ALL CONTENTS OF THE COURSE BELOW! is PLEASE CHECK.
PLEASE CHECK ALL CONTENTS OF THE COURSE BELOW!
Dear Friend, is When it comes to marketing and advertising, you can only go “so far” on B.S. The truth is, in today’s day and age, where most advertising is completely phony… people are craving authenticity..
Dear Friend, When it comes to marketing and advertising, you can only go “so far” on B.S. The truth is, in today’s day and age, where most advertising is completely phony… people are craving authenticity.
this craving is And is only growing stronger, as the world becomes more and more artificial..
And this craving is only growing stronger, as the world becomes more and more artificial.
Craig Garber - is Get Keepin' It Real Copywriting Workshop at the CourseAvai.
Get Craig Garber - Keepin' It Real Copywriting Workshop at the CourseAvai
you is If want your marketing to be effective, then you must create genuine experiences for your buyers..
If you want your marketing to be effective, then you must create genuine experiences for your buyers.
the first step in dong is And this, is making sure your buyers “sense” they’re working with a real person — not some phony who just wants their money..
And the first step in dong this, is making sure your buyers “sense” they’re working with a real person — not some phony who just wants their money.
Real Experiences! is Can Provide….
Can Provide… Real Experiences!
my attention is This was brought to by a group of people who read my book, “How To Make Maximum Money With Minimum Customers.” They wanted more guidance on how to use the marketing and copywriting strategies in the book… and on how to sell, in general… without appearing “phony.” For me, being real — even in print — isn’t a problem..
This was brought to my attention by a group of people who read my book, “How To Make Maximum Money With Minimum Customers.” They wanted more guidance on how to use the marketing and copywriting strategies in the book… and on how to sell, in general… without appearing “phony.” For me, being real — even in print — isn’t a problem.
this point, is But getting to wasn’t easy..
But getting to this point, wasn’t easy.
I’m is certainly not a “natural” when it comes to selling..
I’m certainly not a “natural” when it comes to selling.
I is grew up in a very stressful home atmosphere, to say the least, and had a very low self-esteem for years..
I grew up in a very stressful home atmosphere, to say the least, and had a very low self-esteem for years.
fact, is In I proably didn’t even feel comfortable in my own skin, until I was in my late 30’s..
In fact, I proably didn’t even feel comfortable in my own skin, until I was in my late 30’s.
common things is Today though, one of the most I hear from people — and I’ve heard it… gosh, probably close to 100 times over the last 11 years — is how amazed they are I’m just as “real” in my online daily e-mails, in my offline Seductive Selling Newsletter, and in all my other products… as I am in person. In other words, who you are “seeing” in print….
Today though, one of the most common things I hear from people — and I’ve heard it… gosh, probably close to 100 times over the last 11 years — is how amazed they are I’m just as “real” in my online daily e-mails, in my offline Seductive Selling Newsletter, and in all my other products… as I am in person. In other words, who you are “seeing” in print…
the same exact guy is is you see when you meet me in person..
is the same exact guy you see when you meet me in person.
I is Like said, though… it wasn’t always this way..
Like I said, though… it wasn’t always this way.
you is As know, putting anything in words, is difficult..
As you know, putting anything in words, is difficult.
it is And that goes double when comes to putting your personality into words, plus trying to show your readers you’re a real person..
And that goes double when it comes to putting your personality into words, plus trying to show your readers you’re a real person.
top is Not to mention, on of this… then trying to sell them something!.
Not to mention, on top of this… then trying to sell them something!
over the years, is But I’ve developed a set of guidelines that have allowed me to do each one of these things, very successfully..
But over the years, I’ve developed a set of guidelines that have allowed me to do each one of these things, very successfully.
people is Which is why are always making those comments about how when they read my e-mails and my newsletter and my products — and even my sales letters… they feel like I am literally “speaking” directly to them..
Which is why people are always making those comments about how when they read my e-mails and my newsletter and my products — and even my sales letters… they feel like I am literally “speaking” directly to them.
I’m is going to share a few ways you too, can do all this, in your sales copy, but first… let’s take a look at why people typically struggle when it comes to being “real” in print..
I’m going to share a few ways you too, can do all this, in your sales copy, but first… let’s take a look at why people typically struggle when it comes to being “real” in print.
3 reasons, is There are actually: Reason #1: Some people are highly technically skilled, and quite competent from a performance standpoint, in what they do..
There are 3 reasons, actually: Reason #1: Some people are highly technically skilled, and quite competent from a performance standpoint, in what they do.
it is But when comes to selling… they simply “cringe.” For any number of reasons, they feel so out of sorts when it comes to selling, they’ll do absolutely anything to avoid it, at all costs. And if you’re one of these people, then you already know….
But when it comes to selling… they simply “cringe.” For any number of reasons, they feel so out of sorts when it comes to selling, they’ll do absolutely anything to avoid it, at all costs. And if you’re one of these people, then you already know…
you is Unfortunately… this is costing a LOT of money..
Unfortunately… this is costing you a LOT of money.
People is in this category sometimes feel “phony” when it comes to selling..
People in this category sometimes feel “phony” when it comes to selling.
selling is And because is so out of character for them, to some extent, they actually are being phony when they try and sell something..
And because selling is so out of character for them, to some extent, they actually are being phony when they try and sell something.
these people is When sit down and write a sales letter, their discomfort practically screams at you, straight off the page..
