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Whether you use cold email to find sales leads, connect with influencers, build your personal brand, find mentors, or grow your network, there’s no underestimating its power.
Cold email is one of the best sales channels you can add to your business. When done well, it can generate a huge response rate to your inquiries (see the 29 percent rate Kyle Gawley achieved).
Unfortunately, most people don’t do cold email well. After the Mailshake team reviewed hundreds of cold email campaigns to increase their effectiveness, we’ve learned why some people don’t reach their campaign goals.
They don’t do the research that’s necessary for cold email success.
They use personalization in a way that’s artificial (or, worse still, creepy), rather than motivating.
They don’t send at the frequency needed to make an impact.
They don’t commit to improving their writing, following up as needed or measuring their performance in order to reach their goals.
There’s no substitute, however, for doing the work.
Over the next 8 lessons, I’ll show you how to turn theory into practice, tapping into existing cold email best practices and deploying them in a way that’s both efficient and effective.
We cover everything you need to complete your journey from novice to master cold email outreach performer right here. Here’s what we’ll cover:
LESSON #1HOW TO WRITE A GOOD EMAIL
We’ll look at the prep work that goes into writing an effective cold email as well as explore different templates you can draw on for inspiration.
LESSON #2WRITING SUBJECT LINES, OPENING LINES & BODY COPY
We’ll take a deep dive into three critical components of your cold emails: your subject line, opening line and body copy.
LESSON #3EXPEDITING THE SALES OUTREACH PROCESS
We’ll explore the tools and processes you can use to find anyone’s contact information. Use them to focus and fine-tune your cold emailing efforts so you’re reaching likely buyers – not tire-kickers.
LESSON #4PERSONALIZATION
Personalization is about more than the first name merge field. In this lessons, we’ll cover the specific types of personalization you should be using, as well as when they should be deployed.
LESSON #5BUILDING A QUALITY CHECK PROCESS
Don’t damage your reputation with an error-riddled email. Reference the “10 Questions” given in Lesson #5 before sending out every cold email.
LESSON #6FOLLOW UP EMAILS
92% of salespeople give up after four “no’s”, but 80% of prospects say “no” four times before they say “yes.” In this lessons, we’ll cover how to put together an effective follow up series that saves the deals you’re missing now.
LESSON #7ANALYZE, OPTIMIZE & SCALE
Cold email optimization is the difference between lackluster performance and sales messaging success. Here, we’ll cover what to test, how to test it and how to scale your cold email campaigns.
LESSON #8EXPERT SESSIONS
Don’t just take my word for all of this. Check out Lesson #8 for video interviews with cold email experts who give you their best suggestions for sending sales emails.