Digital MarketingLab-LinkedIn Advertising Bootcamp – Mike Cooch

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Discover The Ad Platform EVERY B2B Marketer Should Be Using to fill their sales pipeline…

Introducing the ‘LinkedIn Advertising Bootcamp’

Why is LinkedIn THE B2B ad platform ?

the best b2B reach online

LinkedIn has 400M users worldwide, and it’s a community that’s 100% focused on business. That makes it the perfect environment to find B2B prospects and clients for your products and services.

incredible ad targeting

The targeting in the LinkedIn ad platform is by far and away the best when it comes to B2B advertising – nothing else even comes close. Target by industry, job title, members of LinkedIn groups, location, language, demographics, and even the employees of a specific company!

simple, but enough features to do the job

The LinkedIn ad platform is much simpler to use than the Facebook ad platform. But at the same time, it has everything you need to be successful: retargeting pixels, conversion tracking, split-testing, and a variety of different ad formats.

What You’ll learn at the linkedIn Advertising bootcamp

#1. How to laser target your perfect prospects on the LinkedIn Ad Platform

Don’t waste a dime on ads to the wrong person!

• Laser target your exact ideal prospect based on location, gender, age, industry, job title, universities attended, LinkedIn groups their in, company they work at, and more!
• How to expand your audience the right away…and avoid the audience expansion options that will cost you way too much for too little return!.
• How to combine the various ad targeting functions on LinkedIn to cut as much waste from your campaigns as possible.

#2. How to Execute our ‘Prime the Pump’ strategy to lower your ad costs by 50%

a step-by-step process

• I’ll show you exactly how we ‘Prime the Pump’ on LinkedIn to cut costs by as much as 50% and make sure our content is resonating with our audience
• How to minimize budget invested until you know you have a winner to run with
• The most important factor we’ve found in dramatically lowering the cost of our ‘Awareness’ campaigns so we can be in front of more prospects every day

#3. How To Set Up A Complete Marketing Funnel Within LinkedIn

Pull Your Prospects Through Each Step Of The Funnel

• How to use content and direct response ads as a team to pull interested prospects through a step-by-step funnel
• The critical multi-step process you must take before making a direct offer to a prospect
• How to incorporate Facebook and your other audience lists into your LinkedIn ad campaign strategy for best (and cheapest!) results.

#4. Live training With Mike Cooch & Team

i won’t leave you hanging!

• You’ll have questions…we’ll do a live training so I can answer them
• I’ll walk through everything live to make sure all critical topics are covered completely