When these people sit down and write a sales letter, their discomfort practically screams at you, straight off the page.
them, is For selling is like trying to fit a round peg (their personality)… into a square hole (selling)..
For them, selling is like trying to fit a round peg (their personality)… into a square hole (selling).
It is is just very unnatural..
It is just very unnatural.
These people is will never be able to sell effectively in print, unless they do one thing: they need to get their hands on some specific marketing and writing guidelines (and strategies) that allow them to follow a “sequence…” or a formula. This way, you can go step-by-step through a checklist and do what works… instead of having to do things that make you uncomfortable. By following a set of guidelines, this allows you to basically “remove yourself” from the selling process..
These people will never be able to sell effectively in print, unless they do one thing: they need to get their hands on some specific marketing and writing guidelines (and strategies) that allow them to follow a “sequence…” or a formula. This way, you can go step-by-step through a checklist and do what works… instead of having to do things that make you uncomfortable. By following a set of guidelines, this allows you to basically “remove yourself” from the selling process.
your own “gut” feelings, is As opposed to listening to which simply aren’t compatible with having to sell. It’s kind of like when you first learned how to drive..
As opposed to listening to your own “gut” feelings, which simply aren’t compatible with having to sell. It’s kind of like when you first learned how to drive.
the beginning, is In it seemed very unnatural, so you just sat there and listened to your dad… or your Driver’s Education teacher — and you simply “did what they told you to do..
In the beginning, it seemed very unnatural, so you just sat there and listened to your dad… or your Driver’s Education teacher — and you simply “did what they told you to do.
” is Even though it felt “weird.” But eventually, of course, driving became normal and in less time than you thought, you wound up knowing how to master all the different things that are going on, while you’re sitting behind the wheel..
” Even though it felt “weird.” But eventually, of course, driving became normal and in less time than you thought, you wound up knowing how to master all the different things that are going on, while you’re sitting behind the wheel.
print is Selling in and feeling comfortable with it, is no different..
Selling in print and feeling comfortable with it, is no different.
you’re is Right now, “driving” without ever having been taught “how” to drive..
Right now, you’re “driving” without ever having been taught “how” to drive.
You is just need to learn the rules of the road, and once you see how easy it is to use them… you’ll be as comfortable selling, as you are driving..
You just need to learn the rules of the road, and once you see how easy it is to use them… you’ll be as comfortable selling, as you are driving.
people is Reason #2: There are other who feel comfortable selling, but they get all messed up when it comes to “closing.” These people know exactly how important selling is. And… they may even be good at the actual relationship building, and at getting prospects started down the “Yes” path..
Reason #2: There are other people who feel comfortable selling, but they get all messed up when it comes to “closing.” These people know exactly how important selling is. And… they may even be good at the actual relationship building, and at getting prospects started down the “Yes” path.
it is But when comes to closing the deal, things start falling apart, pretty quickly..
But when it comes to closing the deal, things start falling apart, pretty quickly.
They is typically stammer their way through a close, and if they’re very lucky… things might work out..
They typically stammer their way through a close, and if they’re very lucky… things might work out.
I’m is Sadly though, and sure you’ll agree with this….
Sadly though, and I’m sure you’ll agree with this…
“Luck”… is is NOT… a very good business strategy!.
“Luck”… is NOT… a very good business strategy!
this problem, is Because of people who find themselves in this predicament rarely make the kind of money they deserve..
Because of this problem, people who find themselves in this predicament rarely make the kind of money they deserve.
They is are usually able to earn a decent living though, if they have a large source of referrals, or… if they’re in the kind of business where it’s fairly easy to attract qualified leads or if their lead costs are unusually low..
They are usually able to earn a decent living though, if they have a large source of referrals, or… if they’re in the kind of business where it’s fairly easy to attract qualified leads or if their lead costs are unusually low.
They’ll is typically make money as long as they’re able to meet with their prospects in person, or talk to them over the phone..
They’ll typically make money as long as they’re able to meet with their prospects in person, or talk to them over the phone.
they is But because have no “leverage” — meaning, because they’re unable to translate these same skills into selling in print — they are usually forced to trade time for money. And if you are one of these people, then you already know… Your inability to “close” in print… is not only incredibly frustrating….
But because they have no “leverage” — meaning, because they’re unable to translate these same skills into selling in print — they are usually forced to trade time for money. And if you are one of these people, then you already know… Your inability to “close” in print… is not only incredibly frustrating…
it’s is also costing you THOUSANDS Of Dollars!.
it’s also costing you THOUSANDS Of Dollars!
these people is Usually, what messes up is the money aspect of closing..
Usually, what messes these people up is the money aspect of closing.
any number of reasons, is For they feel very “awkward” when it comes to asking for money, and this creates an “emotional log jam” for them, when it comes time to close..
For any number of reasons, they feel very “awkward” when it comes to asking for money, and this creates an “emotional log jam” for them, when it comes time to close.
genuine enthusiasm and knack is So instead of being able to take that for relationship building they have, and turn it into gold… their printed sales material can never work on it’s own, and this is what forces them to forever have to trade time for money..
So instead of being able to take that genuine enthusiasm and knack for relationship building they have, and turn it into gold… their printed sales material can never work on it’s own, and this is what forces them to forever have to trade time for money.
loads of realtors, is There are insurance agents, financial planners, trainers, consultants, and other service providers who find themselves in this uncomfortable situation..
