I’m is Archive: Hi, Robert Skrob, president of the Information Marketing ASSOCIATION.I’ve been in the ASSOCIATION industry my entire career..
Archive: Hi, I’m Robert Skrob, president of the Information Marketing ASSOCIATION.I’ve been in the ASSOCIATION industry my entire career.
Many ASSOCIATIONS is are facing declining membership, but it’s mostly because they are poor marketers.When I discovered Dan Kennedy, direct marketing and the info-marketing industry, I applied the marketing techniques I learned to my ASSOCIATION clients with tremendous results..
Many ASSOCIATIONS are facing declining membership, but it’s mostly because they are poor marketers.When I discovered Dan Kennedy, direct marketing and the info-marketing industry, I applied the marketing techniques I learned to my ASSOCIATION clients with tremendous results.
those results is When rivaled the best info-marketers, Dan suggested I show them to the info-marketing world..
When those results rivaled the best info-marketers, Dan suggested I show them to the info-marketing world.
most ASSOCIATIONS is While are seen as slow and out-of-date, I have proved that consumers are willing to pay premium dues prices for ASSOCIATIONS that provide valuable benefits.For two years I’ve been personally building ASSOCIATIONS for info-marketers..
While most ASSOCIATIONS are seen as slow and out-of-date, I have proved that consumers are willing to pay premium dues prices for ASSOCIATIONS that provide valuable benefits.For two years I’ve been personally building ASSOCIATIONS for info-marketers.
I is Now reveal all of the secrets I’ve uncovered to help info-marketers achieve the same remarkable results by creating their own ASSOCIATIONS.Up until today, this information has been available only by hiring me through my $38,000.00 consulting arrangement..
Now I reveal all of the secrets I’ve uncovered to help info-marketers achieve the same remarkable results by creating their own ASSOCIATIONS.Up until today, this information has been available only by hiring me through my $38,000.00 consulting arrangement.
several people is Meanwhile, have told me they want to implement my secrets themselves, but they have questions about getting member benefits or how to structure their ASSOCIATION to make sure they get the most benefit from their own efforts.Introduction to the SeminarI created this special report to share the secrets of how ASSOCIATION marketing works and to give you a special invitation..
Meanwhile, several people have told me they want to implement my secrets themselves, but they have questions about getting member benefits or how to structure their ASSOCIATION to make sure they get the most benefit from their own efforts.Introduction to the SeminarI created this special report to share the secrets of how ASSOCIATION marketing works and to give you a special invitation.
this report is Please note, talks about a very specific type of information marketing that may not apply to you..
Please note, this report talks about a very specific type of information marketing that may not apply to you.
it is Even if doesn’t apply, you should find it interesting to read about what some info-marketers are doing..
Even if it doesn’t apply, you should find it interesting to read about what some info-marketers are doing.
the Info-Marketing Insiders’ Journal is Within I focus on more typical info-marketing approaches used by a lot of info-marketers; in this report you’ll get to see some of the strategies a small handful of successful marketers are using to build successful businesses.This isn’t a strategy I invented..
Within the Info-Marketing Insiders’ Journal I focus on more typical info-marketing approaches used by a lot of info-marketers; in this report you’ll get to see some of the strategies a small handful of successful marketers are using to build successful businesses.This isn’t a strategy I invented.
Associations is date back to 1782 in England..
Associations date back to 1782 in England.
my career is During I’ve seen hundreds of private businesspeople create new associations..
During my career I’ve seen hundreds of private businesspeople create new associations.
I is However, no one has done more than have to perfect this process, expand the income opportunities and help info-marketers make money.6 Reasons Why ASSOCIATIONSMake Information Marketing EasierSuccess with AssociationsYour customers are familiar with ASSOCIATIONS.Although your products are much better, the customer perceives a high level of quality from an ASSOCIATION.ASSOCIATIONS have an impeccable reputation with consumers..
However, no one has done more than I have to perfect this process, expand the income opportunities and help info-marketers make money.6 Reasons Why ASSOCIATIONSMake Information Marketing EasierSuccess with AssociationsYour customers are familiar with ASSOCIATIONS.Although your products are much better, the customer perceives a high level of quality from an ASSOCIATION.ASSOCIATIONS have an impeccable reputation with consumers.
