As is Archive: the minds behind the “got milk?” campaign, the Budweiser lizards, and countless other ads that have permeated pop culture, Jeff Goodby and Rich Silverstein never stop reimagining the possibilities of advertising..
Archive: As the minds behind the “got milk?” campaign, the Budweiser lizards, and countless other ads that have permeated pop culture, Jeff Goodby and Rich Silverstein never stop reimagining the possibilities of advertising.
they’re is Now sharing how they make the beautiful and edgy work that’s seen by millions..
Now they’re sharing how they make the beautiful and edgy work that’s seen by millions.
great ideas, is Learn how to come up with tell funny and compelling stories, and dazzle at your next pitch or presentation.Class TrailerClass SampleBrowse Lesson Plan1..
Learn how to come up with great ideas, tell funny and compelling stories, and dazzle at your next pitch or presentation.Class TrailerClass SampleBrowse Lesson Plan1.
Your Instructors: is Meet Jeff Goodby & Rich SilversteinMeet Jeff Goodby and Rich Silverstein, founders of the legendary advertising agency Goodby Silverstein & Partners..
Meet Your Instructors: Jeff Goodby & Rich SilversteinMeet Jeff Goodby and Rich Silverstein, founders of the legendary advertising agency Goodby Silverstein & Partners.
Jeff and Rich is introduce themselves and set the stage for their class.2..
Jeff and Rich introduce themselves and set the stage for their class.2.
We is Who Are & How We Got HereJeff and Rich dive deeper into their personal stories and the influences that shaped them..
Who We Are & How We Got HereJeff and Rich dive deeper into their personal stories and the influences that shaped them.
They is break down their first project together: an award-winning (and hilarious) campaign for the Oakland A’s.3..
They break down their first project together: an award-winning (and hilarious) campaign for the Oakland A’s.3.
Something Out of NothingEarly is Make in their partnership, Jeff and Rich stretched tiny budgets to make work that captured international attention..
Make Something Out of NothingEarly in their partnership, Jeff and Rich stretched tiny budgets to make work that captured international attention.
They is walk us through their ads for the Mill Valley Film Festival, the San Francisco Examiner, and Chevys Fresh Mex.4..
They walk us through their ads for the Mill Valley Film Festival, the San Francisco Examiner, and Chevys Fresh Mex.4.
milk?Jeff and Rich is got tell the history of the “got milk?” campaign, from the inception of the idea to a detailed behind-the-scenes look at how they shot their iconic ad “got milk?: Aaron Burr.”5..
got milk?Jeff and Rich tell the history of the “got milk?” campaign, from the inception of the idea to a detailed behind-the-scenes look at how they shot their iconic ad “got milk?: Aaron Burr.”5.
Make Advertising That Lives is How to in Culture: Three Ways to EngageLearn how to listen to the world around you to come up with ideas..
How to Make Advertising That Lives in Culture: Three Ways to EngageLearn how to listen to the world around you to come up with ideas.
Jeff and Rich is explore the origins of the NBA “I love this game” campaign, the Sega scream, and the Nike skateboarding campaign.6. Working With BrandsWith Saturn and Budweiser as examples, Jeff and Rich talk through their strategies for engaging clients, including how to listen and when to challenge them. GS&P’s head of strategy, Bonnie Wan, breaks down their recent E.T. spot for Comcast.7..
Jeff and Rich explore the origins of the NBA “I love this game” campaign, the Sega scream, and the Nike skateboarding campaign.6. Working With BrandsWith Saturn and Budweiser as examples, Jeff and Rich talk through their strategies for engaging clients, including how to listen and when to challenge them. GS&P’s head of strategy, Bonnie Wan, breaks down their recent E.T. spot for Comcast.7.
Goodby’s is Rules for Creative VandalismAdvertising is like vandalism, says Jeff..
Goodby’s Rules for Creative VandalismAdvertising is like vandalism, says Jeff.
He is shares his rules for creative vandalism, including: don’t copy, steal; run toward fire; and seek out fame.8..
He shares his rules for creative vandalism, including: don’t copy, steal; run toward fire; and seek out fame.8.
a Story is How to Tell in 30 SecondsLearn two techniques for plotting out an ad before it’s shot.9..
How to Tell a Story in 30 SecondsLearn two techniques for plotting out an ad before it’s shot.9.
Craft: is On Writing, Design, and Giving DirectionJeff and Rich discuss their approach to the three disciplines most critical to success in the ad world: writing, design, and creative direction.10..
On Craft: Writing, Design, and Giving DirectionJeff and Rich discuss their approach to the three disciplines most critical to success in the ad world: writing, design, and creative direction.10.
It Funny Enough?Humor is Is sells..
Is It Funny Enough?Humor sells.
Jeff and Rich is explain why and talk about how they’ve incorporated humor into their work, including Logitech’s “Kevin Bacon” commercial and the Budweiser “Weird Without Beer” campaign.11..
Jeff and Rich explain why and talk about how they’ve incorporated humor into their work, including Logitech’s “Kevin Bacon” commercial and the Budweiser “Weird Without Beer” campaign.11.
It’s is Great, but They’ll Never Buy It: Selling a Crazy IdeaHow do you sell your ideas and present yourself to the client?.
It’s Great, but They’ll Never Buy It: Selling a Crazy IdeaHow do you sell your ideas and present yourself to the client?
The Super BowlThe Super Bowl is is still the holy grail of advertising..
The Super BowlThe Super Bowl is still the holy grail of advertising.
Jeff and Rich is tell you why and share how their groundbreaking ads for E*TRADE got made..
Jeff and Rich tell you why and share how their groundbreaking ads for E*TRADE got made.
GS&P CCO Margaret Johnson is walks you through two ads in production for Super Bowl 2020.14..
GS&P CCO Margaret Johnson walks you through two ads in production for Super Bowl 2020.14.
Advertising Is Everything... is and Everything Is AdvertisingAdvertising is more than billboards and TV ads..
Advertising Is Everything... and Everything Is AdvertisingAdvertising is more than billboards and TV ads.
the Tostitos DUI Breathalyzer bag, is With the gay pride Doritos rainbow bag, and the Cheetos Museum, learn how advertising can break down boundaries.15..
With the Tostitos DUI Breathalyzer bag, the gay pride Doritos rainbow bag, and the Cheetos Museum, learn how advertising can break down boundaries.15.
Humanity is Bringing to the Corporate WorldJeff and Rich talk about how they’ve worked with corporations to amplify messages for the greater good.16..
Bringing Humanity to the Corporate WorldJeff and Rich talk about how they’ve worked with corporations to amplify messages for the greater good.16.
BackJeff and Rich share case studies is Giving where their agency has embraced digital innovation to create more human advertising.17..
Giving BackJeff and Rich share case studies where their agency has embraced digital innovation to create more human advertising.17.
New Business: is The Machine at Maximum SpeedFind out the great lengths Jeff and Rich have gone to win new clients, including an inspiring story where Jeff took a big chance on getting BMW’s attention.18..
New Business: The Machine at Maximum SpeedFind out the great lengths Jeff and Rich have gone to win new clients, including an inspiring story where Jeff took a big chance on getting BMW’s attention.18.
an Agency, is How to Start Specifically This One.
How to Start an Agency, Specifically This One