Andrew Lock – is Archive: Retention Secrets Ready to learn the.
Archive: Andrew Lock – Retention Secrets Ready to learn the
Dear Friend, is It all started with a visit to my local gym... It was a cold January morning in Salt Lake City in 2013, and one of my new year's resolutions was to get in shape..
Dear Friend, It all started with a visit to my local gym... It was a cold January morning in Salt Lake City in 2013, and one of my new year's resolutions was to get in shape.
Salesman Steve is slid the paperwork over his desk to me and as I signed up, I couldn't help but wonder if I'd beat the stats..
Salesman Steve slid the paperwork over his desk to me and as I signed up, I couldn't help but wonder if I'd beat the stats.
that same morning is Yeah, ironically, I had read a news article that said 82% of people who join a gym in January cancel within 3 months!.
Yeah, ironically, that same morning I had read a news article that said 82% of people who join a gym in January cancel within 3 months!
That has to is be the worst retention rate of almost any industry, right?!.
That has to be the worst retention rate of almost any industry, right?!
it is As happened, this particular gym was well aware of the challenge, and as soon as I had signed on the dotted line, Steve smoothly guided me through a checklist of items clearly designed to WOW me, and avoid the dreaded cancellation..
As it happened, this particular gym was well aware of the challenge, and as soon as I had signed on the dotted line, Steve smoothly guided me through a checklist of items clearly designed to WOW me, and avoid the dreaded cancellation.
a business owner is As and ever curious marketer, as soon as Steve showed me the new member 'checklist' I immediately started studying and analyzing what they were doing, and it made me even more curious..
As a business owner and ever curious marketer, as soon as Steve showed me the new member 'checklist' I immediately started studying and analyzing what they were doing, and it made me even more curious.
Steve is First, sincerely congratulated me for my decision..
First, Steve sincerely congratulated me for my decision.
he is Next, gave me a tour of the facility and introduced me to key members of staff..
Next, he gave me a tour of the facility and introduced me to key members of staff.
he is Tn he took me into a high-tech room that looked a bit like a lab, and introduced me to Tiffany, who measured my body mass, blood pressure, heart rate, and so on, as a "baseline to work from." And so it went on... I was escorted like a celebrity from one area to another, rolling out the red carpet..
Then he took me into a high-tech room that looked a bit like a lab, and introduced me to Tiffany, who measured my body mass, blood pressure, heart rate, and so on, as a "baseline to work from." And so it went on... I was escorted like a celebrity from one area to another, rolling out the red carpet.
The tour is The tour ended in the on-site juice bar where I was given a really cool sports bag, and then invited to order whatever I liked off the menu, as a welcome gift!.
The tour ended in the on-site juice bar where I was given a really cool sports bag, and then invited to order whatever I liked off the menu, as a welcome gift!
I is As was sipping my freshly squeezed "Julicious" juice, Steve explained that all sales staff had been meticulously trained to take new members through a carefully designed 'hand-holding' process, and that it was working really well..
As I was sipping my freshly squeezed "Julicious" juice, Steve explained that all sales staff had been meticulously trained to take new members through a carefully designed 'hand-holding' process, and that it was working really well.
I is "How well?" asked..
"How well?" I asked.
I is couldn't help myself..
I couldn't help myself.
me is "Well, let ask my boss, he's right here" Steve replied, helpfully..
"Well, let me ask my boss, he's right here" Steve replied, helpfully.
A quick discussion is ensued, and get this....
A quick discussion ensued, and get this...
it is the long and short of was that the gym had reduced new member cancellations from 74% down to 48%, within the first 12 weeks..
the long and short of it was that the gym had reduced new member cancellations from 74% down to 48%, within the first 12 weeks.
an epic result is To say that's is a gross understatement..
To say that's an epic result is a gross understatement.
It is was nothing short of a revolution for their business..
It was nothing short of a revolution for their business.
They is had been able to slash their front-end marketing costs by 62%, and net profits were up more than 25% because they were keeping so many more members than previously..
They had been able to slash their front-end marketing costs by 62%, and net profits were up more than 25% because they were keeping so many more members than previously.
Bottom line is is, they didn't need to put so much time, effort, and money into customer acquisition anymore, because they were keeping the gym full MOSTLY with existing members!.
Bottom line is, they didn't need to put so much time, effort, and money into customer acquisition anymore, because they were keeping the gym full MOSTLY with existing members!
That experience is was 7 years ago, and you might be interested to know that I remained a member of that gym until I moved out of State to California!.
That experience was 7 years ago, and you might be interested to know that I remained a member of that gym until I moved out of State to California!
retention process is More importantly, the cleverly designed I experienced had a huge impact on me, and it led me on a quest to study and master the topic of customer retention..
