The Churchill War Rooms – Drayton Bird and Andy Bound

Question and Answer

What is Why?

Why is Archive: did David Ogilvy buy my business?If you asked the top masters in this business – the legends, the people who make millions a year – the secret of their success, what do you think they’d say?Is it talent?.

How does Why Archive:?

Archive: Why did David Ogilvy buy my business?If you asked the top masters in this business – the legends, the people who make millions a year – the secret of their success, what do you think they’d say?Is it talent?

What is it creativity??

it creativity? is Is.

How does it creativity? Is?

Is it creativity?

What is it determination??

it determination? is Is.

How does it determination? Is?

Is it determination?

What is it?

it is Is experience?.

How does it Is?

Is it experience?

What is it?

it is Is being in the right place at the right time?.

How does it Is?

Is it being in the right place at the right time?

What is it networking –?

it networking – is Is knowing the right people?All these things are important..

How does it networking – Is?

Is it networking – knowing the right people?All these things are important.

What is one thing?

one thing is But matters more than anything else.The answer is simple..

How does one thing matters more?

But one thing matters more than anything else.The answer is simple.

What is They?

They is know more..

How does They know more.?

They know more.

What is They?

They is study..

How does They study.?

They study.

What is they?

they is And don’t stop studying.They didn’t get rich quick..

How does they don’t stop?

And they don’t stop studying.They didn’t get rich quick.

What is They?

They is did it the old-fashioned way, by discovering what works, what doesn’t – and why.Ask Clayton Makepeace, Bob Bly, Gary Bencivenga, Joe Sugarman..

How does They did?

They did it the old-fashioned way, by discovering what works, what doesn’t – and why.Ask Clayton Makepeace, Bob Bly, Gary Bencivenga, Joe Sugarman.

What is They’ll?

They’ll is all tell you.They read books, listen to podcasts, watch videos, copy each other’s ideas… but most of all they study the people who shaped this business.To give you one example, every one of these people has read and reread David Ogilvy – as I hope you have.Studying gives you a massive advantage..

How does They’ll all?

They’ll all tell you.They read books, listen to podcasts, watch videos, copy each other’s ideas… but most of all they study the people who shaped this business.To give you one example, every one of these people has read and reread David Ogilvy – as I hope you have.Studying gives you a massive advantage.

What is it?

it is But, takes time..

How does it takes?

But, it takes time.

What is a shortcut:?

a shortcut: is There is however, Working alongside someone you can learn from.If you are lucky enough to shadow someone who has made millions – for himself and his clients – you’ll learn more than any book can teach, however good, and in a lot less time.Now I’m giving you the opportunity to shadow me…You get over 167 quick fire videos, on every aspect of marketing..

How does a shortcut: is?

There is however, a shortcut: Working alongside someone you can learn from.If you are lucky enough to shadow someone who has made millions – for himself and his clients – you’ll learn more than any book can teach, however good, and in a lot less time.Now I’m giving you the opportunity to shadow me…You get over 167 quick fire videos, on every aspect of marketing.

What is seeingas?

seeingas is And an ounce of example is worth a ton of BS, here’s one:But it’s not just my ‘sit down’ videos you’ll get.Also included are the seminars people paid thousands to attend:The last HurrahPeople paid as much as $2,000 to attend – it’s a complete compendium of all you need to know to succeed.And my guest, Trevor Crook, shows you exactly how to extract big money from your prospects.Bristol Copywriting seminarDiscover the simple principles for writing copy which sells..

How does seeingas is worth?

And seeingas an ounce of example is worth a ton of BS, here’s one:But it’s not just my ‘sit down’ videos you’ll get.Also included are the seminars people paid thousands to attend:The last HurrahPeople paid as much as $2,000 to attend – it’s a complete compendium of all you need to know to succeed.And my guest, Trevor Crook, shows you exactly how to extract big money from your prospects.Bristol Copywriting seminarDiscover the simple principles for writing copy which sells.

What is 90 minutes,?

