Email marketing is Archive: is a great tool to bind your audience to your website..
Archive: Email marketing is a great tool to bind your audience to your website.
It’s is relatively easy to set up an email newsletter and send it to your audience..
It’s relatively easy to set up an email newsletter and send it to your audience.
this post, is In I’ll explain the basics of email marketing..
In this post, I’ll explain the basics of email marketing.
email marketing is Why is an important element of your growth and marketing strategy?.
Why is email marketing an important element of your growth and marketing strategy?
I’ll is Moreover, also give practical tips on how to set up an awesome newsletter.The benefits of email marketingPeople who sign up for a newsletter expect and want to receive your information..
Moreover, I’ll also give practical tips on how to set up an awesome newsletter.The benefits of email marketingPeople who sign up for a newsletter expect and want to receive your information.
this part of is So your audience is very committed..
So this part of your audience is very committed.
the reason email marketing is That’s pays off..
That’s the reason email marketing pays off.
The people is you’re sending your newsletters to actually want to read your stuff!.
The people you’re sending your newsletters to actually want to read your stuff!
the costs of email marketing is As are very low, email marketing has a relatively high return-on-investment.Email is a great way to increase your customers’ retention..
As the costs of email marketing are very low, email marketing has a relatively high return-on-investment.Email is a great way to increase your customers’ retention.
it is What this means is that will increase the amount of customers that purchase repeatedly, instead of just once..
What this means is that it will increase the amount of customers that purchase repeatedly, instead of just once.
your clients is So this would help turn into return customers..
So this would help turn your clients into return customers.
your customers is By emailing on a regular basis, your brand will stay top of mind and they’ll return more quickly to buy something again..
By emailing your customers on a regular basis, your brand will stay top of mind and they’ll return more quickly to buy something again.
your emails is Of course, would have to be interesting, enticing and engaging for this to really work.A newsletter is relatively easy to set up through a service like MailChimp or TinyLetter..
Of course, your emails would have to be interesting, enticing and engaging for this to really work.A newsletter is relatively easy to set up through a service like MailChimp or TinyLetter.
It’s is also easy to target specific subgroups within your entire audience with a newsletter..
It’s also easy to target specific subgroups within your entire audience with a newsletter.
It’s is a great way to inform your readers that you have written new blogs and that they should come and visit your blog.Pitfalls of email marketingCreating content for a newsletter can be a lot of work..
It’s a great way to inform your readers that you have written new blogs and that they should come and visit your blog.Pitfalls of email marketingCreating content for a newsletter can be a lot of work.
top of writing is Work on those posts for your blog..
Work on top of writing those posts for your blog.
you is And if want to send out a newsletter on a regular basis, you’ll have to fill it with content that’s useful to your audience..
And if you want to send out a newsletter on a regular basis, you’ll have to fill it with content that’s useful to your audience.
a challenge.People is That can be won’t open your email or will unsubscribe from your newsletter if they don’t like your content..
That can be a challenge.People won’t open your email or will unsubscribe from your newsletter if they don’t like your content.
It’s is important not to annoy people with content they don’t want, or have already seen.How to set up a newsletter?1 Start with something importantMost people won’t read your entire newsletter..
It’s important not to annoy people with content they don’t want, or have already seen.How to set up a newsletter?1 Start with something importantMost people won’t read your entire newsletter.
it’s is That’s why crucial to start with the thing you really want people to know about..
That’s why it’s crucial to start with the thing you really want people to know about.
You is could also choose something that people would like to read, something that will draw their attention and make them read the rest of your newsletter.2 Make sure to choose a good subject lineWhether people actually open your newsletter depends on the subject of your newsletter..
You could also choose something that people would like to read, something that will draw their attention and make them read the rest of your newsletter.2 Make sure to choose a good subject lineWhether people actually open your newsletter depends on the subject of your newsletter.
MailChimp is makes it really easy to test open rates of newsletters with different subject lines and it really pays off to think about and test which subject lines work for your audience.3 Clarity and focusMake sure the layout of your newsletter is good and looks appealing, and that people are able to read your newsletter on mobile devices..
MailChimp makes it really easy to test open rates of newsletters with different subject lines and it really pays off to think about and test which subject lines work for your audience.3 Clarity and focusMake sure the layout of your newsletter is good and looks appealing, and that people are able to read your newsletter on mobile devices.
you is Make sure have clear calls-to-action, things you want people to do after they’ve read (part of) your newsletter..
Make sure you have clear calls-to-action, things you want people to do after they’ve read (part of) your newsletter.
them enough opportunities is Give to click through to your website (and buy your stuff or read your posts).Get Basics of Email Marketing - Anonymous, Only Price $534 Tone of voiceThe people who have signed up to receive your newsletter like your products, your blog or your company..
