Introduction to SEO: Tactics and Strategy for Entrepreneurs – Rand Fishkin

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About This Class

Join “Wizard of Moz” Rand Fishkin for a dive into the heart of SEO. This 90-minute class shares actionable insights and tactics for optimizing your content and organically raising the online presence of your business and brand.

Bite-sized, easy-to-follow lessons cover

• crafting an SEO strategy that “moves the needle”
• granular fundamentals for content optimization
• walk-through demos auditing a full site & specific posts

This class is perfect for entrepreneurs, small business owners, startups, freelancers, junior marketers, web designers, and copywriters eager to do SEO that matters! No prior experience or skills required.

How do you know this is the class for you? The best thing about SEO is that it’s not different for every type of site. The fundamentals covered in this class can be applied universally.

By the end, students are all invited to work on a project that can put all their learnings into action: sharing their own SEO strategy and optimizing a piece of content based on keyword research.

12 Lessons (1h 30m)

1. Introduction
2. An Overview of SEO
3. What is SEO strategy?
4. How do I use analytics to measure success?
5. Ranking Factors
6. Debunking Myths and Misconceptions
7. Audience, Keywords, Content Strategy, and On-Page Optimization
8. Crawl Friendliness and External Links
9. Moment Lens: How can we evaluate the strategy?
10. A New Post: How can we make the most of SEO?
11. Content Tips and Tricks
12. Building a Culture of SEO Success