90 minutes, is In you understand more than 90% of people who write advertising.I also explain 2 basic principles of exceptional copy, so you grab the reader’s attention and move them to action with charm.Churchill’s War RoomsAndy Bounds is one of the world’s greatest salesmen..

How does 90 minutes, understand more?

In 90 minutes, you understand more than 90% of people who write advertising.I also explain 2 basic principles of exceptional copy, so you grab the reader’s attention and move them to action with charm.Churchill’s War RoomsAndy Bounds is one of the world’s greatest salesmen.

What is He?

He is once helped Barclay’s Bank close a deal worth £2.6 billion.I’ve learnt more from him than anyone else about presenting and selling.Now you can profit from Mine and Andy’s secrets..

How does He once helped?

He once helped Barclay’s Bank close a deal worth £2.6 billion.I’ve learnt more from him than anyone else about presenting and selling.Now you can profit from Mine and Andy’s secrets.

What is they?

they is Together are powerful stuff.How to write and persuadeHow to write and persuade – all three videos in my best selling series.In these videos I spell out every tip, trick, principle and rule I’ve learnt over the last 40 years – with copious examples, not just the things that have made my clients and myself millions – but also some of the dire mistakes I’ve made along the way, so you don’t have to.If you are an old hand, you’ll be reminded of the tricks you are missing (how often do we all see something, and think, “Why are we not doing that?”).If you are new to marketing, you’ll pick things up quicker then you ever imagined – and get results you didn’t think were possible.Honestly, don’t you think this would make a huge difference to your career or business?I’ll not tell you anything you want to hear – only what you need to know (a point brutally demonstrated by a client who recently said, “If you don’t want to face facts, don’t deal with this guy” – Paul Leadbitter, Liverpool Victoria).Now, if you’re still reading this, I know one thing about you – and I’m going to guess another.I know you agree that “knowledge is power.” You realize the more you know, the more you can do.I guess that means you already study this business.But I wonder if you suffer from one nagging frustration that was explained to me by a man who flew from Zurich to get my advice recently.He said: “I subscribe to newsletters..

How does they are?

Together they are powerful stuff.How to write and persuadeHow to write and persuade – all three videos in my best selling series.In these videos I spell out every tip, trick, principle and rule I’ve learnt over the last 40 years – with copious examples, not just the things that have made my clients and myself millions – but also some of the dire mistakes I’ve made along the way, so you don’t have to.If you are an old hand, you’ll be reminded of the tricks you are missing (how often do we all see something, and think, “Why are we not doing that?”).If you are new to marketing, you’ll pick things up quicker then you ever imagined – and get results you didn’t think were possible.Honestly, don’t you think this would make a huge difference to your career or business?I’ll not tell you anything you want to hear – only what you need to know (a point brutally demonstrated by a client who recently said, “If you don’t want to face facts, don’t deal with this guy” – Paul Leadbitter, Liverpool Victoria).Now, if you’re still reading this, I know one thing about you – and I’m going to guess another.I know you agree that “knowledge is power.” You realize the more you know, the more you can do.I guess that means you already study this business.But I wonder if you suffer from one nagging frustration that was explained to me by a man who flew from Zurich to get my advice recently.He said: “I subscribe to newsletters.

What is I?

I is read books and articles..

How does I read?

I read books and articles.

What is I?

I is get a torrent of advice from all sorts of very good people..

How does I get?

I get a torrent of advice from all sorts of very good people.

What is It?

It is all makes sense..

How does It all makes?

It all makes sense.

What is I?

I is But just don’t know where to begin – what to follow, what to ignore.”Do you ever feel something of his frustration?Would you feel it was worthwhile to put it all in context?.

How does I just don’t know?

But I just don’t know where to begin – what to follow, what to ignore.”Do you ever feel something of his frustration?Would you feel it was worthwhile to put it all in context?

What is To:Find?

