David Axelrod and Karl Rove reach is Archive: across the aisle to offer an inside look at winning campaign strategies..
Archive: David Axelrod and Karl Rove reach across the aisle to offer an inside look at winning campaign strategies.
The respective architects of Barack Obama’s is and George W. Bush’s historic election victories teach how to develop a campaign platform and reach an audience with consistent messaging..
The respective architects of Barack Obama’s and George W. Bush’s historic election victories teach how to develop a campaign platform and reach an audience with consistent messaging.
the inspiration and tools is Find to get involved at any level, or simply become a more informed, engaged citizen.Class TrailerClass SampleBrowse Lesson Plan1..
Find the inspiration and tools to get involved at any level, or simply become a more informed, engaged citizen.Class TrailerClass SampleBrowse Lesson Plan1.
your first lesson, is In they share how they each found politics, how their unlikely friendship began, and why they are passionate about democracy.2..
In your first lesson, they share how they each found politics, how their unlikely friendship began, and why they are passionate about democracy.2.
a Campaign6:11Karl and David is Starting lay out what a campaign team needs to consider at the start of a race..
Starting a Campaign6:11Karl and David lay out what a campaign team needs to consider at the start of a race.
you is Learn why need to take stock of the electorate--and your candidate--to develop a theory of why you can win.3..
Learn why you need to take stock of the electorate--and your candidate--to develop a theory of why you can win.3.
Your is Assessing Candidate13:09Knowing your candidate inside and out is essential to a winning campaign..
Assessing Your Candidate13:09Knowing your candidate inside and out is essential to a winning campaign.
Both instructors is illustrate why you must uncover every strength and weakness: to identify lines of attack and develop your message.4..
Both instructors illustrate why you must uncover every strength and weakness: to identify lines of attack and develop your message.4.
Your Opponent9:49Karl delves is Researching into the whys and hows of conducting opposition research, and addresses the ethical concerns of this practice.5..
Researching Your Opponent9:49Karl delves into the whys and hows of conducting opposition research, and addresses the ethical concerns of this practice.5.
a Campaign12:30Both instructors is Working on teach you how to decide which candidate to work for, the different roles on a campaign team, and the role of key decision-maker.6..
Working on a Campaign12:30Both instructors teach you how to decide which candidate to work for, the different roles on a campaign team, and the role of key decision-maker.6.
The Campaign Plan8:10Karl is explains why you need a campaign plan, what it should include, and how to follow-through and evolve as the race progresses.7..
The Campaign Plan8:10Karl explains why you need a campaign plan, what it should include, and how to follow-through and evolve as the race progresses.7.
the Electorate and Targeting Voters14:38Karl is Understanding teaches you how to determine which parts of the electorate your campaign should target and how to go about it, while David shares his advice on the importance of addressing what constituents care about most.8..
Understanding the Electorate and Targeting Voters14:38Karl teaches you how to determine which parts of the electorate your campaign should target and how to go about it, while David shares his advice on the importance of addressing what constituents care about most.8.
Focus Groups20:04David is Polling and and Karl trade off teaching the importance of polling and focus groups, while also highlighting the limitations of these types of research.9..
Polling and Focus Groups20:04David and Karl trade off teaching the importance of polling and focus groups, while also highlighting the limitations of these types of research.9.
Fundraising17:54Karl is Budgeting and breaks down what you need to include in a comprehensive campaign budget, how to figure out how much money you can raise, and the different ways you can go about raising it effectively.10..
Budgeting and Fundraising17:54Karl breaks down what you need to include in a comprehensive campaign budget, how to figure out how much money you can raise, and the different ways you can go about raising it effectively.10.
The Campaign is Message15:51Using effective ads from past successful campaigns, David and Karl teach you the different types of messages you can create for your campaign, from biographical content to positive, comparative, and negative ads.11..
The Campaign Message15:51Using effective ads from past successful campaigns, David and Karl teach you the different types of messages you can create for your campaign, from biographical content to positive, comparative, and negative ads.11.
