Demand Side Platforms Q4 2011 – Forrester Wave

Question and Answer

What is DescriptionThe digital media?

DescriptionThe digital media is Archive: buying world is undergoing a major transformation..

How does DescriptionThe digital media Archive:?

Archive: DescriptionThe digital media buying world is undergoing a major transformation.

What is The three-martini lunch model of years past?

The three-martini lunch model of years past is is increasingly giving way to data-driven, platform-based, programmatic buying, optimization, and management..

How does The three-martini lunch model of years past is increasingly giving way?

The three-martini lunch model of years past is increasingly giving way to data-driven, platform-based, programmatic buying, optimization, and management.

What is The new crop of technologies?

The new crop of technologies is called demand-side platforms (DSPs) can look undifferentiated to the naked eye..

How does The new crop of technologies called?

The new crop of technologies called demand-side platforms (DSPs) can look undifferentiated to the naked eye.

What is The DSP Wave?

The DSP Wave is pulls the curtains back on a handful of leading DSPs to help buyers make the best choice in partners based on their individual needs..

How does The DSP Wave pulls?

The DSP Wave pulls the curtains back on a handful of leading DSPs to help buyers make the best choice in partners based on their individual needs.

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