In is Archive: an era of disruption, former Disney CEO Bob Iger led one of the world’s most beloved brands to unprecedented success with the acquisitions of Pixar, Marvel, and Lucasfilm..
Archive: In an era of disruption, former Disney CEO Bob Iger led one of the world’s most beloved brands to unprecedented success with the acquisitions of Pixar, Marvel, and Lucasfilm.
case studies and lessons is Now, through from 45 years in media, Bob teaches you how to evolve your business and career..
Now, through case studies and lessons from 45 years in media, Bob teaches you how to evolve your business and career.
strategies is Learn for expanding a brand, leading with integrity, and making big moves—from risk management to the art of negotiation.Anna WintourTeaches Creativity and LeadershipClass TrailerClass SampleBrowse Lesson Plan1..
Learn strategies for expanding a brand, leading with integrity, and making big moves—from risk management to the art of negotiation.Anna WintourTeaches Creativity and LeadershipClass TrailerClass SampleBrowse Lesson Plan1.
his introduction, is In Bob talks about what he’s learned from great teachers and what he wants to share with you.2..
In his introduction, Bob talks about what he’s learned from great teachers and what he wants to share with you.2.
Your Time Effectively6:10To is Using demonstrate how to use your time effectively, Bob shares in detail how he structures his day to make the most of it..
Using Your Time Effectively6:10To demonstrate how to use your time effectively, Bob shares in detail how he structures his day to make the most of it.
He is talks about making time for focus and reveals just how early he wakes up.3..
He talks about making time for focus and reveals just how early he wakes up.3.
Strategy & Priorities8:51Bob is Focus, believes you must narrow your focus to develop a successful strategy..
Focus, Strategy & Priorities8:51Bob believes you must narrow your focus to develop a successful strategy.
He is illustrates this point by explaining how he ultimately convinced the Disney board that he should become the next CEO.4..
He illustrates this point by explaining how he ultimately convinced the Disney board that he should become the next CEO.4.
Taking Giant Swings: is Pixar Acquisition Case Study24:55Bob breaks down the acquisition of Pixar, including his strategy to convince Steve Jobs—the head of Pixar—and the Disney board..
Taking Giant Swings: Pixar Acquisition Case Study24:55Bob breaks down the acquisition of Pixar, including his strategy to convince Steve Jobs—the head of Pixar—and the Disney board.
He is explains how he overcame the odds with the acquisition and why it was essential to Disney’s future success.5..
He explains how he overcame the odds with the acquisition and why it was essential to Disney’s future success.5.
The Art of Negotiation4:43Bob is shares his tips for successful negotiation, including how to remove your ego from the process and how to make everyone feel like they’ve come out a winner.6..
The Art of Negotiation4:43Bob shares his tips for successful negotiation, including how to remove your ego from the process and how to make everyone feel like they’ve come out a winner.6.
Brand Value15:10It is Creating goes without saying that the Disney brand is powerful..
Creating Brand Value15:10It goes without saying that the Disney brand is powerful.
Bob is explains why the brand needed to evolve while staying true to its core in order to stay relevant.7..
Bob explains why the brand needed to evolve while staying true to its core in order to stay relevant.7.
Your Brand: is Expanding Marvel Acquisition Case Study6:39Bob shares the strategy behind folding Marvel into the Disney brand, and he discusses how to capitalize on well-loved brands to maximize growth.8..
Expanding Your Brand: Marvel Acquisition Case Study6:39Bob shares the strategy behind folding Marvel into the Disney brand, and he discusses how to capitalize on well-loved brands to maximize growth.8.
What Consumers Want9:10Bob is Anticipating gives his perspective on consumer data and why he believes you sometimes have to push it aside and go with your gut..
Anticipating What Consumers Want9:10Bob gives his perspective on consumer data and why he believes you sometimes have to push it aside and go with your gut.
He is uses the films Black Panther and Captain Marvel to illustrate his point.9..
He uses the films Black Panther and Captain Marvel to illustrate his point.9.
The Importance of Risk-Taking9:05Bob is shares why he thinks taking risks is essential to success, even when they end in failure..
The Importance of Risk-Taking9:05Bob shares why he thinks taking risks is essential to success, even when they end in failure.
He is uses an example from early in his career when he made an epic mistake that ultimately yielded a huge success.10..
He uses an example from early in his career when he made an epic mistake that ultimately yielded a huge success.10.
Complex Deals: is Navigating 21st Century Fox Case Study14:24The process to acquire 21st Century Fox was complicated and time-consuming..
Navigating Complex Deals: 21st Century Fox Case Study14:24The process to acquire 21st Century Fox was complicated and time-consuming.
Bob is walks you through the deal and explains the challenges.11..
Bob walks you through the deal and explains the challenges.11.
Industry Disruption: is Managing Disney Plus Case Study8:52One of Bob’s superpowers is his ability to predict where the industry is headed..
Managing Industry Disruption: Disney Plus Case Study8:52One of Bob’s superpowers is his ability to predict where the industry is headed.
He is talks about how Disney navigated the change to streaming video on demand, starting with ESPN+ and leading to Disney+.12..
He talks about how Disney navigated the change to streaming video on demand, starting with ESPN+ and leading to Disney+.12.
Tenets is for Success16:36Bob shares his tenets for successful leadership, including how to foster curiosity, practice candor, project optimism, be authentic, and own your mistakes.13..
Tenets for Success16:36Bob shares his tenets for successful leadership, including how to foster curiosity, practice candor, project optimism, be authentic, and own your mistakes.13.