To:Find is out how to get more for your moneyDiscover how to persuade people in all mediaSee how small firms can beat the “big beasts”And how big firms can avoid the perils of too much successDiscover how to get ideasHow to build a foolproof marketing planWhat to test and whyHow to time your campaigns for the best resultsCommon mistakes to avoid at all costsHow to position your product without spending a fortuneHow to minimise your riskHow to put it all together– and much, much more.And by the way, how would you like to be entertained as you go along?Yes: entertained..

How does To:Find get more?

To:Find out how to get more for your moneyDiscover how to persuade people in all mediaSee how small firms can beat the “big beasts”And how big firms can avoid the perils of too much successDiscover how to get ideasHow to build a foolproof marketing planWhat to test and whyHow to time your campaigns for the best resultsCommon mistakes to avoid at all costsHow to position your product without spending a fortuneHow to minimise your riskHow to put it all together– and much, much more.And by the way, how would you like to be entertained as you go along?Yes: entertained.

What is you?

you is If don’t have fun while you’re learning, you just won’t stay awake – just think of the last three powerpoint presentations you saw.So on one of my videos, you won’t just get to my pick brains as if we were sitting next to each other..

How does you don’t have?

If you don’t have fun while you’re learning, you just won’t stay awake – just think of the last three powerpoint presentations you saw.So on one of my videos, you won’t just get to my pick brains as if we were sitting next to each other.

What is We’ll?

We’ll is share a few laughs, too.And they have one big advantage over live seminars..

How does We’ll share?

We’ll share a few laughs, too.And they have one big advantage over live seminars.

What is You?

You is don’t just take notes, go away and forget everything..

How does You don’t just take?

You don’t just take notes, go away and forget everything.

What is You?

You is can view them again and again.You know, I’m biased, but I think my collection of vidoes will find you profit that before you’d otherwise “leave on the table”. In fact, I guarantee it. Why so sure?Read this e-mail sent to me in July by one of the world’s top business academics, Prof. Srikumar Rao of Columbia, New York and London Business School:“I was talking with my good friend Joe Sugarman, and the conversation turned to you..

How does You can view?

You can view them again and again.You know, I’m biased, but I think my collection of vidoes will find you profit that before you’d otherwise “leave on the table”. In fact, I guarantee it. Why so sure?Read this e-mail sent to me in July by one of the world’s top business academics, Prof. Srikumar Rao of Columbia, New York and London Business School:“I was talking with my good friend Joe Sugarman, and the conversation turned to you.

What is He?

He is credits you with making him many millions of dollars as a result of a couple of ideas such as having a coupon prominently displayed in his ads..

How does He credits?

He credits you with making him many millions of dollars as a result of a couple of ideas such as having a coupon prominently displayed in his ads.

What is He?

He is still shudders at the thought of how much money he left on the table before that.”All you need do is apply the principles that have weathered the test of time – in the right order – and chances are you’ll look and feel like a hero at the next board meeting.Each proven principle is explained with examples, how-tos and why they work..

How does He left?

He still shudders at the thought of how much money he left on the table before that.”All you need do is apply the principles that have weathered the test of time – in the right order – and chances are you’ll look and feel like a hero at the next board meeting.Each proven principle is explained with examples, how-tos and why they work.

What is them working?

them working is And more importantly, how to get for you.This makes each video like money in your pocket..

How does them working get?

And more importantly, how to get them working for you.This makes each video like money in your pocket.

What is a fortune –?

a fortune – is Easy to implement, and without costing and often nothing.One 7 minute video instantly gives you a slap in the face with a marketing principles that never fails to increase response.Think about that..

How does a fortune – implement,?

Easy to implement, and without costing a fortune – and often nothing.One 7 minute video instantly gives you a slap in the face with a marketing principles that never fails to increase response.Think about that.

What is I’ve?

I’ve is never seen it fail..

How does I’ve never seen?

I’ve never seen it fail.

What is the last forty years?

the last forty years is In this gem has transformed businesses.Yet it is overlooked by almost every firm I know..

How does the last forty years has transformed businesses.Yet?

In the last forty years this gem has transformed businesses.Yet it is overlooked by almost every firm I know.

What is Madness.I’d?