There are loads of realtors, insurance agents, financial planners, trainers, consultants, and other service providers who find themselves in this uncomfortable situation.
top is On of that, the same psychological money issues that hamstring their closing skills… typically make people in this situation almost always undercharge..
On top of that, the same psychological money issues that hamstring their closing skills… typically make people in this situation almost always undercharge.
Craig Garber - is Get Keepin' It Real Copywriting Workshop at the CourseAvai.
Get Craig Garber - Keepin' It Real Copywriting Workshop at the CourseAvai
They is are the ones who usually work the hardest and charge the least..
They are the ones who usually work the hardest and charge the least.
they is Ultimately, are treating themselves very unfairly..
Ultimately, they are treating themselves very unfairly.
The Good News is Is….
The Good News Is…
these people is Once learn a few simple and very practical do’s and don’ts about selling in print… this typically eliminates any awkwardness they have about closing..
Once these people learn a few simple and very practical do’s and don’ts about selling in print… this typically eliminates any awkwardness they have about closing.
this one problem is Eliminating makes a dramatic difference in the quality of your life… in the amount of time you’ll get to spend with your family instead of working… and, in the amount of money you’re making!.
Eliminating this one problem makes a dramatic difference in the quality of your life… in the amount of time you’ll get to spend with your family instead of working… and, in the amount of money you’re making!
instance, is For if you struggle with this: One big mistake you’re probably making, especially when you’re selling in print, is talking about too many different things at one time..
For instance, if you struggle with this: One big mistake you’re probably making, especially when you’re selling in print, is talking about too many different things at one time.
it’s is For example, O.K. to tell people about all the wonderful benefits you’re giving them..
For example, it’s O.K. to tell people about all the wonderful benefits you’re giving them.
you is But can’t get so excited and anxious about things, you wind up running on aimlessly to the point where, your words get all overlapped and blended together like paint colors mixed in a can..
But you can’t get so excited and anxious about things, you wind up running on aimlessly to the point where, your words get all overlapped and blended together like paint colors mixed in a can.
your buyers is Instead, just let know one thing at a time, one sentence at a time..
Instead, just let your buyers know one thing at a time, one sentence at a time.
it’s is And even O.K. that you’re asking people to spend a lot of money with you..
And it’s even O.K. that you’re asking people to spend a lot of money with you.
the value is Simply explain of what you’re giving them, one sentence at a time..
Simply explain the value of what you’re giving them, one sentence at a time.
your packages is Break down or your service offerings into little bite-sized components, and just tell your story - no need to feel anxious, at all..
Break down your packages or your service offerings into little bite-sized components, and just tell your story - no need to feel anxious, at all.
people is Instead, what typically happens is… who feel awkward about asking for money tend to just “lump” everything together. What’s really going on, is they are “projecting” their own discomfort with money, onto their buyers. They assume, because they’re uncomfortable with money… their buyer must also be uncomfortable with money..
Instead, what typically happens is… people who feel awkward about asking for money tend to just “lump” everything together. What’s really going on, is they are “projecting” their own discomfort with money, onto their buyers. They assume, because they’re uncomfortable with money… their buyer must also be uncomfortable with money.
their buyers is So instead of walking through the entire sales story, nice and easy… they rush through their presentation because they’re uncomfortable making it in the first place..
So instead of walking their buyers through the entire sales story, nice and easy… they rush through their presentation because they’re uncomfortable making it in the first place.
reality, is But in this is totally unnecessary..
But in reality, this is totally unnecessary.
You is see, in order for your buyer to make any kind of halfway decent buying decision… they HAVE to know ALL the details about what you’re offering..
You see, in order for your buyer to make any kind of halfway decent buying decision… they HAVE to know ALL the details about what you’re offering.
you’re is Especially when selling in print, and they don’t have the ability to go back and forth asking you questions..
Especially when you’re selling in print, and they don’t have the ability to go back and forth asking you questions.
They is don’t consider this offensive — they consider it a natural and quite necessary part of the buying process!.
They don’t consider this offensive — they consider it a natural and quite necessary part of the buying process!
they is After all, how can make a buying decision… unless they actually know what they’re buying?.
After all, how can they make a buying decision… unless they actually know what they’re buying?
sense? is Make.
Make sense?
it is Of course does..
Of course it does.
your story, is Now besides slowing down and telling another thing you can do if you’re in this position, that’ll make things much easier for you, is this: When you’re putting your promotion together, and you’re creating your offer or your “close,”… Instead of thinking about what you’re getting….
Now besides slowing down and telling your story, another thing you can do if you’re in this position, that’ll make things much easier for you, is this: When you’re putting your promotion together, and you’re creating your offer or your “close,”… Instead of thinking about what you’re getting…
much money is and how you’re asking for….
and how much money you’re asking for…
you’re is think about what giving, instead..
think about what you’re giving, instead.
value is Focusing on ALWAYS gives you much better results, especially when you’re sitting down and translating your thoughts into actual words on paper that are going to do all your selling for you..
Focusing on value ALWAYS gives you much better results, especially when you’re sitting down and translating your thoughts into actual words on paper that are going to do all your selling for you.
you’re is Plus, when focusing on the value you’re giving, instead of the money you’re getting.. this comes through in your printed sales messages..
