Acumen – Marketing at the Bottom of the Pyramid (Acumen Academy 2020)
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Acumen – Marketing at the Bottom of the Pyramid (Acumen Academy 2020)
Marketing at the Bottom of the Pyramid
Learn how to understand and connect with your customers to promote dignity and choice
In this 4-module course, you’ll learn the 4Ts Framework (Truth, Trust, Tribes, and Trials) to help you deliver new solutions to customers living in emerging markets. You’ll explore and discuss case studies from Sanergy, an innovative company working to improve sanitation in urban slums and an Acumen investee. Through a deep examination of personal behavior and worldview, you will learn the role of emotions in customer decision-making, and reflect on ways to treat customers with dignity and respect.
Your Instructor
+Acumen
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Course Curriculum
Marketing at the Bottom of the Pyramid
Welcome to the Course
Welcome from the Director of +Acumen
Course Overview and Logistics
Course Roadmap & Schedule
How and Why We Work in Teams
About Us
Take the Pre-Course Survey
Introduce Yourself
Frequently Asked Questions
1. Introduction to Marketing at the Bottom of the Pyramid
Introduction to Module 1
Complete the Reading (Individual)
Watch the Videos (Individual)
Hold Your Workshop (Team)
Submit Your Assignment
Participate in the Global Conversation
Congratulations on Finishing Module 1
2. Marketing Principle #1: Truth
Introduction to Module 2
Complete the Reading (Individual)
Watch the Videos (Individual)
Hold Your Workshop (Team)
Submit Your Assignment
Participate in the Global Conversation (Individual)
Congratulations on Finishing Module 2
3. Marketing Principle #2 and #3: Trust and Tribes
Introduction to Module 3
Complete the Reading (Individual)
Watch the Intro Video
Watch the Workshop Videos
Hold Your Workshop (Team)
Submit Your Assignment (Individual)
Participate in the Global Conversation (Individual)
Congratulations on Finishing Module 3
4. Marketing Principle #4: Trials
Introduction to Module 4
Complete the Reading
Watch the Videos (Individual)
Hold Your Workshop (Team)
Submit Your Assignment
Participate in the Global Discussion
Congratulations on Completing the Course!
Conclusion
Take the Post-Course Survey
You’re Done! What’s Next?
Additional Resources
Disclaimer
Disclaimer
