Question and Answer

What is I?

I is Archive: https://archive.is/wip/5mbsQ Right before launched my career as a freelance copywriter, I was handed what would become my secret weapon..

How does I Archive:?

Archive: https://archive.is/wip/5mbsQ Right before I launched my career as a freelance copywriter, I was handed what would become my secret weapon.

What is It?

It is was a 20-point copywriting outline, from none other than the great Clayton Makepeace.I knew it was important at the time..

How does It was?

It was a 20-point copywriting outline, from none other than the great Clayton Makepeace.I knew it was important at the time.

What is I?

I is But didn’t know how important.In fact, this one piece of paper would help me launch my direct response copywriting business, fast… Score me my first million-dollar marketing campaigns for clients… Earn me the coveted $10,000 check on stage at AWAI’s copywriting Bootcamp, just 12 months later… Allow me to instantly compete with the best copywriters, in the most competitive (and lucrative!) markets…And lay the groundwork for my entire career in direct response… Now including growing my own direct response publishing business!Here’s the thing: once you know how to create highly-effective sales messages for any media, you can write your own ticket!I knew GOOD long copy made millions — I just didn’t know how to write GOOD long copy, until I figured this out… If you don’t think long copy outsells short copy, you haven’t worked with any truly good long-copy copywriters.Because anyone who has actually run a bunch of tests on this topic will tell you this truism is as true today as it ever has been: “The more you tell, the more you sell.”IF your long copy is boring, confusing, or unclear… Or if it flat-out sucks, like mine did before that Makepeace outline…Of course people won’t respond!But if you’re speaking to buyers and qualified prospects about things that are interesting and personally-relevant? They’ll stick around through thousands of words of sales copy!Some of my most profitable ads have been more than 10,000-words long!When you have a tough sale to make, you NEED that much copy..

How does I didn’t know?

But I didn’t know how important.In fact, this one piece of paper would help me launch my direct response copywriting business, fast… Score me my first million-dollar marketing campaigns for clients… Earn me the coveted $10,000 check on stage at AWAI’s copywriting Bootcamp, just 12 months later… Allow me to instantly compete with the best copywriters, in the most competitive (and lucrative!) markets…And lay the groundwork for my entire career in direct response… Now including growing my own direct response publishing business!Here’s the thing: once you know how to create highly-effective sales messages for any media, you can write your own ticket!I knew GOOD long copy made millions — I just didn’t know how to write GOOD long copy, until I figured this out… If you don’t think long copy outsells short copy, you haven’t worked with any truly good long-copy copywriters.Because anyone who has actually run a bunch of tests on this topic will tell you this truism is as true today as it ever has been: “The more you tell, the more you sell.”IF your long copy is boring, confusing, or unclear… Or if it flat-out sucks, like mine did before that Makepeace outline…Of course people won’t respond!But if you’re speaking to buyers and qualified prospects about things that are interesting and personally-relevant? They’ll stick around through thousands of words of sales copy!Some of my most profitable ads have been more than 10,000-words long!When you have a tough sale to make, you NEED that much copy.

What is it’s?

it’s is BUT not just about length..

How does it’s not just about?

BUT it’s not just about length.

What is It’s?

It’s is about how you use all that copy to structure an effective sales argument that carries your prospect from the conversation already going on in their head to taking action on your offer.When you hear about copy that makes millions or even tens of millions of dollars or more… And you look at it and you think, “That’s a long sales letter, how could I write all that in a way people would actually read?!”The secret is, most often, that the A-list copywriter behind it knows the deep structure of selling messages that work — in any media.In fact, when you know the structure of effective copy, it becomes easy!Long copy or short copy..

How does It’s use all that copy?

It’s about how you use all that copy to structure an effective sales argument that carries your prospect from the conversation already going on in their head to taking action on your offer.When you hear about copy that makes millions or even tens of millions of dollars or more… And you look at it and you think, “That’s a long sales letter, how could I write all that in a way people would actually read?!”The secret is, most often, that the A-list copywriter behind it knows the deep structure of selling messages that work — in any media.In fact, when you know the structure of effective copy, it becomes easy!Long copy or short copy.

What is you?

you is Once understand what’s taking place under the surface, you can craft effective selling messages with ease.It doesn’t matter if you’re writing for the internet, or offline..

How does you understand?

Once you understand what’s taking place under the surface, you can craft effective selling messages with ease.It doesn’t matter if you’re writing for the internet, or offline.

What is It?

It is doesn’t matter if you’re putting it in video form, audio, or print..

How does It doesn’t matter?

It doesn’t matter if you’re putting it in video form, audio, or print.