Plus, when you’re focusing on the value you’re giving, instead of the money you’re getting.. this comes through in your printed sales messages.
your buyers is Which makes even more comfortable with you..
Which makes your buyers even more comfortable with you.
you’ll is And, be that much more of a real person, as a result..
And, you’ll be that much more of a real person, as a result.
the nice thing is And is, this is about as simple a fix as you can get, isn’t it?.
And the nice thing is, this is about as simple a fix as you can get, isn’t it?
You is bet it is..
You bet it is.
Reason #3: is O.K., so now let’s move on to… The third kind of sales person that struggles with creating chemistry and being “real” when it comes to selling in print, is much different than the first two. See, this person’s TOTALLY comfortable with selling… and with closing… and with asking for the money..
O.K., so now let’s move on to… Reason #3: The third kind of sales person that struggles with creating chemistry and being “real” when it comes to selling in print, is much different than the first two. See, this person’s TOTALLY comfortable with selling… and with closing… and with asking for the money.
fact, is In this guy (this is typically a guy issue) is basically a selling machine..
In fact, this guy (this is typically a guy issue) is basically a selling machine.
he is But has one HUGE problem: He’s so focused on the sale, and he’s so thrilled and gets so juiced up from closing deals….
But he has one HUGE problem: He’s so focused on the sale, and he’s so thrilled and gets so juiced up from closing deals…
He is Forgets… About Everything Else!.
He Forgets… About Everything Else!
this guy’s problem is See, is, he has no patience..
See, this guy’s problem is, he has no patience.
real relationships is Unfortunately, building in sales requires a lot more than this..
Unfortunately, building real relationships in sales requires a lot more than this.
You is see, sales is like seduction..
You see, sales is like seduction.
maximum money, is To make you have to share your story… and you have to romance your prospect on many different levels..
To make maximum money, you have to share your story… and you have to romance your prospect on many different levels.
They is have to see you as a real person before they’ll buy — NOT a “selling machine.” They have to perceive you as someone who’s just as interested in making their hopes and dreams come true… or in eliminating their pain and solving their problems… as they are. Unfortunately, when this guy sits down and writes a sales letter, he comes out looking W-A-A-Y too “slick” for his own good..
They have to see you as a real person before they’ll buy — NOT a “selling machine.” They have to perceive you as someone who’s just as interested in making their hopes and dreams come true… or in eliminating their pain and solving their problems… as they are. Unfortunately, when this guy sits down and writes a sales letter, he comes out looking W-A-A-Y too “slick” for his own good.
he is Even if does care about his clients and customers — and most people do care, they just don’t know how to show their buyers they care — the only message that comes out is “BUY MY STUFF, NOW!” And so what happens is, this super-closer routinely loses THOUSANDS OF DOLLARS in sales, because he’s “stuck” when it comes to selling in print..
Even if he does care about his clients and customers — and most people do care, they just don’t know how to show their buyers they care — the only message that comes out is “BUY MY STUFF, NOW!” And so what happens is, this super-closer routinely loses THOUSANDS OF DOLLARS in sales, because he’s “stuck” when it comes to selling in print.
money is And losing is especially frustrating and unfair for this guy, because he’s a GREAT sales person!.
And losing money is especially frustrating and unfair for this guy, because he’s a GREAT sales person!
I is But don’t need to tell you… there’s a difference between being a great sales person, and being looked at as a caring, valued advisor by your customers..
But I don’t need to tell you… there’s a difference between being a great sales person, and being looked at as a caring, valued advisor by your customers.
you is After all, do think you’ll be making more money if your customers perceive you as a “selling machine”… or when you’re perceived as a caring and trusted advisor?.
After all, do you think you’ll be making more money if your customers perceive you as a “selling machine”… or when you’re perceived as a caring and trusted advisor?
You is got it - when your customers or clients perceive you as a REAL person, who’s a genuine, caring, trusted advisor… you’ll start making much more money, and you’ll make it much more consistently..
You got it - when your customers or clients perceive you as a REAL person, who’s a genuine, caring, trusted advisor… you’ll start making much more money, and you’ll make it much more consistently.
fact, is And in for the most part, when people see you ONLY as a sales person instead of as an advisor… they will constantly be negotiating prices with you… and treat you like… Well… they’ll treat you like a sales person..
And in fact, for the most part, when people see you ONLY as a sales person instead of as an advisor… they will constantly be negotiating prices with you… and treat you like… Well… they’ll treat you like a sales person.
people is Because LOVE working with valued advisors….
Because people LOVE working with valued advisors…
a sales person! is but NO ONE likes dealing… with.
but NO ONE likes dealing… with a sales person!
People is respect and listen to advisors, which is precisely why no one ever questions their doctor about why they’re sending you all over town, to meet with umpteen specialists and get all those diagnostic tests..
People respect and listen to advisors, which is precisely why no one ever questions their doctor about why they’re sending you all over town, to meet with umpteen specialists and get all those diagnostic tests.
Doctors is And that’s because… are perceived as advisors, not sales people..
And that’s because… Doctors are perceived as advisors, not sales people.
the other hand, is On if a sales person sends you to three of his buddies and you have to pay each one of them some money… you’re going to be on “high alert” right away!.
On the other hand, if a sales person sends you to three of his buddies and you have to pay each one of them some money… you’re going to be on “high alert” right away!
you is Of course are..
