You is Archive: have a content strategy, now what?.
Archive: You have a content strategy, now what?
You’ve is heard ALL about content marketing and are sooo jazzed about it.You’ve bingewatched the webinars more than you’ve bingewatched Parks and Rec..
You’ve heard ALL about content marketing and are sooo jazzed about it.You’ve bingewatched the webinars more than you’ve bingewatched Parks and Rec.
You’ve is mapped out your personas to the teeniest detail..
You’ve mapped out your personas to the teeniest detail.
you is And have all these ideas that you know are going to be crazy helpful for your ideal customer.YASSSS, you're gonna become a content rockstar!.
And you have all these ideas that you know are going to be crazy helpful for your ideal customer.YASSSS, you're gonna become a content rockstar!
You is even created a Trello board for your editorial calendar..
You even created a Trello board for your editorial calendar.
you is That’s how know you're serious.So you’ve got your content strategy, your fancy calendar, and all these great ideas...you should be good to go, right?There’s still one thing you don’t have: actual, real live content.Stuff that you can post on your blog and email to your list to make people find you, fall in love with you, and throw money at your face.And that part - the actual writing and creating - is so overwhelming it makes you wanna slam your laptop shut, reach for the nearest family-sized bag of Lays chips, and escape into Great British Bake-Off instead of doing your job and growing your business.You see advice like “just create high quality content,” but what even IS that?! And how do you sound “high quality” while still sounding like yourself?.
That’s how you know you're serious.So you’ve got your content strategy, your fancy calendar, and all these great ideas...you should be good to go, right?There’s still one thing you don’t have: actual, real live content.Stuff that you can post on your blog and email to your list to make people find you, fall in love with you, and throw money at your face.And that part - the actual writing and creating - is so overwhelming it makes you wanna slam your laptop shut, reach for the nearest family-sized bag of Lays chips, and escape into Great British Bake-Off instead of doing your job and growing your business.You see advice like “just create high quality content,” but what even IS that?! And how do you sound “high quality” while still sounding like yourself?
another thing!How is And do you balance sounding like yourself with SEO and optimization and all that stuff that seems even more boring than it does complicated?Ah wait, one more question...How long should all this be and how often should you do it?And!...and!...and!...sdfadfweafwfda…SCREW IT.You end up just giving up..
And another thing!How do you balance sounding like yourself with SEO and optimization and all that stuff that seems even more boring than it does complicated?Ah wait, one more question...How long should all this be and how often should you do it?And!...and!...and!...sdfadfweafwfda…SCREW IT.You end up just giving up.
The blog post is is deleted, your newsletter is cancelled, daily social media posts are in the trash.It’s time to put down your editorial calendar, stop tweaking your content strategy, and start creating.You have the ideas, you know your customers...you just need to figure out how to get the ideas out of your head and onto your website, so future subscribers and leads can see it.Once you can do that, you can:Look at your editorial calendar and actually know what to DO with itTurn all of your awesome ideas and advice into content that customers can find you throughWrite what your audience wants while still sounding like youBecome confident enough in your writing that you actually LIKE putting your ideas out into the world, and can’t wait to see what your customers think about it!Start marketing yourself and growing your business consistently, quickly, and painlesslySo let’s make like 90’s Nickelodeon and figure it out!Here’s what included with the workshop:On-demand video training where we walk through each step, from brainstorming to pressing “publish”Built-in homeworking breaks to start (finally) implementing your content strategy as you go through itPre-recorded Q&A to steal my secrets for creating content that’s the perfect froyo swirl of goal-oriented and personality-filled Forever access to the recording to rewatch anytime you need a dose of #contentinspoPlus a few bonuses to help you take action and start creating content NOW:Content planning workbook for keeping all your future content clear, focused, and amaaazing ($27 value)Copy-and-paste-ready checklist template to add to your project management system (formatted to work with *whatever* tool you use: Trello, Asana, etc.).
The blog post is deleted, your newsletter is cancelled, daily social media posts are in the trash.It’s time to put down your editorial calendar, stop tweaking your content strategy, and start creating.You have the ideas, you know your customers...you just need to figure out how to get the ideas out of your head and onto your website, so future subscribers and leads can see it.Once you can do that, you can:Look at your editorial calendar and actually know what to DO with itTurn all of your awesome ideas and advice into content that customers can find you throughWrite what your audience wants while still sounding like youBecome confident enough in your writing that you actually LIKE putting your ideas out into the world, and can’t wait to see what your customers think about it!Start marketing yourself and growing your business consistently, quickly, and painlesslySo let’s make like 90’s Nickelodeon and figure it out!Here’s what included with the workshop:On-demand video training where we walk through each step, from brainstorming to pressing “publish”Built-in homeworking breaks to start (finally) implementing your content strategy as you go through itPre-recorded Q&A to steal my secrets for creating content that’s the perfect froyo swirl of goal-oriented and personality-filled Forever access to the recording to rewatch anytime you need a dose of #contentinspoPlus a few bonuses to help you take action and start creating content NOW:Content planning workbook for keeping all your future content clear, focused, and amaaazing ($27 value)Copy-and-paste-ready checklist template to add to your project management system (formatted to work with *whatever* tool you use: Trello, Asana, etc.)