Make Them Believe – Dan Kennedy

Question and Answer

What is This?

This is Archive: is your invitation to travel back in time and learn from the actual marketing literature and sales copy of one of the most outrageous marketers and promoters in American history..

How does This Archive:?

Archive: This is your invitation to travel back in time and learn from the actual marketing literature and sales copy of one of the most outrageous marketers and promoters in American history.

What is yourself?

yourself is Discover for how Dr. John Brinkley dominated an entire field of business and captured the nation’s attention — while making people buy..

How does yourself Discover?

Discover for yourself how Dr. John Brinkley dominated an entire field of business and captured the nation’s attention — while making people buy.

What is Prospects,?

Prospects, is • Captivate Customers and Patients • Invigorate Your Marketing With High Drama and Magnetic Attraction Power • Lift Your Response Rate To Far, Far Above OrdinaryDetailsIn the first half of the 20th century, Dr. J.R. Brinkley successfully sold goat glands as a cure for erectile dysfunction..

How does Prospects, • Captivate?

• Captivate Prospects, Customers and Patients • Invigorate Your Marketing With High Drama and Magnetic Attraction Power • Lift Your Response Rate To Far, Far Above OrdinaryDetailsIn the first half of the 20th century, Dr. J.R. Brinkley successfully sold goat glands as a cure for erectile dysfunction.

What is he?

he is While had his detractors, even his harshest critics would be forced to admit Dr. Brinkley was a brilliant marketer..

How does he had?

While he had his detractors, even his harshest critics would be forced to admit Dr. Brinkley was a brilliant marketer.

What is His persuasion techniques?

His persuasion techniques is brought in over 12 million dollars (over 100 million dollars in today’s money.) Introducing something outrageously different …21 Secrets and Lost Principles of J.R. Brinkley-Style MarketingIncorporate as many of Dr. Brinkley’s 21 secrets and principles and you’ll be more successful as a marketer..

How does His persuasion techniques brought in?

His persuasion techniques brought in over 12 million dollars (over 100 million dollars in today’s money.) Introducing something outrageously different …21 Secrets and Lost Principles of J.R. Brinkley-Style MarketingIncorporate as many of Dr. Brinkley’s 21 secrets and principles and you’ll be more successful as a marketer.

What is It’s?

It’s is as simple as that.An Examination of all 21 Principles and How You Can Apply Them to Your BusinessUnearth untapped opportunities in your business by examining all 21 of Dr. Brinkley Principles with the aid of 84 self-diagnostic questions.Even More Timeless Marketing Tips and StrategiesTurn your business into an irresistible fascinating force using Dan Kennedy’s three step formula…how to create an emotional commitment in your buyer in advance of the close…how to gently discredit the competition…and much more.The books “A Tribute to Dr. Brinkley,” “The Doctor Book” & “After 21 Years a Success Story”Dan Kennedy, who has always been fascinating by intriguing and unusual marketing history, hunted down these three rare Dr. Brinkley artifacts for your historical enjoyment..

How does It’s examining?

It’s as simple as that.An Examination of all 21 Principles and How You Can Apply Them to Your BusinessUnearth untapped opportunities in your business by examining all 21 of Dr. Brinkley Principles with the aid of 84 self-diagnostic questions.Even More Timeless Marketing Tips and StrategiesTurn your business into an irresistible fascinating force using Dan Kennedy’s three step formula…how to create an emotional commitment in your buyer in advance of the close…how to gently discredit the competition…and much more.The books “A Tribute to Dr. Brinkley,” “The Doctor Book” & “After 21 Years a Success Story”Dan Kennedy, who has always been fascinating by intriguing and unusual marketing history, hunted down these three rare Dr. Brinkley artifacts for your historical enjoyment.

What is addition,?

addition, is In you’ll find plenty of applicable marketing techniques in 14 classic ‘Medicine Show’ ads and three legendary “cures.”An Eclectic Collection of Dr. Brinkley Radio BroadcastsListen to actual (digitally re-mastered) Brinkley radio broadcasts just as the public heard them in the earliest days of radio..

How does addition, find?

In addition, you’ll find plenty of applicable marketing techniques in 14 classic ‘Medicine Show’ ads and three legendary “cures.”An Eclectic Collection of Dr. Brinkley Radio BroadcastsListen to actual (digitally re-mastered) Brinkley radio broadcasts just as the public heard them in the earliest days of radio.

What is Dr. Brinkley?

Dr. Brinkley is used them as lead generation devices.A Cornucopia of Timeless Marketing Techniques and Historical CuriositiesSit back and enjoy five CDs of Dr. Brinkley-related marketing material, tips and techniques..

How does Dr. Brinkley used?