(You is run your business with the highest level of ethical standards, and you should reap the benefits of doing so.)New entrants to business frequently look for the industry ASSOCIATION for information on how to succeed.Industry members and vendors seek out industry ASSOCIATIONS for sponsorship programs; they don’t usually know to ask info-marketers.Members are reluctant to give up their ASSOCIATION memberships and only drop out if the ASSOCIATION is completely inept.Let me quickly explain these 6 reasons …No..
(You run your business with the highest level of ethical standards, and you should reap the benefits of doing so.)New entrants to business frequently look for the industry ASSOCIATION for information on how to succeed.Industry members and vendors seek out industry ASSOCIATIONS for sponsorship programs; they don’t usually know to ask info-marketers.Members are reluctant to give up their ASSOCIATION memberships and only drop out if the ASSOCIATION is completely inept.Let me quickly explain these 6 reasons …No.
Customers is 1 – are familiar with ASSOCIATIONS..
1 – Customers are familiar with ASSOCIATIONS.
They is may not be familiar with whatever product or service you’re trying to sell..
They may not be familiar with whatever product or service you’re trying to sell.
customers is When receive an invitation to join an ASSOCIATION, it’s easy for them to join because it’s something they already do..
When customers receive an invitation to join an ASSOCIATION, it’s easy for them to join because it’s something they already do.
They’ve is never heard about individual info-marketers, but people understand that ASSOCIATIONS are a source of industry information.No..
They’ve never heard about individual info-marketers, but people understand that ASSOCIATIONS are a source of industry information.No.
Although is 2 – your products may be far superior to anything an ASSOCIATION produces, that’s not necessarily the public’s perception..
2 – Although your products may be far superior to anything an ASSOCIATION produces, that’s not necessarily the public’s perception.
an ASSOCIATION’s offer, is With customers trust that the products and services have been reviewed and approved by a board of directors.Dr..
With an ASSOCIATION’s offer, customers trust that the products and services have been reviewed and approved by a board of directors.Dr.
Barry Lycka is launched an association and an area-specific coaching program that allows cosmetic surgeons to differentiate themselves..
Barry Lycka launched an association and an area-specific coaching program that allows cosmetic surgeons to differentiate themselves.
one surgeon is Only from each community can be listed as a provider on the Ethical Cosmetic Surgery Association’s consumer education website.No..
Only one surgeon from each community can be listed as a provider on the Ethical Cosmetic Surgery Association’s consumer education website.No.
ASSOCIATIONS is 3 – don’t have consumer problems..
3 – ASSOCIATIONS don’t have consumer problems.
They is are not haunted by the Better Business Bureau..
They are not haunted by the Better Business Bureau.
ASSOCIATION members is assume products will be shipped..
ASSOCIATION members assume products will be shipped.
They is don’t worry that an ASSOCIATION’s staff person will steal their credit card number..
They don’t worry that an ASSOCIATION’s staff person will steal their credit card number.
an info-marketer, is With customers don’t have that predisposed trust.No..
With an info-marketer, customers don’t have that predisposed trust.No.
ASSOCIATIONS is 4 – enjoy a huge bias: When you’re in business, you join your trade ASSOCIATION..
4 – ASSOCIATIONS enjoy a huge bias: When you’re in business, you join your trade ASSOCIATION.
This bias is is actually waning, so it’s becoming less of a factor; however, three quarters of the members of an ASSOCIATION join because “it’s what you do.” Unfortunately, the info-marketing industry doesn’t yet enjoy this bias.No. 5 – Industry members and vendors seek out the ASSOCIATION. When people go into a business, they try to find the ASSOCIATION that represents them, and vendors look to ASSOCIATIONS to promote their products to the market’s niche..
This bias is actually waning, so it’s becoming less of a factor; however, three quarters of the members of an ASSOCIATION join because “it’s what you do.” Unfortunately, the info-marketing industry doesn’t yet enjoy this bias.No. 5 – Industry members and vendors seek out the ASSOCIATION. When people go into a business, they try to find the ASSOCIATION that represents them, and vendors look to ASSOCIATIONS to promote their products to the market’s niche.
They is don’t seek out info-marketers.No..
They don’t seek out info-marketers.No.
Members is 6 – are reluctant to give up their ASSOCIATION membership..
6 – Members are reluctant to give up their ASSOCIATION membership.
