DescriptionThe digital media is Archive: buying world is undergoing a major transformation..
Archive: DescriptionThe digital media buying world is undergoing a major transformation.
The three-martini lunch model of years past is is increasingly giving way to data-driven, platform-based, programmatic buying, optimization, and management..
The three-martini lunch model of years past is increasingly giving way to data-driven, platform-based, programmatic buying, optimization, and management.
The new crop of technologies is called demand-side platforms (DSPs) can look undifferentiated to the naked eye..
The new crop of technologies called demand-side platforms (DSPs) can look undifferentiated to the naked eye.
The DSP Wave is pulls the curtains back on a handful of leading DSPs to help buyers make the best choice in partners based on their individual needs..
The DSP Wave pulls the curtains back on a handful of leading DSPs to help buyers make the best choice in partners based on their individual needs.