What is you?

you is Heck, can use the exact same principles to structure speeches and webinars to sell — I do!You simply follow the deep structure… Fit your message and offer to that… And you’re off to the races.Once I understood this, it became my secret weapon…One of my biggest secrets to success in direct marketing has been being able to turn an idea into a full marketing campaign quickly, and get it into the market to test it.When you can do more projects, more campaigns, more tests, and more copy…You’re almost guaranteed to outsell and outpace your competitors.“Money loves speed,” after all.And the faster you can write copy, the more income you stand to make — if for no other reason than the sheer volume of work you’re putting into the marketplace.Then, when you add in royalties from doing more campaigns…Then, when you add in increased performance from testing more ideas and getting a better understanding of what works…You’ll quickly see how writing copy faster — as long as you follow the proven structure of effective sales messages used by only the world’s best direct response pros — will get you bigger success, faster.Let me give you the benefit of my experience!The Makepeace outline, which I’ve later shared (with Clayton’s blessing), formed a great starting point..

How does you can use?

Heck, you can use the exact same principles to structure speeches and webinars to sell — I do!You simply follow the deep structure… Fit your message and offer to that… And you’re off to the races.Once I understood this, it became my secret weapon…One of my biggest secrets to success in direct marketing has been being able to turn an idea into a full marketing campaign quickly, and get it into the market to test it.When you can do more projects, more campaigns, more tests, and more copy…You’re almost guaranteed to outsell and outpace your competitors.“Money loves speed,” after all.And the faster you can write copy, the more income you stand to make — if for no other reason than the sheer volume of work you’re putting into the marketplace.Then, when you add in royalties from doing more campaigns…Then, when you add in increased performance from testing more ideas and getting a better understanding of what works…You’ll quickly see how writing copy faster — as long as you follow the proven structure of effective sales messages used by only the world’s best direct response pros — will get you bigger success, faster.Let me give you the benefit of my experience!The Makepeace outline, which I’ve later shared (with Clayton’s blessing), formed a great starting point.

What is it?

it is But required a ton of interpretation..

How does it required?

But it required a ton of interpretation.

What is It?

It is required a pile of additional layers of understanding piled on top.Plus, it works in many cases, but there are other outlines and copy structures that have worked just as well for me, and other copywriters and marketers like me..

How does It required?

It required a pile of additional layers of understanding piled on top.Plus, it works in many cases, but there are other outlines and copy structures that have worked just as well for me, and other copywriters and marketers like me.

What is elements?

elements is Not only that, there are critical like nailing down your big idea that aren’t covered in the 20 points.And so ever since that day in 2009 where I first got my grubby little paws on Clayton’s outline, I’ve consistently looked for similar shortcuts I could use..

How does elements are?

Not only that, there are critical elements like nailing down your big idea that aren’t covered in the 20 points.And so ever since that day in 2009 where I first got my grubby little paws on Clayton’s outline, I’ve consistently looked for similar shortcuts I could use.

What is ways?

ways is And, for to fill in the details that went above and beyond what was captured on that one piece of paper.I took notes..

How does ways fill?

And, for ways to fill in the details that went above and beyond what was captured on that one piece of paper.I took notes.

What is I?

I is learned from others..

How does I learned?

I learned from others.

What is I?

I is looked for where other pros overlapped with Clayton’s outline, and where their advice was unique.And, I relentlessly tested every concept, principle, strategy, technique, and tactic I could find, in my own work creating highly-effective copy for clients.In doing so, I discovered ways to both write better copy, AND to write faster!The result is High-Velocity Copywriting!This is the first and only program of its kind, breaking down what I’ve identified as the ONLY three categories of big ideas that generate massive sales in the most competitive markets.And then, based on which idea you start with, how to structure the subsequent sales logic to support that big idea, and transition toward making the sale.And then finally, how to present your offer in the most compelling, convincing way, to get prospects to take you up on it.This is how you grab your ideal prospect’s attention, build their interest and desire, and get them to take urgent action and give you money.And importantly — this training installs the depth of thinking behind how to structure these messages in a way that lets you write more powerful, profitable copy, faster.Plus, I threw in an entire extra lesson covering productivity secrets to help you generate more breakthrough copy and selling messages, in less time.Whether you write copy for yourself or for clients, whether you actually sit down and bang out all the words, or create the structure for copy cubs or for presentations… This training will be a godsend.And it’s all included in the High-Velocity Copywriting training..

How does I looked?