Dr. Brinkley used them as lead generation devices.A Cornucopia of Timeless Marketing Techniques and Historical CuriositiesSit back and enjoy five CDs of Dr. Brinkley-related marketing material, tips and techniques.

What is your favorite chair?

your favorite chair is Curl up in and absorb The Doctor Book, After 21 Years a Success Story, A Tribute to Dr. Brinkley and the Transcription and Presentation Material manuals.I’m actually a pretty regular guy who struggled with many business ventures..

How does your favorite chair Curl up?

Curl up in your favorite chair and absorb The Doctor Book, After 21 Years a Success Story, A Tribute to Dr. Brinkley and the Transcription and Presentation Material manuals.I’m actually a pretty regular guy who struggled with many business ventures.

What is I?

I is won’t bore you with all the details but my dream was to be a professional magician..

How does I won’t bore?

I won’t bore you with all the details but my dream was to be a professional magician.

What is The problem?

The problem is was I had NO IDEA how to get people to call and book me..

How does The problem was?

The problem was I had NO IDEA how to get people to call and book me.

What is One day,?

One day, is I looked in the mirror and said, “Enough!.

How does One day, looked?

One day, I looked in the mirror and said, “Enough!

What is I?

I is am going to become a master marketer, no matter what it takes.”THE PSYCHOLOGY OF MARKETINGWell, it wasn’t easy to figure out how to actually become a master marketer..

How does I am going to become?

I am going to become a master marketer, no matter what it takes.”THE PSYCHOLOGY OF MARKETINGWell, it wasn’t easy to figure out how to actually become a master marketer.

What is I?

I is studied everything I could get my hands..

How does I studied?

I studied everything I could get my hands.

What is I?

I is read books, listened to “motivational tapes”, went to seminars and spent a ton of money trying different things – most of which didn’t work..

How does I read?

I read books, listened to “motivational tapes”, went to seminars and spent a ton of money trying different things – most of which didn’t work.

What is it?

it is Then all clicked when I learned about emotional direct response marketing.The more I learned the more I realized that almost everything I had heard about marketing was DEAD WRONG..

How does it all clicked?

Then it all clicked when I learned about emotional direct response marketing.The more I learned the more I realized that almost everything I had heard about marketing was DEAD WRONG.

What is fact,?

fact, is In what really worked was counter-intuitive..

How does fact, really worked?

In fact, what really worked was counter-intuitive.

What is “white space” in ads,?

“white space” in ads, is For example, instead of using a lot of filling every square inch with compelling copy and an offer that makes people respond in droves..

How does “white space” in ads, using a lot?

For example, instead of using a lot of “white space” in ads, filling every square inch with compelling copy and an offer that makes people respond in droves.

What is my logo?

my logo is Or, instead of having at the top of my yellow page and other ads, having a compelling benefit oriented headline instead.UNCONVENTIONAL WISDOMThe more I learned about real world marketing, most of which flies completely in the face of conventional wisdom and what they teach at Harvard Business School, the more excited got because I felt like I was on the brink of major breakthrough..

How does my logo having?

Or, instead of having my logo at the top of my yellow page and other ads, having a compelling benefit oriented headline instead.UNCONVENTIONAL WISDOMThe more I learned about real world marketing, most of which flies completely in the face of conventional wisdom and what they teach at Harvard Business School, the more excited got because I felt like I was on the brink of major breakthrough.

What is a long story short,?

a long story short, is To make I created a my own system based on the emotional direct response marketing secrets I learned and went from booking three shows a month to averaging 30 shows a month in less than three months..

How does a long story short, make?

To make a long story short, I created a my own system based on the emotional direct response marketing secrets I learned and went from booking three shows a month to averaging 30 shows a month in less than three months.

What is I?

I is paid off over $15,000 a debt, bought a new car and a new home..

How does I paid off?

I paid off over $15,000 a debt, bought a new car and a new home.

What is A dramatic turnaround?

A dramatic turnaround is to say the least!Friends of mine, in other businesses, began to ask me how I was doing it and wondered if my direct marketing system would work in their businesses..

How does A dramatic turnaround say?

A dramatic turnaround to say the least!Friends of mine, in other businesses, began to ask me how I was doing it and wondered if my direct marketing system would work in their businesses.

What is I?

I is told them if they needed to generate a steady stream of qualified leads, convert those leads into customers, get repeat business and referrals, it would most definitely work..

How does I told?

I told them if they needed to generate a steady stream of qualified leads, convert those leads into customers, get repeat business and referrals, it would most definitely work.

What is I?

I is explained that the principles of direct response marketing were the same for any business..

How does I explained?

I explained that the principles of direct response marketing were the same for any business.

What is my business?

my business is Yes, was booming but…THE ENERGY OF SUCCESSI realized that making money and having a successful business won’t solve all of life’s problems or automatically make you happy..

How does my business was?