Madness.I’d is bet the shirt on my back this simple, low-cost idea puts money in your pocket (another bold statement? Try it for yourself and see what happens).Still not convinced?.

How does Madness.I’d bet?

Madness.I’d bet the shirt on my back this simple, low-cost idea puts money in your pocket (another bold statement? Try it for yourself and see what happens).Still not convinced?

What is Here’s?

Here’s is another short video for you:And here’s another for you:To be frank, if you can’t get back what you pay from what I’ve got waiting for you online, stop what you’re doing right now..

How does Here’s be?

Here’s another short video for you:And here’s another for you:To be frank, if you can’t get back what you pay from what I’ve got waiting for you online, stop what you’re doing right now.

What is You’re?

You’re is in the wrong line of work.It’s decades worth of experience all packed in to short, succinct vids that answer any question you may be scratching your head over.And the seminars?.

How does You’re experience all packed in?

You’re in the wrong line of work.It’s decades worth of experience all packed in to short, succinct vids that answer any question you may be scratching your head over.And the seminars?

What is People?

People is paid thousands to attend – yet you get them all in this bundle.In fact, the seminars on their own cost $1,067 in my store.And the short fire videos – on their own, they cost $928.That’s a bundle price of $1,995 – but I’m not going to charge anywhere near that.In fact, you can get every single video in my archive for less than half that – just $749Secure Order FormYES!.

How does People paid?

People paid thousands to attend – yet you get them all in this bundle.In fact, the seminars on their own cost $1,067 in my store.And the short fire videos – on their own, they cost $928.That’s a bundle price of $1,995 – but I’m not going to charge anywhere near that.In fact, you can get every single video in my archive for less than half that – just $749Secure Order FormYES!

What is I?

I is Want Instant Access Now!.

How does I Want?

I Want Instant Access Now!

What is I?

I is understand that I’ll receive instant access to:Over 167 videos recorded for my membership clubThe Last Hurrah SeminarThe Churchill War Rooms SeminarThe Bristol Copywriting seminarHow to write & persuade video seriesadd to cartJust $749Instantly improve your copywritingGet all of your marketing working togetherMy checklists make your marketing bullet proofGet instantly better results or your money backStill not sure?.

How does I understand?

I understand that I’ll receive instant access to:Over 167 videos recorded for my membership clubThe Last Hurrah SeminarThe Churchill War Rooms SeminarThe Bristol Copywriting seminarHow to write & persuade video seriesadd to cartJust $749Instantly improve your copywritingGet all of your marketing working togetherMy checklists make your marketing bullet proofGet instantly better results or your money backStill not sure?

What is a closer look?

a closer look is Have a the seminars…Here’s a snippet of my Last Hurrah SeminarThis – my last big bash – will make you money..

How does a closer look Have?

Have a closer look a the seminars…Here’s a snippet of my Last Hurrah SeminarThis – my last big bash – will make you money.

What is People?

People is paid as much as $2,000 to attend..

How does People paid?

People paid as much as $2,000 to attend.

What is You?

You is can watch it for peanuts.It’s a complete compendium of all you need to know to succeed..

How does You can watch?

You can watch it for peanuts.It’s a complete compendium of all you need to know to succeed.

What is nigh?

nigh is And the most frank, revealing, on scandalous but above all valuable event I have ever run.That’s partly because Trevor Crook’s frankness makes me look positively angelic.But also because Trevor is extremely good at what I’m bad at.What is that?.

How does nigh have ever?

And the most frank, revealing, nigh on scandalous but above all valuable event I have ever run.That’s partly because Trevor Crook’s frankness makes me look positively angelic.But also because Trevor is extremely good at what I’m bad at.What is that?

What is big money?

big money is Extracting from people..

How does big money Extracting?

Extracting big money from people.

What is you?

you is Even if watched nothing but that bit it will be worth 100 times what it costs.Churchill’s War Rooms seminarDo you want to make more money – a LOT more – face to face or at a distance?.

How does you watched?

