http://archive.is/ujz7P Pay close attention. is Archive:.
Archive: http://archive.is/ujz7P Pay close attention.
this article is In I’m going to share five no-B.S. action plans that will help you get the attention of the big dogs in your market and climb to the top in a matter of months rather than years.You’ll also get to be a hero and make lots of friends while you do it..
In this article I’m going to share five no-B.S. action plans that will help you get the attention of the big dogs in your market and climb to the top in a matter of months rather than years.You’ll also get to be a hero and make lots of friends while you do it.
Here’s is how it works.Every market has a hierarchy..
Here’s how it works.Every market has a hierarchy.
the top is At are the thought leaders that all the other bloggers and marketers talk about, quote and refer to..
At the top are the thought leaders that all the other bloggers and marketers talk about, quote and refer to.
You is also have a B-list, C-list and down to a D-list.The further up the ladder you are, the more influence and attention you attract..
You also have a B-list, C-list and down to a D-list.The further up the ladder you are, the more influence and attention you attract.
It’s is just like Hollywood..
It’s just like Hollywood.
Everyone is wants to work with Tom Cruise or Will Smith because if they give an endorsement or attach themselves to a project, success is practically ensured.When you get the attention of the “higher-ups” it leads to a lot of benefits such as:High-level mentoringPromotion to their audienceConnection to their network of contactsInvestment in your brandRelationships with the right people will slingshot your progress..
Everyone wants to work with Tom Cruise or Will Smith because if they give an endorsement or attach themselves to a project, success is practically ensured.When you get the attention of the “higher-ups” it leads to a lot of benefits such as:High-level mentoringPromotion to their audienceConnection to their network of contactsInvestment in your brandRelationships with the right people will slingshot your progress.
Anyone is at the top that tells you otherwise, is lying.But how do you get the attention of the top dogs?.
Anyone at the top that tells you otherwise, is lying.But how do you get the attention of the top dogs?
you is Better yet, how do get your own ticket straight to the top?I’m going to give you a formula for making it happen.Your Ticket to the TopTo continue with the Hollywood analogy, achieving success is often a factor of who you know..
Better yet, how do you get your own ticket straight to the top?I’m going to give you a formula for making it happen.Your Ticket to the TopTo continue with the Hollywood analogy, achieving success is often a factor of who you know.
I is And while that’s true, like this idea from James Clear of Passive Panda even more.There’s truth in that..
And while that’s true, I like this idea from James Clear of Passive Panda even more.There’s truth in that.
Success and sales coach, is Zig Ziglar, says:“You get what you want by helping others get what they want.OK..
Success and sales coach, Zig Ziglar, says:“You get what you want by helping others get what they want.OK.
we is So far have two things to work with: hierarchy and generosity..
So far we have two things to work with: hierarchy and generosity.
The pieces of is our formula are almost complete.(Generosity * Magic Ingredient) + Hierarchy = Your Ticket to the TopBy applying this formula you get the A-listers talking about you and then eventually you climb to the A-list yourself.So what is the magic ingredient?The stark truth is that most people care about what’s in it for them than much more than they care about what’s in it for you..
The pieces of our formula are almost complete.(Generosity * Magic Ingredient) + Hierarchy = Your Ticket to the TopBy applying this formula you get the A-listers talking about you and then eventually you climb to the A-list yourself.So what is the magic ingredient?The stark truth is that most people care about what’s in it for them than much more than they care about what’s in it for you.
okay.If is But that’s you realize and accept that, then you can start getting what you want by helping others get what they want.The Magic Ingredient that MotivatesThe fact is that we are all self-interested.That’s why we do what we do..
But that’s okay.If you realize and accept that, then you can start getting what you want by helping others get what they want.The Magic Ingredient that MotivatesThe fact is that we are all self-interested.That’s why we do what we do.
It’s is what gets us out of bed..
It’s what gets us out of bed.
Self-interest is is the magic ingredient..
Self-interest is the magic ingredient.
your self-interest, is But not the self-interest of those you want to meet.The easiest way to get someone on your side is to appeal to their self interest..