I looked for where other pros overlapped with Clayton’s outline, and where their advice was unique.And, I relentlessly tested every concept, principle, strategy, technique, and tactic I could find, in my own work creating highly-effective copy for clients.In doing so, I discovered ways to both write better copy, AND to write faster!The result is High-Velocity Copywriting!This is the first and only program of its kind, breaking down what I’ve identified as the ONLY three categories of big ideas that generate massive sales in the most competitive markets.And then, based on which idea you start with, how to structure the subsequent sales logic to support that big idea, and transition toward making the sale.And then finally, how to present your offer in the most compelling, convincing way, to get prospects to take you up on it.This is how you grab your ideal prospect’s attention, build their interest and desire, and get them to take urgent action and give you money.And importantly — this training installs the depth of thinking behind how to structure these messages in a way that lets you write more powerful, profitable copy, faster.Plus, I threw in an entire extra lesson covering productivity secrets to help you generate more breakthrough copy and selling messages, in less time.Whether you write copy for yourself or for clients, whether you actually sit down and bang out all the words, or create the structure for copy cubs or for presentations… This training will be a godsend.And it’s all included in the High-Velocity Copywriting training.

What is it’s?

it’s is And all available to you for instant streaming access.Let me walk you through exact templates for writing high-powered big idea copy…After I created the High-Velocity Copywriting program, I realized I did you a disservice..

How does it’s streaming access.Let?

And it’s all available to you for instant streaming access.Let me walk you through exact templates for writing high-powered big idea copy…After I created the High-Velocity Copywriting program, I realized I did you a disservice.

What is I?

I is While walked through the only three big idea types that consistently create big winners… And I walked through the structure of highly-effective sales copy…I didn’t connect the dots.What was missing?.

How does I walked?

While I walked through the only three big idea types that consistently create big winners… And I walked through the structure of highly-effective sales copy…I didn’t connect the dots.What was missing?

What is the prospect’s mental state and stage of awareness…?

the prospect’s mental state and stage of awareness… is Starting at the very beginning, with And walking through what the copy needs to do to carry the prospect from wherever they’re entering the conversation… All the way to the sale.High-Velocity Copywriting Templates is your step-by-step blueprint…This program is not long..

How does the prospect’s mental state and stage of awareness… Starting?

Starting at the very beginning, with the prospect’s mental state and stage of awareness… And walking through what the copy needs to do to carry the prospect from wherever they’re entering the conversation… All the way to the sale.High-Velocity Copywriting Templates is your step-by-step blueprint…This program is not long.

What is a hair over two hours,?

a hair over two hours, is At it does only what it needs to do, and nothing more.It takes the foundational principles, strategies, techniques, and tactics of High-Velocity Copywriting, and shows you specifically how to turn that into a finished piece of sales copy..

How does a hair over two hours, does only?

At a hair over two hours, it does only what it needs to do, and nothing more.It takes the foundational principles, strategies, techniques, and tactics of High-Velocity Copywriting, and shows you specifically how to turn that into a finished piece of sales copy.

What is effective sales narratives and copy outlines.If?

effective sales narratives and copy outlines.If is Based on proven- you’re writing a piece of copy to help your prospects solve an urgent problem… To introduce them to a 10X opportunity… Or to make an imminent prediction with specific recommendations on how to respond to it…You’ll have the specific templates you need to write that copy in the best, most compelling, most profitable way possible.Plus, you get the specific walkthrough so you know exactly how to use that template and turn it into a finished piece of copy… Including the intricacies and exceptions to consider with each big idea type.Important: Go through High-Velocity Copywriting first!This training is meant to supplement High-Velocity Copywriting: Speed secrets and shortcuts to write better copy, faster..

How does effective sales narratives and copy outlines.If Based?

Based on proven-effective sales narratives and copy outlines.If you’re writing a piece of copy to help your prospects solve an urgent problem… To introduce them to a 10X opportunity… Or to make an imminent prediction with specific recommendations on how to respond to it…You’ll have the specific templates you need to write that copy in the best, most compelling, most profitable way possible.Plus, you get the specific walkthrough so you know exactly how to use that template and turn it into a finished piece of copy… Including the intricacies and exceptions to consider with each big idea type.Important: Go through High-Velocity Copywriting first!This training is meant to supplement High-Velocity Copywriting: Speed secrets and shortcuts to write better copy, faster.

What is You?

You is could certainly go through just the templates training and get a ton of value..

How does You could certainly go through just?

You could certainly go through just the templates training and get a ton of value.

What is you’ll?

you’ll is And yet, have a deeper understanding and be able to create much better results if you’ve taken these two trainings in order.BONUS: The Copy Outline that Made My Copywriting Career...In addition to all of my own High-Velocity Copywriting templates, I did a bonus live webinar..

How does you’ll have?

And yet, you’ll have a deeper understanding and be able to create much better results if you’ve taken these two trainings in order.BONUS: The Copy Outline that Made My Copywriting Career...In addition to all of my own High-Velocity Copywriting templates, I did a bonus live webinar.

What is I?