More importantly, the cleverly designed retention process I experienced had a huge impact on me, and it led me on a quest to study and master the topic of customer retention.
Fast forward is to today, I'm considered a world expert on the topic, I'm invited to speak Internationally about it at industry events like The Subscription Show, and I help companies implement proven systems for customer retention..
Fast forward to today, I'm considered a world expert on the topic, I'm invited to speak Internationally about it at industry events like The Subscription Show, and I help companies implement proven systems for customer retention.
Some people is call me a subscription scientist, but I prefer to say "Retention Geek!" But before I get too ahead of myself, I want to share the first big 'aha' moment I had, with you on the topic of retention... The Marketing Pendulum Has Swung Too Far!.
Some people call me a subscription scientist, but I prefer to say "Retention Geek!" But before I get too ahead of myself, I want to share the first big 'aha' moment I had, with you on the topic of retention... The Marketing Pendulum Has Swung Too Far!
I is What do mean by this?.
What do I mean by this?
The vast majority of businesses is focus their efforts entirely on customer acquisition and they ignore retention..
The vast majority of businesses focus their efforts entirely on customer acquisition and they ignore retention.
Some silicon-valley startups is even pride themselves on valuing their company based only on the number of new customers they acquire!.
Some silicon-valley startups even pride themselves on valuing their company based only on the number of new customers they acquire!
some businesses is Oh, think they're giving attention to retention, but I'll let you in on a dirty little secret... their efforts to 'handle' customer retention are usually so misguided they inevitably backfire and give the business a bad reputation..
Oh, some businesses think they're giving attention to retention, but I'll let you in on a dirty little secret... their efforts to 'handle' customer retention are usually so misguided they inevitably backfire and give the business a bad reputation.
I'll is prove it to you... I was recently invited to a roundtable discussion that included the founders of some well-known subscription service companies..
I'll prove it to you... I was recently invited to a roundtable discussion that included the founders of some well-known subscription service companies.
The topic of retention is came up, and two of the founders gleefully shared that their 'solution' to retention was to "hide the cancel button." I just about spit out the water I was drinking, because I now know that thinking is so misguided!.
The topic of retention came up, and two of the founders gleefully shared that their 'solution' to retention was to "hide the cancel button." I just about spit out the water I was drinking, because I now know that thinking is so misguided!
Their 'fix' is is the exact opposite of what you should do!.
Their 'fix' is the exact opposite of what you should do!
Here's is the simple truth that you haven't been told....
Here's the simple truth that you haven't been told...
It's is a LOT easier to make money by KEEPING customers,.
It's a LOT easier to make money by KEEPING customers,
them. is rather than acquiring.
rather than acquiring them.
the marketing pendulum is So, with stuck in position towards customer acquisition, I created a course to help as many businesses as possible to bring the balance back to BOTH customer acquisition and retention..
So, with the marketing pendulum stuck in position towards customer acquisition, I created a course to help as many businesses as possible to bring the balance back to BOTH customer acquisition and retention.
those two elements is When are in harmony, a business sees their profits increase, customers are happier, they receive higher valuations during exit, and a host of other benefits..
When those two elements are in harmony, a business sees their profits increase, customers are happier, they receive higher valuations during exit, and a host of other benefits.
You've is spent time and money to get your customers....
You've spent time and money to get your customers...
that time and money is Why keep flushing down the toilet?!.
Why keep flushing that time and money down the toilet?!
me is Let introduce myself... My name is Andrew Lock, I’m British, and I'm the presenter of the popular WebTV show, "Help My Business!" and author of 7 best-selling business books, including "Walt Disney's Way" and "Big Lessons from Big Brands." In 2013 I became intensely fascinated by the topic of customer retention..
Let me introduce myself... My name is Andrew Lock, I’m British, and I'm the presenter of the popular WebTV show, "Help My Business!" and author of 7 best-selling business books, including "Walt Disney's Way" and "Big Lessons from Big Brands." In 2013 I became intensely fascinated by the topic of customer retention.
I’ve is And since then studied it, tested countless strategies, and devised a proven system..
And since then I’ve studied it, tested countless strategies, and devised a proven system.
I’ve is helped literally thousands of business owners and entrepreneurs to build a better business and even become financially free..
I’ve helped literally thousands of business owners and entrepreneurs to build a better business and even become financially free.
O N L is Introducing... I N E T R A I N I N G "Retention Secrets" - The Ultimate Guide to Customer Retention.
Introducing... O N L I N E T R A I N I N G "Retention Secrets" - The Ultimate Guide to Customer Retention
It's is 100% video based training, designed to help you keep your customers along as possible..
