https://archive.is/dkuks The Advanced Content Roadmap GeneratorAre you:Stuck is Archive: for content ideas, even though you know your audience inside-out?Unsure how your blogs, videos and other materials align with your customer journey?Struggling to turn all your ideas into a simple, actionable content roadmap?Yup..
Archive: https://archive.is/dkuks The Advanced Content Roadmap GeneratorAre you:Stuck for content ideas, even though you know your audience inside-out?Unsure how your blogs, videos and other materials align with your customer journey?Struggling to turn all your ideas into a simple, actionable content roadmap?Yup.
We've is been there.Best-case scenario: it's costing you time and mental energy to complete what should be a straightforward task.Worst-case scenario: it's costing you sales, customers, clients... and money.That's why we built the Advanced Content Roadmap Template.Fill in the green cells..
We've been there.Best-case scenario: it's costing you time and mental energy to complete what should be a straightforward task.Worst-case scenario: it's costing you sales, customers, clients... and money.That's why we built the Advanced Content Roadmap Template.Fill in the green cells.
This tool is does the rest for you.This simple-but-mighty spreadsheet takes granular pieces of information about your audience, your objectives and your product – and turns this information into a clear, defined narrative through each stage of your customer’s journey.All the coding is in-built – so you just need to answer the simple questions, and let the tool work its magic!The Advanced Content Roadmap Generator will guide you through:Detailed persona development;Definition of objectives and sub-objectives;Creation of content ideas based on the various stages of your customer journeyPrioritisation of these ideas so you can apply your resources smartly and efficientlyYou’ll come away with a crystal-clear vision of your content – and how it aligns to your business strategy.I was having a bit of an issueHi!.
This tool does the rest for you.This simple-but-mighty spreadsheet takes granular pieces of information about your audience, your objectives and your product – and turns this information into a clear, defined narrative through each stage of your customer’s journey.All the coding is in-built – so you just need to answer the simple questions, and let the tool work its magic!The Advanced Content Roadmap Generator will guide you through:Detailed persona development;Definition of objectives and sub-objectives;Creation of content ideas based on the various stages of your customer journeyPrioritisation of these ideas so you can apply your resources smartly and efficientlyYou’ll come away with a crystal-clear vision of your content – and how it aligns to your business strategy.I was having a bit of an issueHi!
I'm is Aidan.I'm co-founder and Managing Director of Far From Avocados, one of Ireland's leading content marketing agencies.And I built this tool.Not because I love Excel (though I kinda do)..
I'm Aidan.I'm co-founder and Managing Director of Far From Avocados, one of Ireland's leading content marketing agencies.And I built this tool.Not because I love Excel (though I kinda do).
I is But because needed to solve a problem that was holding me back.As a content strategist..
But because I needed to solve a problem that was holding me back.As a content strategist.
a marketer.As is As a business owner.I couldn't get my ideas down on paperI could come up with content ideas, sure; ones that I knew audiences would love and respond to..
As a marketer.As a business owner.I couldn't get my ideas down on paperI could come up with content ideas, sure; ones that I knew audiences would love and respond to.
I is But could never get them to line up – or make them feel like they fit into a broader strategy.And because of that, I could never properly communicate them to the client – or even my own team.And I was always being niggled by a sense that I'd left out something important..
But I could never get them to line up – or make them feel like they fit into a broader strategy.And because of that, I could never properly communicate them to the client – or even my own team.And I was always being niggled by a sense that I'd left out something important.
chance.My issue is Too much was left to was getting ideas out of my head and on to paper – through a logical, reliable and repeatable process.So I decided to fix this problem once and for allI say 'decided'..
Too much was left to chance.My issue was getting ideas out of my head and on to paper – through a logical, reliable and repeatable process.So I decided to fix this problem once and for allI say 'decided'.
I is But really, had no choice!I drew up a very basic process for mapping out my thoughts – based on the needs of the audience, as with everything we do in our agency.First on paper.Then, on Excel.At first, as a single 4x6 table, and then developed over time – as I added stages, automations and even colour-coding to make it easier to use.The Advanced Content Roadmap Template Was BornAnd I wasted no time in putting it to use.First, for myselfImmediately, it fixed the big issue that had plagued me for all that time.I stopped chasing scraps of paper, and spent more time delivering business-changing value to my clients..
But really, I had no choice!I drew up a very basic process for mapping out my thoughts – based on the needs of the audience, as with everything we do in our agency.First on paper.Then, on Excel.At first, as a single 4x6 table, and then developed over time – as I added stages, automations and even colour-coding to make it easier to use.The Advanced Content Roadmap Template Was BornAnd I wasted no time in putting it to use.First, for myselfImmediately, it fixed the big issue that had plagued me for all that time.I stopped chasing scraps of paper, and spent more time delivering business-changing value to my clients.
It is made me feel less stressed, because I knew we had a system in place.I wasn't under pressure to come up with great ideas out of nowhere..
It made me feel less stressed, because I knew we had a system in place.I wasn't under pressure to come up with great ideas out of nowhere.