I is walked through the "Pretty Darned Good Copy Outline" I got from Clayton Makepeace... Which I credit for launching my freelance direct response copywriting career.This is the outline I used when writing my first million-dollar controls..

How does I walked?

I walked through the "Pretty Darned Good Copy Outline" I got from Clayton Makepeace... Which I credit for launching my freelance direct response copywriting career.This is the outline I used when writing my first million-dollar controls.

What is I?

I is (And know of at least one other top copywriter who got his start with this exact outline, too.)In the webinar, I walked through the outline and shared my insights and perspectives from more than eight years of applying it on all levels: principle-based, strategic, technique-driven, and tactical…The webinar recording plus my notes on the Makepeace outline are now available as a BONUS to the High-Velocity Copywriting program, accessible in the course contents below...Course CurriculumIntroductionVideo Lesson (21:39)Download: Mind MapProductivity StrategiesVideo Lesson (43:40)Download: Mind MapFinding Your MessageVideo Lesson (59:06)Download: Mind MapStructuring Your PresentationVideo Lesson (12:03)Download: Mind MapGrabbing AttentionVideo Lesson (29:56)Download: Mind MapBuilding Interest & DesireVideo Lesson (27:49)Download: Mind MapStimulating ActionVideo Lesson (40:34)Download: Mind MapCopy ElementsVideo Lesson (28:41)Download: Mind MapOrder FormsVideo Lesson (6:22)Download: Mind MapEmail CopyVideo Lesson (18:42)Download: Mind MapLead Generation CopyVideo Lesson (7:07)Download: Mind MapA Quick RequestA Quick RequestWrap-UpVideo Lesson (10:51)Download: Mind MapBONUS HVC Templates: IntroductionVideo Lesson (5:27)Download: Mind MapBONUS HVC Templates: The UPSEEN Test for Big IdeasVideo Lesson (12:12)Download: Mind MapBONUS HVC Templates: Urgent Problem Template WalkthroughVideo Lesson (40:31)Download: Urgent Problem TemplateBONUS HVC Templates: 10X Opportunity Template WalkthroughVideo Lesson (27:29)Download: 10X Opportunity TemplateBONUS HVC Templates: Imminent Prediction Template WalkthroughVideo Lesson (38:01)Download: Imminent Prediction TemplateBONUS HVC Templates: Wrap-UpVideo Lesson (3:12)Download: Mind MapBONUS: The Copy Outline that Launched My Copywriting CareerWebinar Recording (1:13:32)Download: Mind MapBONUS: Reframing the Problem and SolutionVideo Lesson (14:44)..

How does I know?

(And I know of at least one other top copywriter who got his start with this exact outline, too.)In the webinar, I walked through the outline and shared my insights and perspectives from more than eight years of applying it on all levels: principle-based, strategic, technique-driven, and tactical…The webinar recording plus my notes on the Makepeace outline are now available as a BONUS to the High-Velocity Copywriting program, accessible in the course contents below...Course CurriculumIntroductionVideo Lesson (21:39)Download: Mind MapProductivity StrategiesVideo Lesson (43:40)Download: Mind MapFinding Your MessageVideo Lesson (59:06)Download: Mind MapStructuring Your PresentationVideo Lesson (12:03)Download: Mind MapGrabbing AttentionVideo Lesson (29:56)Download: Mind MapBuilding Interest & DesireVideo Lesson (27:49)Download: Mind MapStimulating ActionVideo Lesson (40:34)Download: Mind MapCopy ElementsVideo Lesson (28:41)Download: Mind MapOrder FormsVideo Lesson (6:22)Download: Mind MapEmail CopyVideo Lesson (18:42)Download: Mind MapLead Generation CopyVideo Lesson (7:07)Download: Mind MapA Quick RequestA Quick RequestWrap-UpVideo Lesson (10:51)Download: Mind MapBONUS HVC Templates: IntroductionVideo Lesson (5:27)Download: Mind MapBONUS HVC Templates: The UPSEEN Test for Big IdeasVideo Lesson (12:12)Download: Mind MapBONUS HVC Templates: Urgent Problem Template WalkthroughVideo Lesson (40:31)Download: Urgent Problem TemplateBONUS HVC Templates: 10X Opportunity Template WalkthroughVideo Lesson (27:29)Download: 10X Opportunity TemplateBONUS HVC Templates: Imminent Prediction Template WalkthroughVideo Lesson (38:01)Download: Imminent Prediction TemplateBONUS HVC Templates: Wrap-UpVideo Lesson (3:12)Download: Mind MapBONUS: The Copy Outline that Launched My Copywriting CareerWebinar Recording (1:13:32)Download: Mind MapBONUS: Reframing the Problem and SolutionVideo Lesson (14:44).