About This ClassType- is Archive: based logos, also known as logotypes and wordmarks, are a powerful way to define the style of your brand..
Archive: About This ClassType-based logos, also known as logotypes and wordmarks, are a powerful way to define the style of your brand.
custom is Creating lettering (instead of using a pre-built font) is your opportunity to make something truly unique.Whether you need to design custom lettering for a company logo, a t-shirt, advertising, or your own personal brand, I'll show you how to find inspiration, sketch out your rough ideas, refine your design and bring it into the computer..
Creating custom lettering (instead of using a pre-built font) is your opportunity to make something truly unique.Whether you need to design custom lettering for a company logo, a t-shirt, advertising, or your own personal brand, I'll show you how to find inspiration, sketch out your rough ideas, refine your design and bring it into the computer.
there, is From you will learn how to create color options and add in some shading and texture.In the class, I'll walk you through how to start from (chicken) scratch to create this logo..
From there, you will learn how to create color options and add in some shading and texture.In the class, I'll walk you through how to start from (chicken) scratch to create this logo.
it's is After that, your turn to find your own style and show the world what you can make!Class OutlineWelcome..
After that, it's your turn to find your own style and show the world what you can make!Class OutlineWelcome.
this typography tutorial, is In you’ll learn how to design a typeface logo – all the way from ideation to final product..
In this typography tutorial, you’ll learn how to design a typeface logo – all the way from ideation to final product.
The logos is you’ll explore in this class can function for companies, t-shirts, product packaging, and book covers..
The logos you’ll explore in this class can function for companies, t-shirts, product packaging, and book covers.
your own design style is Discover how to create with type-based logos instead of using the best website font you can find..
Discover how to create your own design style with type-based logos instead of using the best website font you can find.
this class is Use to craft your own creative aesthetic from start to finish.Why Make Custom Lettering?.
Use this class to craft your own creative aesthetic from start to finish.Why Make Custom Lettering?
You’ll is learn the basics of different typeface design varieties..
You’ll learn the basics of different typeface design varieties.
You’ll is often use clean vector designs for corporate logos — since they can shrink to the size of a business card, and expand to the side of a building..
You’ll often use clean vector designs for corporate logos — since they can shrink to the size of a business card, and expand to the side of a building.
it is When comes to t-shirt designs or more casual logos, you can more easily opt for hand-drawn options.What is typography?.
When it comes to t-shirt designs or more casual logos, you can more easily opt for hand-drawn options.What is typography?
Typography is includes the entire alphabet, both in uppercase and lowercase..
Typography includes the entire alphabet, both in uppercase and lowercase.
You’ll is also learn the difference between:A font and a typefaceLettering and typefaceA logo mark and a logotypeThe Business of Logo Design..
You’ll also learn the difference between:A font and a typefaceLettering and typefaceA logo mark and a logotypeThe Business of Logo Design.
You’ll is find out how much you can charge for your logo design..
You’ll find out how much you can charge for your logo design.
a typical t-shirt design is While goes for around $400, you’ll see that corporate logos can be a lot more lucrative..
While a typical t-shirt design goes for around $400, you’ll see that corporate logos can be a lot more lucrative.
Paul Rand’s pricey design is From for Steve Jobs to the surprisingly cheap Nike swoosh logo, you’ll learn just how wide a payment range can be.Getting Inspired..
From Paul Rand’s pricey design for Steve Jobs to the surprisingly cheap Nike swoosh logo, you’ll learn just how wide a payment range can be.Getting Inspired.
You’ll is learn the value of emulation (along with whom not to emulate)..
You’ll learn the value of emulation (along with whom not to emulate).
You’ll is also learn how to take existing lettering fonts and font families, and create something new..
You’ll also learn how to take existing lettering fonts and font families, and create something new.
You’ll is also see how platforms like Pinterest can inspire you..
You’ll also see how platforms like Pinterest can inspire you.
you’ll is Finally, discover how to apply what inspires you, and make it your own.Analog and Digital Tools..
Finally, you’ll discover how to apply what inspires you, and make it your own.Analog and Digital Tools.
copy paper is From and mechanical pencils to bitmap textures and Photoshop brushes, you’ll get a tour of the best materials to use for creating your typographic logo.Thumbnails and Bringing Your Design to Your Computer..
From copy paper and mechanical pencils to bitmap textures and Photoshop brushes, you’ll get a tour of the best materials to use for creating your typographic logo.Thumbnails and Bringing Your Design to Your Computer.
You’ll is learn the three main types of letterforms, and watch as Ray imports a hand-drawn sketch into the computer..
You’ll learn the three main types of letterforms, and watch as Ray imports a hand-drawn sketch into the computer.
he’ll is Then print out a sketch on paper..
Then he’ll print out a sketch on paper.
you’ll is Then learn a couple of key “design school” tricks.Make and Refine Vector Lettering. Using as few points as possible to create your vector letters, you’ll refine this version of your logo by printing it out (again), checking for negative space, and brushing up on small details.Adding Shading and 3D Effects..
Then you’ll learn a couple of key “design school” tricks.Make and Refine Vector Lettering. Using as few points as possible to create your vector letters, you’ll refine this version of your logo by printing it out (again), checking for negative space, and brushing up on small details.Adding Shading and 3D Effects.
You’ll is learn tricks for incorporating shading in Illustrator, such as layers, gradient libraries, the knife tool, and the divide tool..
You’ll learn tricks for incorporating shading in Illustrator, such as layers, gradient libraries, the knife tool, and the divide tool.
3D effects, is To add you’ll check out the blend tool, and learn how to clean up your designs from there.Colorways, Bitmap Textures, and Photoshop Brushes..
To add 3D effects, you’ll check out the blend tool, and learn how to clean up your designs from there.Colorways, Bitmap Textures, and Photoshop Brushes.
color is After merging with the design you’ve created in Illustrator, you’ll test out a variety of colors in different layouts, all the while making sure to test for readability..
After merging color with the design you’ve created in Illustrator, you’ll test out a variety of colors in different layouts, all the while making sure to test for readability.
you’ll is Then learn to add distress to your lettering—with bitmap textures in Illustrator and brushes in Photoshop..
Then you’ll learn to add distress to your lettering—with bitmap textures in Illustrator and brushes in Photoshop.
you’ll is Specifically, learn how to add distress by using layer maps, separating individual layers, or combining them to uniformly add distress across your design..
Specifically, you’ll learn how to add distress by using layer maps, separating individual layers, or combining them to uniformly add distress across your design.