Salepage link: At HERE. Archive: http://archive.is/nDxsv
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In Celebration Of His 40th Anniversary In Information Marketing, Dan Kennedy Goes Deep, Deep, Deeeeeep Into The Archives…
“Discover Dan Kennedy’s Lifetime Of Work–Including 356 Examples And 1556 TOTALPages Of Ads, Notes, Samples, Photos And Artifacts–Accumulated Over 40+ Years In Marketing, Copywriting, Speaking And Authorship…”
Thursday 3:12 pm
From: The desk of Dan Kennedy
Dear Renegade Marketer,
Let’s get to it without any “warm up”. What I’ve done is perform a thorough excavation of literally rooms of files, notes, samples, photos, artifacts and more, accumulated throughout 40+ years in marketing.
I then compiled everything into a 1556-page tome you’ll be able to examine and swipe ideas from for your own promotions and business.
Best part: I put my own notes within each item, written by me in 2013, to either teach an important concept or give context to that particular piece.
This commentary will create multiple “a-ha” moments for you as you leaf through this massive collection. This is like having 40 years of my marketing “know how” all in one package for you to peruse, get ideas from, and take action on for your own promotions.
Listen: these “teaching examples” have stood and WILL stand the test of time. I also included odd and curious items, personal items, and items of historical significance. As with a museum, different things will interest different visitors at different times.
I guess you can say this is the mother lode of “Dan Kennedy stuff” you will EVER encounter. And I will warn you that:
You Can Only Get This RARE Collection Of My Lifetime Of Work For A Very Limited Time…
You see, I picked these to be good representatives of changes in style and technique across the decades, from 1970 to Present. Included are pieces that were extremely successful, pieces of historical curiosity, and personal favorites.
This collection includes my first B2B full-page trade journal ad I wrote back in 1973…all the way to recent promotions I wrote this year.
It also includes my first ads I wrote for Magnetic Marketing…my most successful product to date. I even included the script for the actual speech I used to sell Magnetic Marketing from the stage.
I also included selected pieces from the seminar marketing campaigns I did for one client – Rory Fatt and Restaurant Marketing Systems – from 2005 to 2006 through 2010.
You’ll get a bigger snapshot later on of all 1554 pages of this archive that’ll generate TONS of:
So when you take action today and that big box containing this Archive lands on your doorstep:
Do NOT Ignore Campaigns That Are Not In Your Market…
For example, if you’re not a seminar marketer, don’t ignore Rory’s campaigns or any other campaign you’ll come across in this Archive. There is much here to be adaptable and transferable for you own business.
No one engaged in marketing can fail to unearth gems in this massive collection. Yes, some of these items were not in pristine condition, in my files and drawers, cardboard cartons, and storage. So their reproductions are not perfect and some you might need a magnifying glass to examine. But trust me, your diligence will be rewarded.
Here’s what else you’ll discover in this 1556-page archive that could be a huge bastion for your business:
Of course I could go through all 356 examples in this archive one by one, but instead:
Here’s The Actual Table Of Contents Of This Massive Archive That’ll Summon TONS Of Ideas For Your Own Ads And Business:
MARKETING PIECES
1: 1968: Best Lead Generation Letter, Not By Me
2: 1973: My First B2B Full-Page Trade Journal Ad (for Environmental Structures)
3: 1973: The Other B2B Ad For Same Product
4-5-6: 1974: Correspondence with Kemmons Wilson, Founder of Holiday Inn re.
Environmental Structures
7: 1974: Franchise Lead Generation Memo for Environmental Structures
8: 1974: Photos of Environmental Structures
9: 1972: First media about ESI – ‘Keeping House In A Plastic Bubble”
10: 1976 & 1977: My First Full-Page Magazine Ads For An Info-Marketing Client,
First Ad For My Own First Info-Product and Other Ads of the Era, From Same Media
11: 1975: LIFT NOTE EXAMPLE – from Success Education Corp.
12: 1975: ORDER FORM EXAMPLE – from Success Education Corp.
