Week 1: is Archive: Introduction to DJA and “Growing a business to achieve wealth”Creating an action planMaking sure your business is scalableExit Strategy3 P’s – People, Product, Process Market research to be sure you have market demandBusiness valuation and goal settingWeek 2: Launching a ProductStep by step from idea to mass productionProtection – Trademarks and PatentsPrototypes, samples, mass productionSourcing & ManufacturingDistribution and logisticsPricing and qualityWeek 3: Marketing and BrandingBest strategiesTraditional and non-traditional marketingOnline marketing – Social Media, SEO, SEM, and PPCCreating a company websiteBuilding a powerful brandWeek 4: SalesBest sales outlets for your productBeing “retail ready”Getting into “big box” storesGetting on TV shopping networksWeek 5: Raising CapitalDebt vs..
Archive: Week 1: Introduction to DJA and “Growing a business to achieve wealth”Creating an action planMaking sure your business is scalableExit Strategy3 P’s – People, Product, Process Market research to be sure you have market demandBusiness valuation and goal settingWeek 2: Launching a ProductStep by step from idea to mass productionProtection – Trademarks and PatentsPrototypes, samples, mass productionSourcing & ManufacturingDistribution and logisticsPricing and qualityWeek 3: Marketing and BrandingBest strategiesTraditional and non-traditional marketingOnline marketing – Social Media, SEO, SEM, and PPCCreating a company websiteBuilding a powerful brandWeek 4: SalesBest sales outlets for your productBeing “retail ready”Getting into “big box” storesGetting on TV shopping networksWeek 5: Raising CapitalDebt vs.
EquityTraditional lenders and SBAAngel investors and Venture CapitalistsHow is to create a powerful pitch presentationCrowdfundingBusiness loansWeek 6: Creating a powerful Business PlanHow to create a Business Plan to use for your direction and for raising capitalWhat goes in the Business Plan How to create a Marketing Plan What goes in a Marketing PlanWeek 7: Legal Entity set upWhich entity is best for youAsset protectionTax advantages How to be setup to receive funds from an equity investorWeek 8: Recap of 7 weeks and open forum for questionsOpen forum for Q&ARecap of 7 main topics – industry referrals – valuable documents (BP outline, pitch deck outline)Additional Free ResourcesIn addition to all the amazing content included in the Academy, every student will receive:Your own Daymond John Academy hub to review past webinars and presentationsGuest lectures from industry expertsAccess to Priceless ContactsTemplates and documents to create:Business PlanInvestor Pitch PresentationFunding ReferralsBusiness documents and partnerships agreementsDigital copies of Daymond’s best-selling books:Display of Power and The Brand Within.
EquityTraditional lenders and SBAAngel investors and Venture CapitalistsHow to create a powerful pitch presentationCrowdfundingBusiness loansWeek 6: Creating a powerful Business PlanHow to create a Business Plan to use for your direction and for raising capitalWhat goes in the Business Plan How to create a Marketing Plan What goes in a Marketing PlanWeek 7: Legal Entity set upWhich entity is best for youAsset protectionTax advantages How to be setup to receive funds from an equity investorWeek 8: Recap of 7 weeks and open forum for questionsOpen forum for Q&ARecap of 7 main topics – industry referrals – valuable documents (BP outline, pitch deck outline)Additional Free ResourcesIn addition to all the amazing content included in the Academy, every student will receive:Your own Daymond John Academy hub to review past webinars and presentationsGuest lectures from industry expertsAccess to Priceless ContactsTemplates and documents to create:Business PlanInvestor Pitch PresentationFunding ReferralsBusiness documents and partnerships agreementsDigital copies of Daymond’s best-selling books:Display of Power and The Brand Within