Of course you are.
you is So if are one of these “super-closers,” one of the first things you have to do is: Start positioning yourself as an authority figure, first and foremost. Almost like a consumer advocate. If you’re already a good sales person and you start doing this… boy-oh-boy will you start making boatloads of cash!.
So if you are one of these “super-closers,” one of the first things you have to do is: Start positioning yourself as an authority figure, first and foremost. Almost like a consumer advocate. If you’re already a good sales person and you start doing this… boy-oh-boy will you start making boatloads of cash!
here’s is And another thing you can do if you’re in this situation - and this is actually really easy to do in print: Slow down and let your buyer “talk to you,” instead of you talking to them so much..
And here’s another thing you can do if you’re in this situation - and this is actually really easy to do in print: Slow down and let your buyer “talk to you,” instead of you talking to them so much.
I is As said, this is actually a lot easier to do than you think: For starters, understand that “talking” to your prospects in print, is different from talking to them “in person.” In person, obviously you get to go back and forth with one another, to answer questions..
As I said, this is actually a lot easier to do than you think: For starters, understand that “talking” to your prospects in print, is different from talking to them “in person.” In person, obviously you get to go back and forth with one another, to answer questions.
print, is But in you can’t go back and forth..
But in print, you can’t go back and forth.
you is So have to create the illusion that you’re going back and forth..
So you have to create the illusion that you’re going back and forth.
a number is And there are of different ways you can do this, but let’s talk about a couple of easy things you can do, starting right now: The most important thing you can do, that’ll make you more money than anything else… is to immediately start showing much more empathy towards your buyers..
And there are a number of different ways you can do this, but let’s talk about a couple of easy things you can do, starting right now: The most important thing you can do, that’ll make you more money than anything else… is to immediately start showing much more empathy towards your buyers.
They is need to know you understand exactly what they’re going through..
They need to know you understand exactly what they’re going through.
you’re is Because ultimately… no matter what selling, you’re selling a solution to a problem your prospects have..
Because ultimately… no matter what you’re selling, you’re selling a solution to a problem your prospects have.
the smartest thing is And you can do to make your buyers see you as a “real” person who’s empathetic and understanding… is by letting them know you understand the basic human frustrations they are going through, only too well..
And the smartest thing you can do to make your buyers see you as a “real” person who’s empathetic and understanding… is by letting them know you understand the basic human frustrations they are going through, only too well.
you is And, also need to let them know why you understand them..
And, you also need to let them know why you understand them.
the key is And be specific, because this is to your success..
And be specific, because this is the key to your success.
Here, is let me give you an example of what I mean..
Here, let me give you an example of what I mean.
close attention is Pay very to what this person is saying:.
Pay very close attention to what this person is saying:
our industry, is “Listen, and our professional associations, teach us absolutely nothing about how to be successful..
“Listen, our industry, and our professional associations, teach us absolutely nothing about how to be successful.
fact, is In our business is very cannibalistic..
In fact, our business is very cannibalistic.
We is take our young and toss them out on their own, only to be eaten alive out there in the jungle..
We take our young and toss them out on their own, only to be eaten alive out there in the jungle.
spite is And in of that, what do all our trade journals talk about?.
And in spite of that, what do all our trade journals talk about?
New ant is traps… custom software… equipment… chemicals… and new sticky goop..
New ant traps… custom software… equipment… chemicals… and new sticky goop.
you is And know what?.
And you know what?
This stuff is is useless when it comes to making you any money and consistently driving a steady stream of customers to you!.
This stuff is useless when it comes to making you any money and consistently driving a steady stream of customers to you!
a new ant trap is Heck, how’s going to drive even one new customer to you?”.
Heck, how’s a new ant trap going to drive even one new customer to you?”
complicated writing is See, this isn’t very at all..
See, this isn’t very complicated writing at all.
It’s is just very specific, and empathetic..
It’s just very specific, and empathetic.
It is addresses the basic frustrations members of this marketplace (people who own pest control businesses) are dealing with, on a regular basis..
It addresses the basic frustrations members of this marketplace (people who own pest control businesses) are dealing with, on a regular basis.
you is THIS is how show empathy, NOT by saying things like: “It’s not your fault.” “I’m just like you.” And… “We have a lot in common.” Don’t get me wrong — it’s OK to say these things as long as you back them up with specifics like we just discussed..
THIS is how you show empathy, NOT by saying things like: “It’s not your fault.” “I’m just like you.” And… “We have a lot in common.” Don’t get me wrong — it’s OK to say these things as long as you back them up with specifics like we just discussed.
things is But saying like, “it’s not your fault” — which is what most supposed “experts” tell you to do — without explaining, in detail, the specific emotional frustrations you’re actually referring to… is absolutely uselesss..
But saying things like, “it’s not your fault” — which is what most supposed “experts” tell you to do — without explaining, in detail, the specific emotional frustrations you’re actually referring to… is absolutely uselesss.
yourself. is See for.
See for yourself.
those four paragraphs is Go back and read we just went over… and then ask yourself, how this compares to saying “It’s not your fault.” Which one shows your buyers you’re more empathetic?.
Go back and read those four paragraphs we just went over… and then ask yourself, how this compares to saying “It’s not your fault.” Which one shows your buyers you’re more empathetic?
The truth is is….
The truth is…
“It’s is not your fault” isn’t even in the same ballpark! It’s like asking someone if they want a snack… versus asking them if they want a giant slab of fresh, thick, moist and creamy melts-in-your-mouth genuine New York Cheesecake!.