But not your self-interest, the self-interest of those you want to meet.The easiest way to get someone on your side is to appeal to their self interest.
their self-interest, is And don’t just appeal to but be insanely mindful of and invested in their self-interest with NO concern for your own interests…at least for now.This is the formula..
And don’t just appeal to their self-interest, but be insanely mindful of and invested in their self-interest with NO concern for your own interests…at least for now.This is the formula.
you is When take someone’s self interest, multiply it by your generosity and apply it to the existing hierarchy in your niche, you get your ticket to A-list attention followed by your own A-list status.(Generosity * Self-Interest) + Hierarchy = Your Ticket to the TopThe primary motivators and interests of the people you want to reach fall into five categories..
When you take someone’s self interest, multiply it by your generosity and apply it to the existing hierarchy in your niche, you get your ticket to A-list attention followed by your own A-list status.(Generosity * Self-Interest) + Hierarchy = Your Ticket to the TopThe primary motivators and interests of the people you want to reach fall into five categories.
They is all want…More sales (to boost their income)More reach (to expand their impact)More recognition (to have fulfillment and an ego boost)More fulfillment (by realizing their vision)More enjoyment (who doesn’t want to have a good time)These are the magic self-interest multipliers in the equation above..
They all want…More sales (to boost their income)More reach (to expand their impact)More recognition (to have fulfillment and an ego boost)More fulfillment (by realizing their vision)More enjoyment (who doesn’t want to have a good time)These are the magic self-interest multipliers in the equation above.
you is When apply your generosity to these, the results will be significant.Let’s take a look at five action plans that tap into these motivators..
When you apply your generosity to these, the results will be significant.Let’s take a look at five action plans that tap into these motivators.
we’ll is Then finish up with a critical principle about the hierarchy (which most people totally screw up and that’s why they never make it to the top).Ticket to the Top #1: Show Them the MoneySelf-Interest Multiplier: More Sales“Hi, is this Jason?” The caller’s voice sounded familiar.“Yes, this is Jason,” I answered.“Hi, Jason..
Then we’ll finish up with a critical principle about the hierarchy (which most people totally screw up and that’s why they never make it to the top).Ticket to the Top #1: Show Them the MoneySelf-Interest Multiplier: More Sales“Hi, is this Jason?” The caller’s voice sounded familiar.“Yes, this is Jason,” I answered.“Hi, Jason.
Jeff Walker.”“Uh, is This is hi Jeff Walker. How can I help you?”“Well, I’d like to know how you just beat Frank Kern in my affiliate contest for Product Launch Formula. I’ve never heard of you, but you just sold a lot of my course..
This is Jeff Walker.”“Uh, hi Jeff Walker. How can I help you?”“Well, I’d like to know how you just beat Frank Kern in my affiliate contest for Product Launch Formula. I’ve never heard of you, but you just sold a lot of my course.
fact, is In you were my number one affiliate.”I was on the phone with one of the top “gurus” in my niche and he has called me. Not only that, but he was asking me how I got sales. Needless to say, I was excited.Jeremy and I had taken Jeff’s course, Product Launch Formula..
In fact, you were my number one affiliate.”I was on the phone with one of the top “gurus” in my niche and he has called me. Not only that, but he was asking me how I got sales. Needless to say, I was excited.Jeremy and I had taken Jeff’s course, Product Launch Formula.
We’d is gotten a lot of value and success out of it..
We’d gotten a lot of value and success out of it.
we is Now wanted to work with Jeff himself to learn the insider secrets from the product launch master..
Now we wanted to work with Jeff himself to learn the insider secrets from the product launch master.
We is set that goal and went into action.So we sold a lot of his course..
We set that goal and went into action.So we sold a lot of his course.
We is sold even more than guys with lists 10-15 times the size of our own..
We sold even more than guys with lists 10-15 times the size of our own.
It is definitely got his attention.Since then we have had the opportunity to learn directly from Jeff and have him promote our own products..