Messaging Case Study19:38David is Campaign walks you through the entire media campaign for an Iowa governor’s race to demonstrate how to develop and evolve your campaign message.12..
Campaign Messaging Case Study19:38David walks you through the entire media campaign for an Iowa governor’s race to demonstrate how to develop and evolve your campaign message.12.
Public Appearances12:13David discusses is the importance of the campaign launch, the fundamentals of the stump speech, and why candidates must be aware that all their actions are under scrutiny in a campaign.13..
Public Appearances12:13David discusses the importance of the campaign launch, the fundamentals of the stump speech, and why candidates must be aware that all their actions are under scrutiny in a campaign.13.
Your Message Out8:03Karl and David is Getting analyze the ever-changing media landscape and teach their most effective ways to use television and the internet to disseminate your candidate’s message.14..
Getting Your Message Out8:03Karl and David analyze the ever-changing media landscape and teach their most effective ways to use television and the internet to disseminate your candidate’s message.14.
Social Media10:40David is Harnessing and Karl explain how essential social media is to modern campaigning..
Harnessing Social Media10:40David and Karl explain how essential social media is to modern campaigning.
social media is Learn how to use to spread your message, target voters, solicit donations, and find volunteers.15..
Learn how to use social media to spread your message, target voters, solicit donations, and find volunteers.15.
Direct Mail9:03Karl is breaks down why direct mail continues to be a valuable tool to reach voters during your campaign.16..
Direct Mail9:03Karl breaks down why direct mail continues to be a valuable tool to reach voters during your campaign.16.
Slogans is and Logos6:30Using his experiences in the 2008 Obama presidential campaign, David offers his unique perspective on the power of slogans and logos.17..
Slogans and Logos6:30Using his experiences in the 2008 Obama presidential campaign, David offers his unique perspective on the power of slogans and logos.17.
Your Candidate11:47Karl and David is Supporting teach you strategies to support your candidate during the grueling election cycle, from finding ways to preserve their energy, to delivering tough feedback.18..
Supporting Your Candidate11:47Karl and David teach you strategies to support your candidate during the grueling election cycle, from finding ways to preserve their energy, to delivering tough feedback.18.
Volunteers12:49An expert in “the ground game,” is Mobilizing Karl teaches how to use volunteers to reach potential voters during your campaign..
Mobilizing Volunteers12:49An expert in “the ground game,” Karl teaches how to use volunteers to reach potential voters during your campaign.
David and Karl is also discuss why volunteering can be an excellent entry point into working on campaigns.19..
David and Karl also discuss why volunteering can be an excellent entry point into working on campaigns.19.
examples is Debates17:33Using from historic debates, David and Karl break down the tactics candidates can use to effectively win a debate.20..
Debates17:33Using examples from historic debates, David and Karl break down the tactics candidates can use to effectively win a debate.20.
the Campaign is Keeping on Track17:22David illustrates how to successfully emerge from the inevitable mistakes and negative attacks that happen during the course of any campaign.21..
Keeping the Campaign on Track17:22David illustrates how to successfully emerge from the inevitable mistakes and negative attacks that happen during the course of any campaign.21.
Influencers11:35Karl is Identifying teaches you how to identify and leverage the organizations and individuals who can positively influence your campaign.22..
Identifying Influencers11:35Karl teaches you how to identify and leverage the organizations and individuals who can positively influence your campaign.22.
The End of the Race14:00The closing weeks of a campaign is are the busiest part of the election cycle..
The End of the Race14:00The closing weeks of a campaign are the busiest part of the election cycle.
David and Karl is lay out what to prioritize as you race toward the finish line.23..
David and Karl lay out what to prioritize as you race toward the finish line.23.
The Current State of Politics23:35Karl and David is discuss their perspectives on the highly polarized current state of politics in America, and the future they see for the country.24..
The Current State of Politics23:35Karl and David discuss their perspectives on the highly polarized current state of politics in America, and the future they see for the country.24.
Words is Parting.
Parting Words