“It’s not your fault” isn’t even in the same ballpark! It’s like asking someone if they want a snack… versus asking them if they want a giant slab of fresh, thick, moist and creamy melts-in-your-mouth genuine New York Cheesecake!
people is Listen, when truly believe you know what it’s like to sit on their side of the desk… they’ll be open to you because you’re a real person and NOT just another “sales guy.” They’ll want to buy all the solutions to their problems, from you..
Listen, when people truly believe you know what it’s like to sit on their side of the desk… they’ll be open to you because you’re a real person and NOT just another “sales guy.” They’ll want to buy all the solutions to their problems, from you.
another thing is Want to know you can do if you want to seriously increase your sales, and if you want your buyers to perceive you as a real person?.
Want to know another thing you can do if you want to seriously increase your sales, and if you want your buyers to perceive you as a real person?
You is do?.
You do?
Craig Garber - is Get Keepin' It Real Copywriting Workshop at the CourseAvai.
Get Craig Garber - Keepin' It Real Copywriting Workshop at the CourseAvai
here is O.K., goes… Once your customers know you understand what they’re going through and what makes them “tick”… the next thing you need to do is let them know you care about them beyond just selling them something. And you do that by: Being sympathetic to them. See, where empathy shows your buyers you can feel their pain and frustration… being sympathetic shows you’re concerned about them as people, in general..
O.K., here goes… Once your customers know you understand what they’re going through and what makes them “tick”… the next thing you need to do is let them know you care about them beyond just selling them something. And you do that by: Being sympathetic to them. See, where empathy shows your buyers you can feel their pain and frustration… being sympathetic shows you’re concerned about them as people, in general.
here’s is And where understanding a little human psychology comes in handy..
And here’s where understanding a little human psychology comes in handy.
people is See, tend to apply one trait or one aspect of someone’s personality… to all aspects of their personality..
See, people tend to apply one trait or one aspect of someone’s personality… to all aspects of their personality.
you’re is So if a realtor, for example, and your buyer feels you understand how frustrating it is to be looking for a new home… and then they “sense” you also genuinely care about them moving into the right home… they will basically do whatever you suggest, for the remainder of your selling process. See, once they know you understand their situation… and you care about them beyond their credit card or your commission check, this enhances your position as a trusted advisor who’s coming from a position of respected authority..
So if you’re a realtor, for example, and your buyer feels you understand how frustrating it is to be looking for a new home… and then they “sense” you also genuinely care about them moving into the right home… they will basically do whatever you suggest, for the remainder of your selling process. See, once they know you understand their situation… and you care about them beyond their credit card or your commission check, this enhances your position as a trusted advisor who’s coming from a position of respected authority.
this point, is At your customer will never look at you as merely a sales person, ever again..
At this point, your customer will never look at you as merely a sales person, ever again.
They is will buy from you and.
They will buy from you and
business is refer to you… over and over again!.
refer business to you… over and over again!
your prospects is Once see you in this light… the amount of business they’re willing to do with you is infinite!.
Once your prospects see you in this light… the amount of business they’re willing to do with you is infinite!
You is see, top sales people know selling isn’t about themselves, it’s about helping their customers..
You see, top sales people know selling isn’t about themselves, it’s about helping their customers.
The problem is is, it doesn’t matter how sincere you are..
The problem is, it doesn’t matter how sincere you are.
your customers is What matters is, how sincere believe you are..
What matters is, how sincere your customers believe you are.
this last sentence over is Read again and say it out loud..
Read this last sentence over again and say it out loud.
It’s is THAT important..
It’s THAT important.
I’ll is Do this now, wait..
Do this now, I’ll wait.
you is Did say it out loud?.
Did you say it out loud?
You is did?.
You did?
you is So now need to know the easiest way of showing your buyers you really do care about them, and that is, by….
So now you need to know the easiest way of showing your buyers you really do care about them, and that is, by…
their objections is Addressing as many of as possible..
Addressing as many of their objections as possible.
You is see, letting your customers know you’re aware of their potential objections to buying, and then dealing with each one of them on an individual basis, really and truly puts them even more at ease..
You see, letting your customers know you’re aware of their potential objections to buying, and then dealing with each one of them on an individual basis, really and truly puts them even more at ease.
you is And just so know, there are only four reasons why people don’t buy..
And just so you know, there are only four reasons why people don’t buy.
your prospect’s objections is Which means are all going to revolve around one of these four reasons, so keep them in mind when you’re writing your sales and marketing materials: 4 Reasons Why Your Prospects Won’t Buy: They don’t believe your claims..
Which means your prospect’s objections are all going to revolve around one of these four reasons, so keep them in mind when you’re writing your sales and marketing materials: 4 Reasons Why Your Prospects Won’t Buy: They don’t believe your claims.
They is don’t trust you as a person..
They don’t trust you as a person.
you is How attracted them in the first place isn’t congruent with what you’re ultimately trying to sell them..
How you attracted them in the first place isn’t congruent with what you’re ultimately trying to sell them.
They is Or… don’t believe in themselves and their ability to do what you’re telling them you can help them do..
Or… They don’t believe in themselves and their ability to do what you’re telling them you can help them do.
you is And see, when address your prospect’s objections… when you help them deal with all the obstacles in their life that typically prevent them from doing whatever it is you’re offering… you’re basically taking them by the hand and walking them through your entire buying process, step-by-step..
