Video is Archive: is a powerful and increasingly important component of both editorial and content marketing strategies..
Archive: Video is a powerful and increasingly important component of both editorial and content marketing strategies.
video is Easily consumed and infinitely shareable, expertly executed can take your business or organization to another level..
Easily consumed and infinitely shareable, expertly executed video can take your business or organization to another level.
This course is examines the key components of creating videos that consumers love..
This course examines the key components of creating videos that consumers love.
Students is will also learn about landing page best practices, working with production companies and the fundamentals of creating successful content in-house.This course is for:creatives in both editorial and advertising positions looking to excel in the art of video storytellingjournalists looking to apply their skills in the field of branded contentmedia and publishers who are interested in starting up a branded content studioanyone who is interested in learning new skills that will propel him or her in brand marketingIn this course, you will:understand the ins and outs of native advertising and native video conception and productionlearn how native solutions can propel your businesshear how T Brand Studio approaches native videolearn clear approaches to developing native videounderstand how to generate a story that works for viewers and the brandPortfolio ProjectFor this course, you will be given step-by-step guidance on how to respond to a Request for Proposal (RFP)..
Students will also learn about landing page best practices, working with production companies and the fundamentals of creating successful content in-house.This course is for:creatives in both editorial and advertising positions looking to excel in the art of video storytellingjournalists looking to apply their skills in the field of branded contentmedia and publishers who are interested in starting up a branded content studioanyone who is interested in learning new skills that will propel him or her in brand marketingIn this course, you will:understand the ins and outs of native advertising and native video conception and productionlearn how native solutions can propel your businesshear how T Brand Studio approaches native videolearn clear approaches to developing native videounderstand how to generate a story that works for viewers and the brandPortfolio ProjectFor this course, you will be given step-by-step guidance on how to respond to a Request for Proposal (RFP).
the end, is In you will have a proposal for a native video that hopefully matches the brand's values and ethos, while addressing all the needs expressed in the RFP..
In the end, you will have a proposal for a native video that hopefully matches the brand's values and ethos, while addressing all the needs expressed in the RFP.
You is will be able to submit your final proposal to T Brand Studio.Course CurriculumWelcome to the CourseCourse Introduction (1:39)Meet Your Instructor (2:51)Special Offer: Industry Talk Free PassWhy Care About Video in Native Advertising?What Is T Brand Studio?.
You will be able to submit your final proposal to T Brand Studio.Course CurriculumWelcome to the CourseCourse Introduction (1:39)Meet Your Instructor (2:51)Special Offer: Industry Talk Free PassWhy Care About Video in Native Advertising?What Is T Brand Studio?
(0:43)T Brand Studio ProjectsWhy is Care About Video?.
(0:43)T Brand Studio ProjectsWhy Care About Video?
(2:33)To Understand Native Video, is You Must Understand Native Advertising (3:10)"WTF is Native Advertising?"Exercise: QuizReading | ResourcesThe T Brand Studio Approach to Native VideoAuthenticity (1:14)Storytelling (3:43)Visuals (1:42)Theme (1:59)Brand's Values and Ethos (2:31)Story Mining (2:48)Taking a Step Back (1:28)Exercise: QuizHow Native Video Plays a Role in T Brand PostsBasic Types of Native Videos (0:49)Experience of a Native Video — Brandless (3:11)Experience of a Native Video — Branded (3:03)Exercise: Quiz (2:27)Producing Native VideoDocu-Style — How We Do It (1:14)Working With a Client (3:20)The Pitch: Parts I, II, IIIPart I : What the Brand Wants (3:48)Part II: Finding the Story (0:57)Project Milestone 1 (1:04)RFP From Teef ShoesRFP Questionnaire — What to Look ForHow to Read an RFPWorking Across Teams (2:43)Project Milestone 2 (0:18)Part III: Sharing With a Client (2:48)Project Milestone 3 (0:21)The BriefTreatment and Casting (3:22)Treatment and Casting Brief GuidelinesTimeline (2:00)Project Milestone 4 (0:37)Best PracticesReviewing Best Approaches to Native Video (1:57)Measuring Success (1:23)Consistency (1:18)Journalistic Integrity (0:35)An Eye Toward Social (1:15)Project Milestone 5 (2:34)Wrap UpCourse Wrap Up (0:18)Course SurveyCertificate of Completion.
(2:33)To Understand Native Video, You Must Understand Native Advertising (3:10)"WTF is Native Advertising?"Exercise: QuizReading | ResourcesThe T Brand Studio Approach to Native VideoAuthenticity (1:14)Storytelling (3:43)Visuals (1:42)Theme (1:59)Brand's Values and Ethos (2:31)Story Mining (2:48)Taking a Step Back (1:28)Exercise: QuizHow Native Video Plays a Role in T Brand PostsBasic Types of Native Videos (0:49)Experience of a Native Video — Brandless (3:11)Experience of a Native Video — Branded (3:03)Exercise: Quiz (2:27)Producing Native VideoDocu-Style — How We Do It (1:14)Working With a Client (3:20)The Pitch: Parts I, II, IIIPart I : What the Brand Wants (3:48)Part II: Finding the Story (0:57)Project Milestone 1 (1:04)RFP From Teef ShoesRFP Questionnaire — What to Look ForHow to Read an RFPWorking Across Teams (2:43)Project Milestone 2 (0:18)Part III: Sharing With a Client (2:48)Project Milestone 3 (0:21)The BriefTreatment and Casting (3:22)Treatment and Casting Brief GuidelinesTimeline (2:00)Project Milestone 4 (0:37)Best PracticesReviewing Best Approaches to Native Video (1:57)Measuring Success (1:23)Consistency (1:18)Journalistic Integrity (0:35)An Eye Toward Social (1:15)Project Milestone 5 (2:34)Wrap UpCourse Wrap Up (0:18)Course SurveyCertificate of Completion