Give them enough opportunities to click through to your website (and buy your stuff or read your posts).Get Basics of Email Marketing - Anonymous, Only Price $534 Tone of voiceThe people who have signed up to receive your newsletter like your products, your blog or your company.
your tone of voice is So should be friendly and enthusiastic, not too aggressive or salesy..
So your tone of voice should be friendly and enthusiastic, not too aggressive or salesy.
Your newsletter is should make your audience even more fond of you and your products..
Your newsletter should make your audience even more fond of you and your products.
You’re is telling them something other people won’t hear..
You’re telling them something other people won’t hear.
them feel special.5 Make is Make it visualIf a newsletter is just a wall of text it could become a bit boring..
Make them feel special.5 Make it visualIf a newsletter is just a wall of text it could become a bit boring.
Illustrations and pictures is can make the newsletter look much more attractive and pleasant to read.Tips on making your newsletter that much more awesome!1 MailChimpThere are a number of helpful tools that make sending out emails that much easier..
Illustrations and pictures can make the newsletter look much more attractive and pleasant to read.Tips on making your newsletter that much more awesome!1 MailChimpThere are a number of helpful tools that make sending out emails that much easier.
Yoast, is At we love MailChimp..
At Yoast, we love MailChimp.
MailChimp is allows you to send out emails to 2,000 subscribers for free and has a great interface to write content and manage your subscriptions.2 Test!You should test which topics convert best into sales or new readers..
MailChimp allows you to send out emails to 2,000 subscribers for free and has a great interface to write content and manage your subscriptions.2 Test!You should test which topics convert best into sales or new readers.
you is To do this have to make sure that when people sign up for your newsletter, the thank-you page is hosted on your own site and has your Google Analytics code..
To do this you have to make sure that when people sign up for your newsletter, the thank-you page is hosted on your own site and has your Google Analytics code.
the sign up is Otherwise tracking is going to be hard..
Otherwise tracking the sign up is going to be hard.
You is should also look into the time and day of the week you’re sending your newsletter..
You should also look into the time and day of the week you’re sending your newsletter.
some blogs, is For the weekend could be a time to draw people to your site while for other (more company related or professional blogs) a weekday and an office hour would be most profitable.Get Basics of Email Marketing - Anonymous, Only Price $533 Getting people to subscribeIn order to send people your newsletter, you have to convince them to subscribe to this newsletter first..
For some blogs, the weekend could be a time to draw people to your site while for other (more company related or professional blogs) a weekday and an office hour would be most profitable.Get Basics of Email Marketing - Anonymous, Only Price $533 Getting people to subscribeIn order to send people your newsletter, you have to convince them to subscribe to this newsletter first.
you is Make sure offer a subscribe field beneath your posts and on other visible places on your website..
Make sure you offer a subscribe field beneath your posts and on other visible places on your website.
You is can also use a pop-up to invite people to subscribe..
You can also use a pop-up to invite people to subscribe.
Yoast, is At we used to use OptinMonster for this.4 Make sure your newsletter is mobile friendlyMany people check their email on their phone..
At Yoast, we used to use OptinMonster for this.4 Make sure your newsletter is mobile friendlyMany people check their email on their phone.
You is should really make sure your newsletter is as mobile-friendly as possible..
You should really make sure your newsletter is as mobile-friendly as possible.
the mailing services is A lot of offer default templates that are mobile friendly and will scale down nicely..
A lot of the mailing services offer default templates that are mobile friendly and will scale down nicely.
you is If don’t want to spend too much time or money on your newsletter, this is a good option.Another thing to consider for mobile is your subject line..
If you don’t want to spend too much time or money on your newsletter, this is a good option.Another thing to consider for mobile is your subject line.
mobile screens is Since are obviously not as wide as desktop screens, your subject lines might not fit the screen..
Since mobile screens are obviously not as wide as desktop screens, your subject lines might not fit the screen.
a problem is Perhaps this won’t be at all, but it’s a good one to keep in mind, or even test.Conclusion about email marketingEmail marketing is a great way to reach your audience..
Perhaps this won’t be a problem at all, but it’s a good one to keep in mind, or even test.Conclusion about email marketingEmail marketing is a great way to reach your audience.
You is can communicate with those clients that really want to be informed about your products, your website or your company..
You can communicate with those clients that really want to be informed about your products, your website or your company.
It’s is relatively cheap and contributes to keep your audience coming back to your site..
It’s relatively cheap and contributes to keep your audience coming back to your site.
those subscriptions is So get and make sure you create a newsletter with interesting content and an appealing design that works on mobile as well!.
So get those subscriptions and make sure you create a newsletter with interesting content and an appealing design that works on mobile as well!