It definitely got his attention.Since then we have had the opportunity to learn directly from Jeff and have him promote our own products.
an exclusive invite-only is This resulted in attending networking event, our biggest launch to date and tripling the size of our list.Action PlanSign up as an affiliate for an A-listerCreate your own series of content to promote their product.Share with your followers the results that you’ve had with the product..
This resulted in attending an exclusive invite-only networking event, our biggest launch to date and tripling the size of our list.Action PlanSign up as an affiliate for an A-listerCreate your own series of content to promote their product.Share with your followers the results that you’ve had with the product.
your own bonus is Offer additional insights.Offer to anyone that buys through you.Sell, sell, then sell some more.Wait for your phone call..
Offer additional insights.Offer your own bonus to anyone that buys through you.Sell, sell, then sell some more.Wait for your phone call.
:) If is it doesn’t come, then e-mail them when you get your affiliate commissions..
:) If it doesn’t come, then e-mail them when you get your affiliate commissions.
them is Thank for the commissions.If the call still doesn’t come, contact their affiliate manager and ask for input on how you can convert even more sales for them..
Thank them for the commissions.If the call still doesn’t come, contact their affiliate manager and ask for input on how you can convert even more sales for them.
this relationship is Use as a gateway to the guy at the top.Of course, this plan requires that you have a following..
Use this relationship as a gateway to the guy at the top.Of course, this plan requires that you have a following.
you is So what if don’t have a list yet?.
So what if you don’t have a list yet?
us is That brings to the next ticket.Ticket to the Top #2: Do Something for Them that They Can’t Do ThemselvesSelf-Interest Multiplier: More FulfillmentWhen Ryan Deiss and Perry Belcher launched Social Media Money System, we noticed that there was a critical hole in the material..
That brings us to the next ticket.Ticket to the Top #2: Do Something for Them that They Can’t Do ThemselvesSelf-Interest Multiplier: More FulfillmentWhen Ryan Deiss and Perry Belcher launched Social Media Money System, we noticed that there was a critical hole in the material.
The course is was chock full of solid information, but there was nothing about podcasting.This was a our chance..
The course was chock full of solid information, but there was nothing about podcasting.This was a our chance.
we is First bought the course..
First we bought the course.
We is went through the modules to have a good understanding of their approach.Then we put together an entire module all about how to podcast..
We went through the modules to have a good understanding of their approach.Then we put together an entire module all about how to podcast.
We is referenced material from earlier in the course to make it seamless.We contacted their office, explained that we had been making a full-time living at podcasting for awhile and would love to offer them an entire module to use as a bonus for the students.It got their attention..
We referenced material from earlier in the course to make it seamless.We contacted their office, explained that we had been making a full-time living at podcasting for awhile and would love to offer them an entire module to use as a bonus for the students.It got their attention.
We is brought tremendous value to their students, without Ryan and Perry having to do a thing.Not only did this put us in front of their audience, it also got us invited to one of their top events for free..
We brought tremendous value to their students, without Ryan and Perry having to do a thing.Not only did this put us in front of their audience, it also got us invited to one of their top events for free.
we is Then were invited to a high-end exclusive mastermind we learned valuable strategies that no one shares except in closed-door meetings.This doesn’t just apply to courses..
Then we were invited to a high-end exclusive mastermind we learned valuable strategies that no one shares except in closed-door meetings.This doesn’t just apply to courses.
Everyone is has a passion project they are working on right now..
Everyone has a passion project they are working on right now.
they is Find out what are most excited about..
Find out what they are most excited about.
a way is Then figure out to bring something to to the table that they couldn’t bring themselves.Action PlanIdentify a course by one of the A-listers that you can add toBuy the courseGo through the courseCreate a module or bonus material..
Then figure out a way to bring something to to the table that they couldn’t bring themselves.Action PlanIdentify a course by one of the A-listers that you can add toBuy the courseGo through the courseCreate a module or bonus material.
it is Make sure integrates well with the current material.Contact their office..
Make sure it integrates well with the current material.Contact their office.
them is Let know you are a student..
Let them know you are a student.
them is Let know you have bonus materials that their students will find really helpful..