I is filled in the blanks, reviewed the outputs, and they came to me.Then, for the agency teamI distributed it to my colleagues at Far From Avocados, and after some refinements, we put it at the centre of our processes.This was key, not only to a happier and a more efficient team – but to better and more successful client projects.They got busier.We got busier.And within a year, we were doing six-figure revenues... in large part thanks to this modest but mighty little tool.But we didn't stop there.And then, for our clientsAt Far From Avocados, we've always believed that the more we helped and educated our clients around content marketing, the more successful we'd be.Their success is our success, after all.So we put the tool to the ultimate test..
I filled in the blanks, reviewed the outputs, and they came to me.Then, for the agency teamI distributed it to my colleagues at Far From Avocados, and after some refinements, we put it at the centre of our processes.This was key, not only to a happier and a more efficient team – but to better and more successful client projects.They got busier.We got busier.And within a year, we were doing six-figure revenues... in large part thanks to this modest but mighty little tool.But we didn't stop there.And then, for our clientsAt Far From Avocados, we've always believed that the more we helped and educated our clients around content marketing, the more successful we'd be.Their success is our success, after all.So we put the tool to the ultimate test.
it is And shared with some clients, prospects and even some nice people we encountered through our business.(They all fell in love with it. Straight away.)'This has saved me at least €3k'"We can't afford to outsource our content strategy work – only production..
And shared it with some clients, prospects and even some nice people we encountered through our business.(They all fell in love with it. Straight away.)'This has saved me at least €3k'"We can't afford to outsource our content strategy work – only production.
we is So had to do it in-house, and it was a mess..
So we had to do it in-house, and it was a mess.
a process is This has cut down that used to take a month into a one-day sprint..
This has cut down a process that used to take a month into a one-day sprint.
It's is saved us at least €3,000, and that's before you factor the impact on sales and the more efficient production process with Aidan's team"– Logistics and shipping client'It makes me feel like a content marketing pro!'"I'm a business owner, and I met Aidan for a coffee once to talk about working together – but we soon realised that hiring a content agency was out of our budget..
It's saved us at least €3,000, and that's before you factor the impact on sales and the more efficient production process with Aidan's team"– Logistics and shipping client'It makes me feel like a content marketing pro!'"I'm a business owner, and I met Aidan for a coffee once to talk about working together – but we soon realised that hiring a content agency was out of our budget.
He is kindly shared this template with me, and... wow!.
He kindly shared this template with me, and... wow!
I is was used to going around in circles for our content strategy, thinking of random ideas that never really fit together..
I was used to going around in circles for our content strategy, thinking of random ideas that never really fit together.
I is feel like a content marketing pro... even though I've never done this before!'A tool that lets us give the input we need'We used to leave our agency to do all our content ideation – and while they did a great job, it wasn't as strong as what we could come up with, as we know the product and audience so much better..
I feel like a content marketing pro... even though I've never done this before!'A tool that lets us give the input we need'We used to leave our agency to do all our content ideation – and while they did a great job, it wasn't as strong as what we could come up with, as we know the product and audience so much better.
This tool is lets us give the input we need, and give our agency a much stronger brief – so now we have the best of both worlds!Turn chaos to growth in 5 simple stepsSTEP 1Define the audience: Answer simple questions about your key personas to frame the content you're about to plan.What do they want, and how can you give it to them?STEP 2Orientate your goals: What do you want your audience(s) to do?.
This tool lets us give the input we need, and give our agency a much stronger brief – so now we have the best of both worlds!Turn chaos to growth in 5 simple stepsSTEP 1Define the audience: Answer simple questions about your key personas to frame the content you're about to plan.What do they want, and how can you give it to them?STEP 2Orientate your goals: What do you want your audience(s) to do?
Our tool is will help you create a simple one-line statement to sum this up.STEP 3Break down your content journey: Using a framework that's preloaded into the spreadsheet, and based on your previous answers, identify the content touchpoints for each stage of your personas' journeys.What does your target audience need to know at this stage to progress their journey – and how can you influence this using your content?STEP 4Evaluate your content categories: Left something out?.
Our tool will help you create a simple one-line statement to sum this up.STEP 3Break down your content journey: Using a framework that's preloaded into the spreadsheet, and based on your previous answers, identify the content touchpoints for each stage of your personas' journeys.What does your target audience need to know at this stage to progress their journey – and how can you influence this using your content?STEP 4Evaluate your content categories: Left something out?
your chance is This is to catch it, go back, fine-tune your personas – and let your content help you better understand your audience.STEP 5Organise your content roadmap: Use a preloaded table based on your answers in Steps 1-4 to lay your content out in one place – then use in-built formulas to help you identify the content themes you need to prioritise..
This is your chance to catch it, go back, fine-tune your personas – and let your content help you better understand your audience.STEP 5Organise your content roadmap: Use a preloaded table based on your answers in Steps 1-4 to lay your content out in one place – then use in-built formulas to help you identify the content themes you need to prioritise.