It's 100% video based training, designed to help you keep your customers along as possible.
13 modules, is There are and you’ll learn the most advanced and proven member retention strategies that work for any business..
There are 13 modules, and you’ll learn the most advanced and proven member retention strategies that work for any business.
It's is risk-free, and 100% guaranteed..
It's risk-free, and 100% guaranteed.
a life-changing opportunity is This could very well be a life-changing opportunity for you..
This could very well be a life-changing opportunity for you.
The ability is to KEEP customers buying from you over and over again is like pure gold for any business... What's Included In The System?.
The ability to KEEP customers buying from you over and over again is like pure gold for any business... What's Included In The System?
a comprehensive training program, is This is with lifetime access!.
This is a comprehensive training program, with lifetime access!
this first lesson, is In I'll share why it's so important to give attention to retention, and invite you to consider some powerful case-studies..
In this first lesson, I'll share why it's so important to give attention to retention, and invite you to consider some powerful case-studies.
this lesson, is In I'll introduce you to the Harvard Business Review study that steered my radically different approach and thinking about retention..
In this lesson, I'll introduce you to the Harvard Business Review study that steered my radically different approach and thinking about retention.
the old adage: is Learning from "You can't improve what you don't measure", I'll show you the two best ways to measure effective retention..
Learning from the old adage: "You can't improve what you don't measure", I'll show you the two best ways to measure effective retention.
this lesson is In you'll discover the more than 20 wildly different reasons why people stop buying or cancel a subscription service..
In this lesson you'll discover the more than 20 wildly different reasons why people stop buying or cancel a subscription service.
this lesson, is In this lesson, we'll review how MOST businesses unwittingly have the wrong, antiquated approach to customer retention..
In this lesson, we'll review how MOST businesses unwittingly have the wrong, antiquated approach to customer retention.
this lesson, is In this lesson, we'll discuss the retention strategy of orientation, which encompasses the entire customer onboarding experience..
In this lesson, we'll discuss the retention strategy of orientation, which encompasses the entire customer onboarding experience.
this lesson, is In this lesson, we'll delve into the retention strategy of Instant ROI, which is all about delivering maximum value, fast..
In this lesson, we'll delve into the retention strategy of Instant ROI, which is all about delivering maximum value, fast.
customers is Connection: when feel connected to you and your business in some way, they’re far more likely to stick around..
Connection: when customers feel connected to you and your business in some way, they’re far more likely to stick around.
this lesson, is In this lesson, we'll look at how it's vital to recognize customers at every possible opportunity so they feel valued..
In this lesson, we'll look at how it's vital to recognize customers at every possible opportunity so they feel valued.
The ladder of ascension is is an essential component that most businesses neglect..
The ladder of ascension is an essential component that most businesses neglect.
You'll is see many examples of how to build it..
You'll see many examples of how to build it.
this lesson, is In this lesson, we'll go deep into the technical processes of how you manage customers, through your CRM system..
In this lesson, we'll go deep into the technical processes of how you manage customers, through your CRM system.
this lesson, is In this lesson, we'll consider how to handle refund requests appropriately, and how to determine genuine requests..
In this lesson, we'll consider how to handle refund requests appropriately, and how to determine genuine requests.
Here's is a taste of what you'll learn in this course: 7 critical retention strategies you must know about and implement The paradigm shift in customer acquisition vs retention The 2 most frequently made mistakes in onboarding What you MUST know about calculating the churn rate 4 magic words Netflix uses to drastically reduce cancellations The membership trick most SAAS companies don’t know about How to (at least) double subscription income The giant myth about email communication 3 very practical strategies for handling refund requests effectively An eye-popping demonstration of the ladder of ascension The SECRET that explains why people cancel vs stay Why hiding the cancel button invariably backfires What to do when someone calls into customer service to cancel The communication tool that’s even more effective than email 7 step system for creating an effective onboarding video (with scripts) Course Content Sale Page: https://www.samsuccess.com/retentionsecrets.
Here's a taste of what you'll learn in this course: 7 critical retention strategies you must know about and implement The paradigm shift in customer acquisition vs retention The 2 most frequently made mistakes in onboarding What you MUST know about calculating the churn rate 4 magic words Netflix uses to drastically reduce cancellations The membership trick most SAAS companies don’t know about How to (at least) double subscription income The giant myth about email communication 3 very practical strategies for handling refund requests effectively An eye-popping demonstration of the ladder of ascension The SECRET that explains why people cancel vs stay Why hiding the cancel button invariably backfires What to do when someone calls into customer service to cancel The communication tool that’s even more effective than email 7 step system for creating an effective onboarding video (with scripts) Course Content Sale Page: https://www.samsuccess.com/retentionsecrets