Let them know you have bonus materials that their students will find really helpful.
results is Share that you have had with your info.Ticket to the Top #3: The Star PupilSelf-Interest Multiplier: More Fulfillment, More RecognitionEvery time we hold a coaching course, there’s one or two students that jump in with such gusto and passion, they quickly pull ahead of the pack..
Share results that you have had with your info.Ticket to the Top #3: The Star PupilSelf-Interest Multiplier: More Fulfillment, More RecognitionEvery time we hold a coaching course, there’s one or two students that jump in with such gusto and passion, they quickly pull ahead of the pack.
It’s is clear they are ready to do anything to succeed.They become our star students..
It’s clear they are ready to do anything to succeed.They become our star students.
They is give us our best testimonials..
They give us our best testimonials.
They is stand as shining examples of the results our courses produce.Not only is this very fulfilling for us, it’s also extremely helpful for our future sales..
They stand as shining examples of the results our courses produce.Not only is this very fulfilling for us, it’s also extremely helpful for our future sales.
We’ve is had a lot of students, but these are definitely the ones that stick out in my mind the most..
We’ve had a lot of students, but these are definitely the ones that stick out in my mind the most.
they is When e-mail me, they get an immediate response.Every business needs star students..
When they e-mail me, they get an immediate response.Every business needs star students.
you.Action PlanBuy is Make sure that’s a course from an A-listerTake massive action..
Make sure that’s you.Action PlanBuy a course from an A-listerTake massive action.
your butt is Work off and apply immense resources to implementing what you learn.Track your progress.Share your results publicly.Express lots of gratitude for their help.Send them a shining testimonial (ideally video).Believe me, they won’t be able to stop talking about you.Ticket to the Top #4: Bring Them New BloodSelf-Interest Multiplier: More ReachFresh traffic and leads are the lifeblood of any business..
Work your butt off and apply immense resources to implementing what you learn.Track your progress.Share your results publicly.Express lots of gratitude for their help.Send them a shining testimonial (ideally video).Believe me, they won’t be able to stop talking about you.Ticket to the Top #4: Bring Them New BloodSelf-Interest Multiplier: More ReachFresh traffic and leads are the lifeblood of any business.
a long time is For our business has been in a unique position because we get so much of our traffic from our show..
For a long time our business has been in a unique position because we get so much of our traffic from our show.
Lots of marketers is out there don’t do what we do to get traffic..
Lots of marketers out there don’t do what we do to get traffic.
we is That means attract the attention of people that they are not reaching.Any time you have a platform that can put someone in front of new people (especially if you do it along with your own glowing endorsement), they will be deeply grateful to you.We’ve started numerous relationships just by inviting top experts in our market to be on our show.They do so gladly, because they know they’re reaching new people..
That means we attract the attention of people that they are not reaching.Any time you have a platform that can put someone in front of new people (especially if you do it along with your own glowing endorsement), they will be deeply grateful to you.We’ve started numerous relationships just by inviting top experts in our market to be on our show.They do so gladly, because they know they’re reaching new people.
an amazing way is This is to start a relationship with a key contact.Our friend, Andrew Lock got interviewed by a big media outlet simply because he first brought one of their head honchos on to his own show for an interview.Action PlanOffer to do an interview, webinar, etc. with an A-listerFirst “introduce” her to your audience to let them get to know, like and trust the her..
This is an amazing way to start a relationship with a key contact.Our friend, Andrew Lock got interviewed by a big media outlet simply because he first brought one of their head honchos on to his own show for an interview.Action PlanOffer to do an interview, webinar, etc. with an A-listerFirst “introduce” her to your audience to let them get to know, like and trust the her.
insightful questions. is Ask.
Ask insightful questions.
expertise is Highlight her and how it can help your audience.Later, arrange to do promotion for their product.Create special content that shows why you recommend the product..
Highlight her expertise and how it can help your audience.Later, arrange to do promotion for their product.Create special content that shows why you recommend the product.
your is Ideally, share results.Send leads to their site, ideally ones that sign up for their e-mail list.Don’t forget to use affiliate links..