And see, when you address your prospect’s objections… when you help them deal with all the obstacles in their life that typically prevent them from doing whatever it is you’re offering… you’re basically taking them by the hand and walking them through your entire buying process, step-by-step.
You’ve is then removed all their perceived barriers to success..
You’ve then removed all their perceived barriers to success.
much more confidence is And how do you think they’re going to have in you, and in your ability to deliver, after you do this?.
And how much more confidence do you think they’re going to have in you, and in your ability to deliver, after you do this?
They’ll is believe in you maybe even more than they believe in themselves at this point..
They’ll believe in you maybe even more than they believe in themselves at this point.
O.K., is But that’s because guess what?.
But that’s O.K., because guess what?
they’ll is This means… buy from you!.
This means… they’ll buy from you!
business is And that’s what selling, and being in is all about, isn’t it?.
And that’s what selling, and being in business is all about, isn’t it?
the way, is Oh, and by there are two a very unique, very specific tests I’ve developed that you can perform on any piece of copy or marketing you write, that lets you instantly know whether or not you’re doing a good job “speaking” with your prospects, or whether you’re just “rambling on” aimlessly..
Oh, and by the way, there are two a very unique, very specific tests I’ve developed that you can perform on any piece of copy or marketing you write, that lets you instantly know whether or not you’re doing a good job “speaking” with your prospects, or whether you’re just “rambling on” aimlessly.
I’ve is never seen them discussed before, and I’ve been writing sales copy… and studying writing copy and direct-marketing religiously, since March of 2000..
I’ve never seen them discussed before, and I’ve been writing sales copy… and studying writing copy and direct-marketing religiously, since March of 2000.
I’ll is And tell you how you can get the scoop on both of these tests in just one minute..
And I’ll tell you how you can get the scoop on both of these tests in just one minute.
“breather” is But right now, let’s take a little here, and recap everything we just discussed, because we’ve actually covered quite a lot, in a short period of time. We learned that: Different people have different challenges or even “hang ups,” when it comes to selling..
But right now, let’s take a little “breather” here, and recap everything we just discussed, because we’ve actually covered quite a lot, in a short period of time. We learned that: Different people have different challenges or even “hang ups,” when it comes to selling.
These challenges is And… typically make selling — especially selling in print - extremely frustrating, and in some cases… almost futile..
And… These challenges typically make selling — especially selling in print - extremely frustrating, and in some cases… almost futile.
We is also discovered, if you want to dramatically increase your sales, you need to do certain things in your marketing and in your sales copy, so your buyers will start looking at you like a real person who cares about them — NOT like a greedy sales person who wants to take the money and run..
We also discovered, if you want to dramatically increase your sales, you need to do certain things in your marketing and in your sales copy, so your buyers will start looking at you like a real person who cares about them — NOT like a greedy sales person who wants to take the money and run.
Here’s is a list of these things: When you’re selling in print, you only want to ask your buyers to do ONE thing at a time..
Here’s a list of these things: When you’re selling in print, you only want to ask your buyers to do ONE thing at a time.
the VALUE is Focus on of what you’re giving, instead of the money you’re asking for… ALWAYS gives you much better results..
Focus on the VALUE of what you’re giving, instead of the money you’re asking for… ALWAYS gives you much better results.
you’re is Especially when sitting down and translating these thoughts into actual words on paper that are going to do your selling for you..
Especially when you’re sitting down and translating these thoughts into actual words on paper that are going to do your selling for you.
Your customers is don’t like dealing with sales people..
Your customers don’t like dealing with sales people.
They is strongly prefer dealing with consumer advocates and knowledgeable, trusted advisors over sales people, any day..
They strongly prefer dealing with consumer advocates and knowledgeable, trusted advisors over sales people, any day.
advisor is To become a trusted instead of merely another sales person, you must position yourself as a knowledgeable authority figure..
To become a trusted advisor instead of merely another sales person, you must position yourself as a knowledgeable authority figure.
forth is “Talking” back and with your buyers - especially in print - is always the most effective way of communicating with your buyers..
“Talking” back and forth with your buyers - especially in print - is always the most effective way of communicating with your buyers.
I is And by “most effective,” mean, “makes you the most amount of money.” Simply telling your customer “It’s not your fault,” will NOT make you more money..
And by “most effective,” I mean, “makes you the most amount of money.” Simply telling your customer “It’s not your fault,” will NOT make you more money.
important thing is The most you can do, that’ll make you more money than anything else… is to immediately start showing more empathy towards your buyers..
The most important thing you can do, that’ll make you more money than anything else… is to immediately start showing more empathy towards your buyers.
your customer’s objections, is Being sympathetic to turns into more sales for you, because it shows them you care about them as people - which is all anyone really wants to know before they buy from you..
Being sympathetic to your customer’s objections, turns into more sales for you, because it shows them you care about them as people - which is all anyone really wants to know before they buy from you.
four reasons is And lastly… There are why prospects don’t buy from you..
And lastly… There are four reasons why prospects don’t buy from you.
simple “Guidelines” is There are actually 32 of these very you need to follow when you’re selling. (Not including the two copywriting “tests” I mentioned earlier.) Each one of these guidelines gives you two or three subtleties that make your marketing messages work incredibly effectively..
