The Price is Right – Alec

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About this course

‍In this course we’ll teach you a number of the ways that designers and illustrators price their work. Throughout, we’ll look at the reasons behind different rates and strategies, leaving with you a range of tools that will help you to understand the true value of the service you provide.

‍Once you know your value, you can start to help your clients to understand it too.

Course Curriculum

Welcome 

• Welcome to The Price is Right (6:57)
• Using this resource (2:13)
• Task: Warm up (6:55)

Setting a rate that works for YOU

• Breaking down the numbers (4:48)
• Task: Calculate your overheads (3:01)
• Learning to thrive (3:55)
• Thirds (3:30)
• It’s all about you (3:28)

Understanding the confidence effect 

• Tackling confidence(1:11)
• Citi living (4:50)
• Swoosh (4:04)
• A weekend with Günter (6:02)
• Trust the process (1:34)

Hourly / daily rates 

• Introduction to hourly / daily rates (4:37)
• Advantages and disadvantages (4:24)
• Task: Test your daily rate (1:24)

Flat / project rates

• Introduction to flat / project rates (5:00)
• Advantages and disadvantages (4:46)
• Task: Test your flat / project rate (0:48)

Value-based pricing

• Introduction to value-based pricing (8:50)
• Advantages and disadvantages (10:28)
• The consultant (7:35)
• Task: Test your value-based strategy (2:36)

Different strokes for different folks

• Customising your approach (4:25)
• Factors to consider (2:06)
• Good – cheap – fast (6:11)
• Task: What if you had to pick two? (1:23)

Quote me again

• Let me ask again (7:55)
• Task: Fresh quotes please (0:32)
• Let’s reflect (3:08)
• Service vs. product (3:17)
• The power of perception (4:19)

Negotiation 

• Introduction to negotiation (1:10)
• Imposter syndrome (2:03)
• Embracing discomfort (4:39)
• Educating your client (5:06)
• Questions (2:21)
• The three whys (2:24)
• Discovery questionnaires (2:06)
• Task: Draft your discovery questionnaire (1:44)
• Return on investment (9:59)
• Boundaries (4:57)
• Task: Negotiate with a friend (1:48)

Terms agreements 

• WTF is a terms agreement (3:53)
• Why do I need one (4:01)
• Components (21:23)
• Task: Set out your terms agreement (2:26)

Invoicing 

• Introduction to invoicing (2:25)
• Components (12:37)
• Task: Develop your invoice (1:27)
• A note on automation (2:33)

The chase 

• Being prepared (3:40)
• Tricks of the trade (3:49)

Round-up 

• Our journey (5:04)
• Feedback (4:20)
• Farewell (2:25)