Yes, my business was booming but…THE ENERGY OF SUCCESSI realized that making money and having a successful business won’t solve all of life’s problems or automatically make you happy.

What is you’re?

you’re is So if that’s what thinking, you are setting yourself up for disappointment..

How does you’re thinking,?

So if that’s what you’re thinking, you are setting yourself up for disappointment.

What is I?

I is But, can also tell you that having a successful business where you don’t have to worry about getting clients, profits or cash flow; a business puts truckloads of money in your pocket, has some ENORMOUS BENEFITS..

How does I can also tell?

But, I can also tell you that having a successful business where you don’t have to worry about getting clients, profits or cash flow; a business puts truckloads of money in your pocket, has some ENORMOUS BENEFITS.

What is Here?

Here is is one benefit you might not have thought of, that I believe with all my heart to be true:When your business is not doing well, you walk through life in a constant state of worry and fear..

How does Here is?

Here is one benefit you might not have thought of, that I believe with all my heart to be true:When your business is not doing well, you walk through life in a constant state of worry and fear.

What is My guess?

My guess is is you know EXACTLY what I am talking about..

How does My guess is?

My guess is you know EXACTLY what I am talking about.

What is the other hand,?

the other hand, is On when your business is rocking and rolling, when cash is pouring in, you feel better about yourself, you feel confident and yes, powerful.WHY SHOULD YOU BELIEVE THAT I CAN HELP YOU?As you know, there are no shortage of “gurus” claiming to have all the secrets that’ll make you successful. I’ll admit, that I do NOT have all the answers..

How does the other hand, is rocking?

On the other hand, when your business is rocking and rolling, when cash is pouring in, you feel better about yourself, you feel confident and yes, powerful.WHY SHOULD YOU BELIEVE THAT I CAN HELP YOU?As you know, there are no shortage of “gurus” claiming to have all the secrets that’ll make you successful. I’ll admit, that I do NOT have all the answers.

What is I?

I is But am very confident that I have some of the answers (and some of my answers are powerful and important)..

How does I am very?

But I am very confident that I have some of the answers (and some of my answers are powerful and important).

What is you?

you is So, why should believe what Dave Dee has to say..

How does you should?

So, why should you believe what Dave Dee has to say.

What is I?

I is Guess what – do NOT want you to just believe me.What I recommend is that you have a bit of healthy skepticism and TRY OUT what you learn from me..

How does I Guess?

Guess what – I do NOT want you to just believe me.What I recommend is that you have a bit of healthy skepticism and TRY OUT what you learn from me.

What is you?

you is When sign up for my free email newsletter at DaveDee.com, I will send you a daily newsletters each week that a packed with tips, techniques, strategies and secrets generating new customers and dramatically increasing your profits..

How does you sign up?

When you sign up for my free email newsletter at DaveDee.com, I will send you a daily newsletters each week that a packed with tips, techniques, strategies and secrets generating new customers and dramatically increasing your profits.

What is the concepts?

the concepts is Simply test out some of in your business..

How does the concepts Simply test?

Simply test out some of the concepts in your business.

What is You’ll?

You’ll is quickly discover that what I teach is the real deal and not “theory.” I like stuff that works in the real world and gets RESULTS..

How does You’ll quickly discover?

You’ll quickly discover that what I teach is the real deal and not “theory.” I like stuff that works in the real world and gets RESULTS.

What is I’m?

I’m is sure you feel the same way.I’ve spent a huge amount of time, energy and money testing all of the strategies so you can gets you can see in your bank account as quickly as possible..

How does I’m sure?

I’m sure you feel the same way.I’ve spent a huge amount of time, energy and money testing all of the strategies so you can gets you can see in your bank account as quickly as possible.

What is my stuff?

my stuff is Still, is not a “magic bullet.”It’s important for you to know, that I am constantly learning, studying and refining my strategies..

How does my stuff is not?

Still, my stuff is not a “magic bullet.”It’s important for you to know, that I am constantly learning, studying and refining my strategies.

What is I?

I is am developing and testing new techniques and systems and will pass these updates to you..

How does I am developing?

I am developing and testing new techniques and systems and will pass these updates to you.

What is I?

I is am not a self-proclaimed “guru.” I’ve made plenty of mistakes and continue to do so..

How does I am not?

I am not a self-proclaimed “guru.” I’ve made plenty of mistakes and continue to do so.

What is I?

I is But, honestly believe that my programs are the best on the planet, bar none, and I stand firmly behind them..

How does I honestly believe that?

But, I honestly believe that my programs are the best on the planet, bar none, and I stand firmly behind them.

What is I?

I is am confident that you will get TREMENDOUS value with what I have to share with you..

How does I am?

I am confident that you will get TREMENDOUS value with what I have to share with you.

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