Digital Marketing Masterclass:Get Your First 1,000 Customers – Evan Kimbrell

Question and Answer

What is What?

What is Archive: you'll learnUnderstand the basics of growth marketing and traction channelsDrill down on customer pain points and build user personasAlign marketing channels with their personal preferences and skillsUse Twitter and Facebook to conduct research and sales outreachCanvas Reddit, Meetup, and other platforms to canvas for customersSet up, manage, and analyze user stats & behaviors through Google AnalyticsSuccessfully drive sales through posting & commenting on Reddit, ProductHunt, & HackerNewsSet up, populate, and use an Instagram accountMarket using 3 different techniques on InstagramSet up, populate, and use a Snapchat accountMarket using 4 different techniques on SnapChatBuild and maintain a press listStrategize angles for pitching and being covered by pressUnderstand the mentality and mindset behind press & journalistsSuccessfully manage relationships with press and pitch them successfullyBuild a comprehensive content marketing planBuild and maintain a content calendarUse 5 different techniques for coming up with blog & content ideasPromote their content through 6 different strategiesEmploy the skyscraper technique successfullyFind, track, and land guest posting spots on other blogs and outletsPlan, script, and produce videos for marketingAnalyze and track video marketing metricsDecide which camera equipment fits their budget and needs the bestEffectively combine video marketing with pre-existing contentStrategize and produce videos for marketing on YouTubeBuild landing pages for email or lead captureUnderstand the best practices of creating and promoting lead magnets, like webinars & white papersAnalyze your on site SEO factors and optimize themConduct keyword research for SEO opportunitiesManage keyword density and other metrics needed for ranking on GoogleDesign, plan, and start advertising on Google, Bing, and FacebookAnalyze & understand search engine marketing & social ad marketing metricsRequirementsYou should have basic familiarity with social mediaYou don't need to have a product or business, however, it helpsDescriptionCan I ask you a question?How many customers do you have?If you said "none" or "not enough", this course is for you.In this course, we're going to focus on how YOU can take any product, service, or business and sell it to 10s, 100s, or even 1,000s of customers.You see, the hard part isn't making a product anymore..

How does What Archive:?

Archive: What you'll learnUnderstand the basics of growth marketing and traction channelsDrill down on customer pain points and build user personasAlign marketing channels with their personal preferences and skillsUse Twitter and Facebook to conduct research and sales outreachCanvas Reddit, Meetup, and other platforms to canvas for customersSet up, manage, and analyze user stats & behaviors through Google AnalyticsSuccessfully drive sales through posting & commenting on Reddit, ProductHunt, & HackerNewsSet up, populate, and use an Instagram accountMarket using 3 different techniques on InstagramSet up, populate, and use a Snapchat accountMarket using 4 different techniques on SnapChatBuild and maintain a press listStrategize angles for pitching and being covered by pressUnderstand the mentality and mindset behind press & journalistsSuccessfully manage relationships with press and pitch them successfullyBuild a comprehensive content marketing planBuild and maintain a content calendarUse 5 different techniques for coming up with blog & content ideasPromote their content through 6 different strategiesEmploy the skyscraper technique successfullyFind, track, and land guest posting spots on other blogs and outletsPlan, script, and produce videos for marketingAnalyze and track video marketing metricsDecide which camera equipment fits their budget and needs the bestEffectively combine video marketing with pre-existing contentStrategize and produce videos for marketing on YouTubeBuild landing pages for email or lead captureUnderstand the best practices of creating and promoting lead magnets, like webinars & white papersAnalyze your on site SEO factors and optimize themConduct keyword research for SEO opportunitiesManage keyword density and other metrics needed for ranking on GoogleDesign, plan, and start advertising on Google, Bing, and FacebookAnalyze & understand search engine marketing & social ad marketing metricsRequirementsYou should have basic familiarity with social mediaYou don't need to have a product or business, however, it helpsDescriptionCan I ask you a question?How many customers do you have?If you said "none" or "not enough", this course is for you.In this course, we're going to focus on how YOU can take any product, service, or business and sell it to 10s, 100s, or even 1,000s of customers.You see, the hard part isn't making a product anymore.

What is The hard part?

The hard part is is finding a market for your product and getting them to buy it."How great can a product be if nobody wants it?" - Marc Andreesen, billionaire venture capitalist.We're no longer living in the "field of dreams"..

How does The hard part is finding?

The hard part is finding a market for your product and getting them to buy it."How great can a product be if nobody wants it?" - Marc Andreesen, billionaire venture capitalist.We're no longer living in the "field of dreams".

What is you?

you is If build it.... they won't come.In order to be successful with your startup or small business, you must have the ability to proactively go out and find customers..

How does you build?

If you build it.... they won't come.In order to be successful with your startup or small business, you must have the ability to proactively go out and find customers.

What is you?

you is In order to do that, need to understand modern marketing channels..

How does you do that,?

In order to do that, you need to understand modern marketing channels.

What is we?

we is That's exactly what cover in this course.We'll cover:Social media marketing through Twitter, Instagram, & SnapChatCommunity management and promotion through Reddit, ProductHunt, & HackerNewsPitching press and getting covered in blogs, news outlets, & other media sitesCreating, managing, and promoting blog posts through Wordpress, Medium, & guest blogs.Creating & promoting video ads and video content through your site & through YouTubeBuilding a long term SEO strategyDesigning and executing CPC ad campaigns through Google, Bing, & FacebookAs always, if you're not 100% satisfied you can get a full refund through Udemy within 30 days.Who this course is for:Anyone who has a product they want to sell (does not have to be online)Anyone who has a service they want to sell (does not have to be online)Anyone who works in in Marketing, Sales, or ManagementAnyone interested in learning how to acquire customersCourse content 16 sections • 210 lectures • 26h 16m total lengthIntroductionThe basicsBuilding your strategyGet your first 10Get your first 100Take a breakGet your first 500 - PRGet your first 500 - Content MarketingGet your first 500 - Video MarketingGet your 500 - Video Marketing - Pre-productionGet your first 500 - Video Marketing - ProductionGet your first 500 - Video Marketing - Post-productionGet your first 500 - Landing pages & lead magnetsGet your first 1000 - SEO Get your first 1000 - SEMFollow along.

How does we exactly?

That's exactly what we cover in this course.We'll cover:Social media marketing through Twitter, Instagram, & SnapChatCommunity management and promotion through Reddit, ProductHunt, & HackerNewsPitching press and getting covered in blogs, news outlets, & other media sitesCreating, managing, and promoting blog posts through Wordpress, Medium, & guest blogs.Creating & promoting video ads and video content through your site & through YouTubeBuilding a long term SEO strategyDesigning and executing CPC ad campaigns through Google, Bing, & FacebookAs always, if you're not 100% satisfied you can get a full refund through Udemy within 30 days.Who this course is for:Anyone who has a product they want to sell (does not have to be online)Anyone who has a service they want to sell (does not have to be online)Anyone who works in in Marketing, Sales, or ManagementAnyone interested in learning how to acquire customersCourse content 16 sections • 210 lectures • 26h 16m total lengthIntroductionThe basicsBuilding your strategyGet your first 10Get your first 100Take a breakGet your first 500 - PRGet your first 500 - Content MarketingGet your first 500 - Video MarketingGet your 500 - Video Marketing - Pre-productionGet your first 500 - Video Marketing - ProductionGet your first 500 - Video Marketing - Post-productionGet your first 500 - Landing pages & lead magnetsGet your first 1000 - SEO Get your first 1000 - SEMFollow along

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