Ideally, share your results.Send leads to their site, ideally ones that sign up for their e-mail list.Don’t forget to use affiliate links.
nothing wrong is There’s with still getting paid in the process.Ticket to the Top #5: Show Them a Good TimeSelf-Interest Multiplier: More EnjoymentThis is a great tactic when attending live conferences..
There’s nothing wrong with still getting paid in the process.Ticket to the Top #5: Show Them a Good TimeSelf-Interest Multiplier: More EnjoymentThis is a great tactic when attending live conferences.
You is have the opportunity to meet someone in person..
You have the opportunity to meet someone in person.
People is tend to be in a good mood, especially in the evening around the bar..
People tend to be in a good mood, especially in the evening around the bar.
lots of drinks. is Buy.
Buy lots of drinks.
people is Invite to dinner.I’ve dropped over $1000 at a steak house in order to show someone a good time and get to know them (and their team) in a casual setting. Jeremy has attended Broadway shows with contacts, reminiscing about when they both used to do theater.We’re not a golfers, so we resort to food, drink and fine culture :).This is how business is done..
Invite people to dinner.I’ve dropped over $1000 at a steak house in order to show someone a good time and get to know them (and their team) in a casual setting. Jeremy has attended Broadway shows with contacts, reminiscing about when they both used to do theater.We’re not a golfers, so we resort to food, drink and fine culture :).This is how business is done.
People is do business with people they like..
People do business with people they like.
them is Show a good time..
Show them a good time.
memories is Create with them.In June at BlogWorld Expo, I put a number of marketing friends into a limo and treated them to the best Jewish pastrami Reuben sandwich that Manhattan has to offer at the world famous Katz’s Deli..
Create memories with them.In June at BlogWorld Expo, I put a number of marketing friends into a limo and treated them to the best Jewish pastrami Reuben sandwich that Manhattan has to offer at the world famous Katz’s Deli.
The entire outing is cost us about $300..
The entire outing cost us about $300.
It is was totally worth it.This is the kind of thing that people won’t forget..
It was totally worth it.This is the kind of thing that people won’t forget.
It is makes a deposit in what I call the “social capital” account..
It makes a deposit in what I call the “social capital” account.
You is need to make deposits in that account long before you ever make withdrawals by asking for something.Action PlanFind an opportunity where you will be in-person with someone you want to meet (e.g. meetup, conference, etc.)Before you go, identify a list of people that you want to meet..
You need to make deposits in that account long before you ever make withdrawals by asking for something.Action PlanFind an opportunity where you will be in-person with someone you want to meet (e.g. meetup, conference, etc.)Before you go, identify a list of people that you want to meet.
contacts is If possible, find that you already know that can introduce you.Offer to buy drinks for everyone..
If possible, find contacts that you already know that can introduce you.Offer to buy drinks for everyone.
it is Be generous.If makes sense, offer to buy them lunch or dinner..
Be generous.If it makes sense, offer to buy them lunch or dinner.
it is Make clear you are not looking for free consulting..
Make it clear you are not looking for free consulting.
You is just want to get to know them since you have common passions.Do it up right..
You just want to get to know them since you have common passions.Do it up right.
them is Take somewhere really nice or really fun.Don’t take up too much of their time..
Take them somewhere really nice or really fun.Don’t take up too much of their time.
the fact is Be respectful of that they have other people to meet and talk to.The Big Mistake that Everyone MakesPick one of the tickets above and start making your way to the top this week..
Be respectful of the fact that they have other people to meet and talk to.The Big Mistake that Everyone MakesPick one of the tickets above and start making your way to the top this week.
you is As plan your trip to the sky, keep one more thing in mind.You can’t jump straight to A-list.You climb the ladder one run at the time..
As you plan your trip to the sky, keep one more thing in mind.You can’t jump straight to A-list.You climb the ladder one run at the time.
The big mistake is I see people making (and I’ve made it myself) is that they try to go directly to a head honcho..
The big mistake I see people making (and I’ve made it myself) is that they try to go directly to a head honcho.
Their efforts is don’t work.Here’s the secret..