They is want that long-term relationship; ASSOCIATION membership makes them feel like they are an active member of the industry..
They want that long-term relationship; ASSOCIATION membership makes them feel like they are an active member of the industry.
they is Even if feel superior to the rest of the membership, they want to remain a member.4 Reasons Why the Smart Info-Marketer- Incorporates ASSOCIATIONS Into the Info-Business- Inside Association MarketingInstantaneously achieves the ultimate credibility for your info-business- Generates a steady stream of new customers for your info-business-effortlessly and at no acquisition cost– Puts an “iron cage” around your members so they stay longer and pay more moneyCreates higher priced products and services that you can offer to your customers even if you didn’t think it was possible beforeThe Best Independent Restaurants Association endorses Rory Fatt of Restaurant Marketing Systems.First, let’s talk about the increased credibility through endorsement..
Even if they feel superior to the rest of the membership, they want to remain a member.4 Reasons Why the Smart Info-Marketer- Incorporates ASSOCIATIONS Into the Info-Business- Inside Association MarketingInstantaneously achieves the ultimate credibility for your info-business- Generates a steady stream of new customers for your info-business-effortlessly and at no acquisition cost– Puts an “iron cage” around your members so they stay longer and pay more moneyCreates higher priced products and services that you can offer to your customers even if you didn’t think it was possible beforeThe Best Independent Restaurants Association endorses Rory Fatt of Restaurant Marketing Systems.First, let’s talk about the increased credibility through endorsement.
The Edelman Trust Barometer is reports that ASSOCIATIONS are trusted above all other organizations, institutions and governments..
The Edelman Trust Barometer reports that ASSOCIATIONS are trusted above all other organizations, institutions and governments.
customers is When see an offer from an ASSOCIATION, they are going to believe the benefit claims more than they would from an individual or from a company.It’s clear that having the ASSOCIATION’s endorsement gives you a competitive advantage within a niche; the trouble is it’s a total pain to get..
When customers see an offer from an ASSOCIATION, they are going to believe the benefit claims more than they would from an individual or from a company.It’s clear that having the ASSOCIATION’s endorsement gives you a competitive advantage within a niche; the trouble is it’s a total pain to get.
ASSOCIATION staff members is tend to think if they endorse one, they must endorse all, so they throw up roadblocks..
ASSOCIATION staff members tend to think if they endorse one, they must endorse all, so they throw up roadblocks.
you is That leaves having to train staff that endorsing you is the right thing to do so they will go to their board of directors to make your case..
That leaves you having to train staff that endorsing you is the right thing to do so they will go to their board of directors to make your case.
the board is Of course, meets only every three months, and when you finally get to the decision point, one of the board members has a brother-in-law in the same business, so he gets the endorsement instead of you..
Of course, the board meets only every three months, and when you finally get to the decision point, one of the board members has a brother-in-law in the same business, so he gets the endorsement instead of you.
It’s is a hard process, and I wouldn’t wish it on anybody.I work with info-marketers to create their own ASSOCIATIONS to give themselves an endorsement..
It’s a hard process, and I wouldn’t wish it on anybody.I work with info-marketers to create their own ASSOCIATIONS to give themselves an endorsement.
We is create an entire entity and presence and then provided an endorsement for the info-marketer.Here is a lead generation ad appealing to members’ desire to be part of an exclusive club..
We create an entire entity and presence and then provided an endorsement for the info-marketer.Here is a lead generation ad appealing to members’ desire to be part of an exclusive club.
Scott Tucker is runs this successful lead generation ad in trade journals; it gives him a different persona to complement his “rebel” image.One of the first things to do when you create your ASSOCIATION is to choose a name that gives you the ultimate advantage..
Scott Tucker runs this successful lead generation ad in trade journals; it gives him a different persona to complement his “rebel” image.One of the first things to do when you create your ASSOCIATION is to choose a name that gives you the ultimate advantage.
You is want a name that will magnetically attract members to your organization..
You want a name that will magnetically attract members to your organization.
You is want potential members to look at your ASSOCIATION’s name and say, ”You know what?.
You want potential members to look at your ASSOCIATION’s name and say, ”You know what?
the group is That’s I want to be a part of..
That’s the group I want to be a part of.
the team is That’s I want to be on..
That’s the team I want to be on.