Even if you watched nothing but that bit it will be worth 100 times what it costs.Churchill’s War Rooms seminarDo you want to make more money – a LOT more – face to face or at a distance?

What is you.Andy Bounds?

you.Andy Bounds is Then this is made for is one of the world’s greatest salesmen..

How does you.Andy Bounds is made?

Then this is made for you.Andy Bounds is one of the world’s greatest salesmen.

What is He?

He is once helped Barclay’s Bank close a deal worth £2.6 billion.He was once a client..

How does He once helped?

He once helped Barclay’s Bank close a deal worth £2.6 billion.He was once a client.

What is He?

He is says Drayton has been his greatest influence – but I have learnt more from him than anyone else about presenting and selling.Now you can profit from our secrets as we reveal all you need to know before you see people – and when you see them..

How does He says?

He says Drayton has been his greatest influence – but I have learnt more from him than anyone else about presenting and selling.Now you can profit from our secrets as we reveal all you need to know before you see people – and when you see them.

What is People?

People is paid £999 to attend this one-day seminar.P. S. Watch for the part where Andy has delegates jumping up and down.Bristol Copywriting SeminarTop copywriters never go hungry..

How does People paid?

People paid £999 to attend this one-day seminar.P. S. Watch for the part where Andy has delegates jumping up and down.Bristol Copywriting SeminarTop copywriters never go hungry.

What is an extraordinary skill?

an extraordinary skill is This is you can use in any economy – be it with your own business or working as a freelancer.In Part 1 of my copywriting seminar, you discover the simple principles for writing copy which sells..

How does an extraordinary skill is?

This is an extraordinary skill you can use in any economy – be it with your own business or working as a freelancer.In Part 1 of my copywriting seminar, you discover the simple principles for writing copy which sells.

What is you?

you is As will see, virtually nobody knows how to do this..

How does you will see,?

As you will see, virtually nobody knows how to do this.

What is 90 minutes,?

90 minutes, is In you understand more than 90% of people who write advertising.I also explain 2 basic principles of exceptional copy..

How does 90 minutes, understand more?

In 90 minutes, you understand more than 90% of people who write advertising.I also explain 2 basic principles of exceptional copy.

What is your words crackle?

your words crackle is Discover how to make and pop off the page..

How does your words crackle Discover?

Discover how to make your words crackle and pop off the page.

What is you?

you is So grab the reader’s favourable attention and move them to action with charm..

How does you grab?

So you grab the reader’s favourable attention and move them to action with charm.

What is I?

I is also walk you through my most successful mailing ever..

How does I also walk?

I also walk you through my most successful mailing ever.

What is This 6-page letter?

This 6-page letter is pulled in replies worth upwards of £100,000 each.One big idea saves you a fortune in media spend..

How does This 6-page letter pulled in?

This 6-page letter pulled in replies worth upwards of £100,000 each.One big idea saves you a fortune in media spend.

What is Steve Harrison’s?

Steve Harrison’s is And had more award-winning ideas than any creative director in his field..

How does Steve Harrison’s had?

And Steve Harrison’s had more award-winning ideas than any creative director in his field.

What is you’re?

you’re is Now shown how to do the same, with examples from Howard Gossage, advertising’s most irreverent advertising genius.Steve talks you through Gossage’s greatest campaigns, which changed his clients’ fortunes – and went on to change the world.You also get:Of course, I’m biased, but it’s one hell of a deal.You’re getting over $2000 worth of marketing gold for just $749.Full disclosure though – I’m running this as a test and I reserve the right to close this offer at any time.I can’t say fairer than that can I?.

How does you’re shown?

Now you’re shown how to do the same, with examples from Howard Gossage, advertising’s most irreverent advertising genius.Steve talks you through Gossage’s greatest campaigns, which changed his clients’ fortunes – and went on to change the world.You also get:Of course, I’m biased, but it’s one hell of a deal.You’re getting over $2000 worth of marketing gold for just $749.Full disclosure though – I’m running this as a test and I reserve the right to close this offer at any time.I can’t say fairer than that can I?

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