13: 1977: Another Version – First Info-Product Ad For Client (Success Education Corp.)
14: 1978: Typical Article of many I wrote and had published in mid and late 70’s
15: 1978: The first Dan Kennedy postcard promoting seminars
16: 1978: Membership Order Form used at my retail Self-Improvement Center
17: 1978: First Full-Page Ad For My Own “Success Company”
18: 1979: My First Public Seminar Brochure
19: 1979: My First Copywriting Job for a Professional Speaker (Buster Crabbe)
20: 1979: My First Paid Copywriting Job for General Cassette Corp – to Success Readers
21: 1980: My Mini-Catalog for our “Brass Eagle” awards business
22: 1981: My version of the famous Thank-U-Gram® – The Thanks-A-Million Note
23: 1982: PROMOTIONAL NEWSLETTER, “Generally Speaking”, for General Cassette – a
marketing piece to a niche market (professional speakers)
24: 1983: ‘Road Show” direct-mail piece, for seminars for speakers, featuring Nido Qubein
25: 1983: “Success Spoken Here” Package Insert
26: 1982: First Niche Market Catalog – for chiropractors
27: 1982: My (very successful) EXPENSIVE EXPERIENCE $1 CASSETTE magazine ad*
(*The advertised cassette and transcript are in Deluxe Edition of Archives)
28: 1982: The Course sold by the EXPENSIVE EXPERIENCE CASSETTE, shown in a
staged product photo
29: 1982: 2-Page Ad in SUCCESS for General Cassette (3 Ads In 1)
30: 1982: Smaller Ad, SUCCESS
31: 1982: Catalog of “Special Reports” – to niche (professional speakers)
32: 1983: POSITIONING PRODUCT – Clever product comprised of interviews
33-35: 1987: Info-Product Brochures/Mini-Catalogs
36: 1984: 2-Sided Order Form I Created for Success Education Training Company
37: 1984: “VALUE BUILD” Side of Order Form for my co., SuccessTrak
38: 1984: Full Page Print Ad For My Client, “Gold By The Inch”
39: 1986: Winning Version of Full Sales Letter I Wrote for Gold By The Inch
40: 1986: Unique Testimonial Story Booklet I Created for Gold By The Inch
41: 1991: DROP-DOWN OFFER, Direct-Mail Piece for Gold By The Inch
42: 1986: 2-Sided “Renewal” Order Form I Created for SuccessTrak
43: 1987: Cover Letter w. “Check Gambit”, Gift With Purchase Offer – Empire Cassette
44: 1987: Canada target market letter – General Cassette
45: 1988: STICK LETTER – Magnetic Marketing System®
46: 1990: Article of mine, in DM NEWS, re. infomercials
47: 1990: POSITIONING ARTICLE of mine, in a niche (chiropractic) + much more
recent Positioning Article, generic, in SUCCESS
48: 1991: Sales Letter for Psycho-Cybernetics Home Study Course
49: 1991: Ad for My Cassette Programs in ENTREPRENEUR
50: 1992: Workshop Brochure for Small Business Emergency Survival System
51: 1992: Original SUCCESS EVENT Brochure – with Zig Ziglar, Peter Lowe and Me
52: 1993: BUCK SLIP with Big Bonus Offer
53: 1993: BOOK AD TO ENTER NICHE (MLM industry)
54: 1993: ADERTORIAL/AD HYBRID EXAMPLE
55: 1993: Original Version, My Famous “$4,000.00 A Day In Your Underwear Ad” for
JPDK (Jeff Paul)
56: 1993: Cover of the original “Little Yellow Book” for JPDK
57: 1993: OPPORTUNITY AD – for another client
58: 1993: TESTIMONIAL LIFT NOTE EXAMPLE
59: 1993: One of my most clever pieces – VIP DISCOUNT LIST EXAMPLE
60: 1993: “Atlanta Sinkhole Kills 2” Lift Note
61: 1994: MAGALOG: Original Magalog for No B.S. Marketing Letter
62: 1994: Original Masthead Photo, No B.S. Marketing Letter &nbs