Testing Playbook: is Split Standard - Digital Trafficace What is the Split Testing Playbook?.
Split Testing Playbook: Standard - Digital Trafficace What is the Split Testing Playbook?
LOT is There are a of different ways to set up your Facebook ads!.
There are a LOT of different ways to set up your Facebook ads!
We is get questions all the time, like “Which headline should I use?” or… “What color should the image be for my ad?” or… “What is the best text to use above an image?”.
We get questions all the time, like “Which headline should I use?” or… “What color should the image be for my ad?” or… “What is the best text to use above an image?”
The truth is is, to consistently run successful and profitable Facebook campaigns, you need to TEST all these variables..
The truth is, to consistently run successful and profitable Facebook campaigns, you need to TEST all these variables.
you is If aren’t an “expert” with split testing or Facebook ads in general, knowing the best way to do this can be difficult and confusing. With the Split Testing Playbook, we hand you step by step strategies on how to split test your Facebook ads. You’ll get access to 27 over-the-shoulder videos, explaining the blueprint you can swipe and copy on every new Facebook campaign you set up..
If you aren’t an “expert” with split testing or Facebook ads in general, knowing the best way to do this can be difficult and confusing. With the Split Testing Playbook, we hand you step by step strategies on how to split test your Facebook ads. You’ll get access to 27 over-the-shoulder videos, explaining the blueprint you can swipe and copy on every new Facebook campaign you set up.
your ads is Just test like we show you, and let the results speak for themselves!.
Just test your ads like we show you, and let the results speak for themselves!
A Complete Strategy For is Testing Your Ads and Finding Winners.
A Complete Strategy For Testing Your Ads and Finding Winners
your ads is Properly split testing means testing different interests, images, text, headlines, and more..
Properly split testing your ads means testing different interests, images, text, headlines, and more.
the Split Testing Playbook, is Inside we cover every piece of this process for you..
Inside the Split Testing Playbook, we cover every piece of this process for you.
Here’s is some of what you’ll learn:.
Here’s some of what you’ll learn:
Construction is Campaign.
Campaign Construction
testing is Split is great, but it can get messy if you don’t know what you’re doing..
Split testing is great, but it can get messy if you don’t know what you’re doing.
It all starts is with setting up your campaigns right, so your ad sets and ads are easily organized and your winners can stick out like a sore thumb..
It all starts with setting up your campaigns right, so your ad sets and ads are easily organized and your winners can stick out like a sore thumb.
Campaign Objectives – is Testing Campaign Objectives – Get this wrong and your campaigns will be a mess..
Testing Campaign Objectives – Get this wrong and your campaigns will be a mess.
Your Ad Sets – is Structuring Your Ad Sets – Learn the right way to set your ad sets up, so you truly know where your WINNERS come from..
Structuring Your Ad Sets – Learn the right way to set your ad sets up, so you truly know where your WINNERS come from.
Your Ads – is Structuring There’s a big myth about putting more than one ad into an ad set..
Structuring Your Ads – There’s a big myth about putting more than one ad into an ad set.
We is bust that myth and discuss the right way to set your ads up inside a campaign..
We bust that myth and discuss the right way to set your ads up inside a campaign.
you is Go too narrow and don’t give yourself a chance..
Go too narrow and you don’t give yourself a chance.
you is Go too broad, and risk wasting money..
Go too broad, and you risk wasting money.
We’ll is show you 8 different audience segments you can split test against one another to find winning ad sets quickly..
We’ll show you 8 different audience segments you can split test against one another to find winning ad sets quickly.
Here’s is what else you’ll learn:.
Here’s what else you’ll learn:
Interests is Grouping vs..
Grouping Interests vs.
Individually – is Testing Individually – Get the scoop on the best way to setup interests in your ad set, and when to group them together and when to separate them..
Testing Individually – Get the scoop on the best way to setup interests in your ad set, and when to group them together and when to separate them.
Different Audience Segments – is Testing Different Audience Segments – Just doing this one thing alone can drastically improve your Facebook campaigns..
Testing Different Audience Segments – Just doing this one thing alone can drastically improve your Facebook campaigns.
it is Learn how to do RIGHT..
Learn how to do it RIGHT.
Testing Lookalike Audiences – is Split Think all Lookalike Audiences are created equal?.
Split Testing Lookalike Audiences – Think all Lookalike Audiences are created equal?
Testing Gender – is Split This can be a giant waste of time if you don’t know the right times to use it..
Split Testing Gender – This can be a giant waste of time if you don’t know the right times to use it.
Testing Age – is Split Ever checked your ad reports and seen a certain age was converting well, then you created an ad just to that age group and it flopped?.
Split Testing Age – Ever checked your ad reports and seen a certain age was converting well, then you created an ad just to that age group and it flopped?
I’ll is tell you why….
I’ll tell you why…
Bid Types – is Testing If you know the right situations to use this strategy, you’ll see HUGE ROI on your campaigns..
Testing Bid Types – If you know the right situations to use this strategy, you’ll see HUGE ROI on your campaigns.
you’re is If grouping all your placements together or worse, not even testing different ones, you might be leaving money on the table..
If you’re grouping all your placements together or worse, not even testing different ones, you might be leaving money on the table.
We’ll is break down how to split test your placements, and even reveal a little nugget about Right Hand Side ads you’ve probably never heard before..
