singular source, and everything we do taps into our own strengths.
Everyone is is different..
Everyone is different.
you is Some of will have team members already..
Some of you will have team members already.
you is Some of will be operating remotely with contractors - or doing all the work yourselves..
Some of you will be operating remotely with contractors - or doing all the work yourselves.
you is Some of will be strong with sales, and others better at presenting and teaching..
Some of you will be strong with sales, and others better at presenting and teaching.
The key is is tapping into a system unique to your own business DNA..
The key is tapping into a system unique to your own business DNA.
the Incubator is That’s what is..
That’s what the Incubator is.
A plan is to help you not only scale up fast using automated funnels, but a method of ensuring long term and stable success with a secondary lead generation method that is playing to your strengths..
A plan to help you not only scale up fast using automated funnels, but a method of ensuring long term and stable success with a secondary lead generation method that is playing to your strengths.
you is So that no longer have to deal with revenue yo yos….
So that you no longer have to deal with revenue yo yos…
your prices… is Or discount.
Or discount your prices…
you is So that no longer have to say yes to leads you have a bad feeling about (just because you need the cash)…..
So that you no longer have to say yes to leads you have a bad feeling about (just because you need the cash)….
a stage is And finally scale up to where you can start to be the owner instead of the “do-it-all” person… If you can commit to implementing and showing up in your business the way it needs you to, then here’s my promise to you:.
And finally scale up to a stage where you can start to be the owner instead of the “do-it-all” person… If you can commit to implementing and showing up in your business the way it needs you to, then here’s my promise to you:
I is Not only will show you the strategies involved to scale, all the documents needed to hit the ground running so when the clients come in you’re not left scrambling, the support with your campaigns and leads, but I’ll also make sure I look after you mindset..
Not only will I show you the strategies involved to scale, all the documents needed to hit the ground running so when the clients come in you’re not left scrambling, the support with your campaigns and leads, but I’ll also make sure I look after you mindset.
we is Because all know that - if you don’t believe you can make this work, it won’t matter what program or course you invest in..
Because we all know that - if you don’t believe you can make this work, it won’t matter what program or course you invest in.
this course different is This is what makes from all the others..
This is what makes this course different from all the others.
Core Solution is Communicating.
Communicating Core Solution
Your Message is Crafting.
Crafting Your Message
Process of Services is Creating.
Creating Process of Services
Your Facebook Page is Priming.
Priming Your Facebook Page
Published is Getting.
Getting Published
The Funnel is Building Backend.
Building The Funnel Backend
the Funnel Front End is Building.
Building the Funnel Front End
Your Funnel is Copywriting for.
Copywriting for Your Funnel
Additional Questions is & Training.
Additional Questions & Training
Clients is Onboarding.
Onboarding Clients
Paid is Getting on Time.
Getting Paid on Time