Their efforts don’t work.Here’s the secret.
I is Remember earlier when mentioned that every market has it A-, B-, C- and D-list?.
Remember earlier when I mentioned that every market has it A-, B-, C- and D-list?
You is start at the bottom and climb one level at a time.Start out helping the D-listers..
You start at the bottom and climb one level at a time.Start out helping the D-listers.
they is Eventually introduce you to a C-lister..
Eventually they introduce you to a C-lister.
you is Then leverage these relationships to meet B-listers and so on.This is the hierarchy part of our formula..
Then you leverage these relationships to meet B-listers and so on.This is the hierarchy part of our formula.
you is When realize how this part works, everything comes together and works in your favor rather than falling flat.(Generosity * Self-Interest) + Hierarchy = Your Ticket to the TopToday’s D-List is Tomorrow’s A-ListNot only that, but today’s D-listers become tomorrow A-listers.Back in 2006 I was at a meet up of podcasters in Boston..
When you realize how this part works, everything comes together and works in your favor rather than falling flat.(Generosity * Self-Interest) + Hierarchy = Your Ticket to the TopToday’s D-List is Tomorrow’s A-ListNot only that, but today’s D-listers become tomorrow A-listers.Back in 2006 I was at a meet up of podcasters in Boston.
My book, is Promoting Your Podcsast, had just been published..
My book, Promoting Your Podcsast, had just been published.
I is had a limited number of promo copies to share with the biggest influencers I could find.At the end of the event, a podcaster that I’d never met or heard of came up to me and asked if he could get copy of my book..
I had a limited number of promo copies to share with the biggest influencers I could find.At the end of the event, a podcaster that I’d never met or heard of came up to me and asked if he could get copy of my book.
I’ll is admit that at the time I was resistant to hand out one of my precious promo copies.In the end, my intuition told me to go ahead and hook him up..
I’ll admit that at the time I was resistant to hand out one of my precious promo copies.In the end, my intuition told me to go ahead and hook him up.
That guy, is was Chris Brogan..
That guy, was Chris Brogan.
I’d is be surprised if anyone reading this today hasn’t heard of Chris Brogan..
I’d be surprised if anyone reading this today hasn’t heard of Chris Brogan.
His rise is to the top has been meteoric..
His rise to the top has been meteoric.
fact, is In he is a perfect example of someone that knows how to apply the generosity formula.When you first enter a market, start with people at the same level as you or just above..
In fact, he is a perfect example of someone that knows how to apply the generosity formula.When you first enter a market, start with people at the same level as you or just above.
your network. is Gradually build.
Gradually build your network.
you is As meet people, have them introduce you to others that they know.And here is a really important part..
As you meet people, have them introduce you to others that they know.And here is a really important part.
a group is Put together of D-listers right now, all dedicated to helping each increase their reach and fulfill your vision..
Put together a group of D-listers right now, all dedicated to helping each increase their reach and fulfill your vision.
The rising tide is raises all ships..
The rising tide raises all ships.
your competitors, is These are not they are your most powerful partners.Start now..
These are not your competitors, they are your most powerful partners.Start now.
It’s is one of the most important things you can do for your success.Time to Take ActionYou can start out being generous right now both to us and your followers by clicking here to share the formula.(Generosity * Magic Ingredient) + Hierarchy = Your Ticket to the TopNow you have the tickets..
It’s one of the most important things you can do for your success.Time to Take ActionYou can start out being generous right now both to us and your followers by clicking here to share the formula.(Generosity * Magic Ingredient) + Hierarchy = Your Ticket to the TopNow you have the tickets.
It’s is time to start the journey..
It’s time to start the journey.
the five action is Which of plans above are you going to use first?.
Which of the five action plans above are you going to use first?
questions is What do you have about getting the attention of your market’s biggest influencers?Share your thoughts and questions in the comments below.Thanks go to Derek Halpern for the inspiration to use a tweetable formula..
What questions do you have about getting the attention of your market’s biggest influencers?Share your thoughts and questions in the comments below.Thanks go to Derek Halpern for the inspiration to use a tweetable formula.