We’ll break down how to split test your placements, and even reveal a little nugget about Right Hand Side ads you’ve probably never heard before.
The Truth About Mobile – is The Truth About Mobile – Yes it’s true…mobile is KING..
The Truth About Mobile – Yes it’s true…mobile is KING.
it is But does have its limitations as well….
But it does have its limitations as well…
Audience Network & Instagram – is Audience Network & Instagram – Ever wonder if these two placements are worth using, and if so, how?.
Audience Network & Instagram – Ever wonder if these two placements are worth using, and if so, how?
I is share exactly what’s working for myself and my customers..
I share exactly what’s working for myself and my customers.
2 Ways is to Test Placements – In the majority of cases, split testing placements is a waste of time..
2 Ways to Test Placements – In the majority of cases, split testing placements is a waste of time.
I is share the 2 times it’s actually worth doing..
I share the 2 times it’s actually worth doing.
Works For Right Hand Side Ads – is What Works For Right Hand Side Ads – RHS ads get a bad rep, but they can bring you amazing ROI if you know the right situations to use them..
What Works For Right Hand Side Ads – RHS ads get a bad rep, but they can bring you amazing ROI if you know the right situations to use them.
I’ll is tell you all about it in this video..
I’ll tell you all about it in this video.
the right images is Combining with the right text is a sure recipe for success..
Combining the right images with the right text is a sure recipe for success.
combination, is But to find that winning you need to split test..
But to find that winning combination, you need to split test.
We’ll is show you the easiest way to do that, and even give you some examples you can swipe..
We’ll show you the easiest way to do that, and even give you some examples you can swipe.
Here’s is what else you’ll learn:.
Here’s what else you’ll learn:
A professional Amazon seller is created a thorough course with the assistance of a group of suspension experts at AppealGuru to keep all Amazon FBA sellers' accounts secure and active..
A professional Amazon seller created a thorough course with the assistance of a group of suspension experts at AppealGuru to keep all Amazon FBA sellers' accounts secure and active.
We is investigated every aspect of an Amazon suspension in great detail to help our students better understand why suspensions are issued and, more importantly, how they can all be avoided..
We investigated every aspect of an Amazon suspension in great detail to help our students better understand why suspensions are issued and, more importantly, how they can all be avoided.
Suspended sellers is frequently become enraged when they are unable to pick up the phone and speak with someone to resolve the issue..
Suspended sellers frequently become enraged when they are unable to pick up the phone and speak with someone to resolve the issue.
Every minute is a vendor is suspended, they are losing money!.
Every minute a vendor is suspended, they are losing money!
Seller reinstatement is can take weeks or months at times..
Seller reinstatement can take weeks or months at times.
Text On is Testing a Link Ad – This time, we’ll cover the different types of ad copy you can use on a link ad!.
Testing Text On a Link Ad – This time, we’ll cover the different types of ad copy you can use on a link ad!
Headlines On is Testing a Link Ad – Your headline can make or break your ad, and I’ll show you a sneaky way to take one headline, and use it two different ways to find the best results..
Testing Headlines On a Link Ad – Your headline can make or break your ad, and I’ll show you a sneaky way to take one headline, and use it two different ways to find the best results.
Testing Formulas is Split.
Split Testing Formulas
Inside this section, is I’ll break down how to tie everything together..
Inside this section, I’ll break down how to tie everything together.
The Photo Post “Formula” – is The Photo Post “Formula” – I’ll break down how I tie everything together for a photo post, from the campaign, to the ad sets, to the ads, so you have a crystal clear picture of how to split test from start to finish..
The Photo Post “Formula” – I’ll break down how I tie everything together for a photo post, from the campaign, to the ad sets, to the ads, so you have a crystal clear picture of how to split test from start to finish.
The Link Ad “Formula” – is The Link Ad “Formula” – I’ll show you an easy way to organize your link ads from start to finish, so you can split test elements from the ad copy, to the image, to the headline…without getting confused. The Video Ad “Formula” – In this video, I talk about video ads, the an easy-to-remember formula you can use to split test them starting today..
The Link Ad “Formula” – I’ll show you an easy way to organize your link ads from start to finish, so you can split test elements from the ad copy, to the image, to the headline…without getting confused. The Video Ad “Formula” – In this video, I talk about video ads, the an easy-to-remember formula you can use to split test them starting today.
Results is Assessing.
Assessing Results
you’ve is So done on this work to learn split testing, now what?.
So you’ve done on this work to learn split testing, now what?
I’ll is tell you how to properly assess your results..
I’ll tell you how to properly assess your results.
You’ll is learn:.
You’ll learn:
The 72 Hour Rule – is The 72 Hour Rule – Do NOT break this rule…if you do, you risk making poor judgements on your campaigns..
The 72 Hour Rule – Do NOT break this rule…if you do, you risk making poor judgements on your campaigns.
The One Way is to Know if it’s Working – It all boils down to this when deciding whether or not your split test is a success….
The One Way to Know if it’s Working – It all boils down to this when deciding whether or not your split test is a success…
When is Working Backwards – looking at your split test results, you’ve got to start at the end and work your way backwards..
Working Backwards – When looking at your split test results, you’ve got to start at the end and work your way backwards.
the data is Otherwise, will be skewed…I’ll show you what I mean..
Otherwise, the data will be skewed…I’ll show you what I mean.