There are actually 32 of these very simple “Guidelines” you need to follow when you’re selling. (Not including the two copywriting “tests” I mentioned earlier.) Each one of these guidelines gives you two or three subtleties that make your marketing messages work incredibly effectively.
you is And once know these guidelines… you’ll have absolutely NO problem gaining your buyers trust and being perceived as a real person..
And once you know these guidelines… you’ll have absolutely NO problem gaining your buyers trust and being perceived as a real person.
Four Experiences is You MUST Give Your Prospects.
Four Experiences You MUST Give Your Prospects
I is Now before wrap up, I just want to cover one more thing..
Now before I wrap up, I just want to cover one more thing.
The truth is is, before anyone will buy something from you — there are four deep seeded, secret emotional “triggers” your prospects have to experience. If your prospects don’t experience, quite literally — all four of these things… you will not make a sale..
The truth is, before anyone will buy something from you — there are four deep seeded, secret emotional “triggers” your prospects have to experience. If your prospects don’t experience, quite literally — all four of these things… you will not make a sale.
These four things is are: They have to believe you..
These four things are: They have to believe you.
Prospects is simply won’t buy, unless they believe the promises and claims you’ve made, are real..
Prospects simply won’t buy, unless they believe the promises and claims you’ve made, are real.
They is have to trust you..
They have to trust you.
they is Meaning, have to trust you as a person before they will ever buy anything from you..
Meaning, they have to trust you as a person before they will ever buy anything from you.
you is Make sure understand this because it is incredibly important… and powerful..
Make sure you understand this because it is incredibly important… and powerful.
I’m is What saying here is that even if they believe your claims are true… if you haven’t done enough to gain their trust, as one human being to another… you WILL NOT MAKE a sale..
What I’m saying here is that even if they believe your claims are true… if you haven’t done enough to gain their trust, as one human being to another… you WILL NOT MAKE a sale.
anyone is Before will ever give you even one thin dime….
Before anyone will ever give you even one thin dime…
You is must FIRST be perceived as “a real person.” They must like you..
You must FIRST be perceived as “a real person.” They must like you.
Customers is will NOT give you money unless they like you..
Customers will NOT give you money unless they like you.
you is This has more to do with who are… how you say things, and how “at ease” you are when you’re saying them… and how much you’re interested in delivering value, versus selling them something. There are specific steps you must take, to GUARANTEE your customers will like you. Unfortunately, I can also guarantee there are specific things you’re unknowingly doing right now, which guarantee your prospects will NEVER like you, and therefore never BUY from you, either..
This has more to do with who you are… how you say things, and how “at ease” you are when you’re saying them… and how much you’re interested in delivering value, versus selling them something. There are specific steps you must take, to GUARANTEE your customers will like you. Unfortunately, I can also guarantee there are specific things you’re unknowingly doing right now, which guarantee your prospects will NEVER like you, and therefore never BUY from you, either.
They is must be interested in you..
They must be interested in you.
the most part, is For this has to do with your sales copy and how compelling it is..
For the most part, this has to do with your sales copy and how compelling it is.
another four things people is However, there are also do in their sales copy… and if you do any one of these four things, it guarantees you, with 100% certainty, your buyers will NOT be interested in you, and therefore, they will not buy, either..
However, there are also another four things people do in their sales copy… and if you do any one of these four things, it guarantees you, with 100% certainty, your buyers will NOT be interested in you, and therefore, they will not buy, either.
(I’ll is tell you how you can get your hands on these four things in just a second.) Now here’s what’s most important out of all of this: NO ONE will believe you, trust you, like you, or be interested in you… unless they believe you are “for real” in the first place. And at this point, if you are thinking… “Craig, I Want To Get My Hands On MORE Of This Information, Because This Stuff Is CLEARLY Going To Increase My Conversions… Multiply My Sales… And Make Me A LOT More Money Overall!”.
(I’ll tell you how you can get your hands on these four things in just a second.) Now here’s what’s most important out of all of this: NO ONE will believe you, trust you, like you, or be interested in you… unless they believe you are “for real” in the first place. And at this point, if you are thinking… “Craig, I Want To Get My Hands On MORE Of This Information, Because This Stuff Is CLEARLY Going To Increase My Conversions… Multiply My Sales… And Make Me A LOT More Money Overall!”
I is Because recently put on a special, one-time only audio Copywriting Workshop called “Keepin’ It Real.” The material I covered on this call, is designed to make you so real… the next time you’re selling in print, your prospects will practically be able to “feel” your presence, right there beside them..
Because I recently put on a special, one-time only audio Copywriting Workshop called “Keepin’ It Real.” The material I covered on this call, is designed to make you so real… the next time you’re selling in print, your prospects will practically be able to “feel” your presence, right there beside them.
This workshop is takes you through the “5 Copywriting & Marketing Strategies That Make You A REAL Person… And Make You A Small Fortune!”… and it is PACKED with nearly 3 hours of fresh, new content..
This workshop takes you through the “5 Copywriting & Marketing Strategies That Make You A REAL Person… And Make You A Small Fortune!”… and it is PACKED with nearly 3 hours of fresh, new content.
Here’s is just a very small sampling of what’s on this call, which reveals — probably for the first time ever- the inside scoop be.
Here’s just a very small sampling of what’s on this call, which reveals — probably for the first time ever- the inside scoop be