Better Branding Course – Caroline Winegear
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Are you a creative entrepreneur trying to grow an audience in a crowded industry?
The secret to cutting through the clutter is building a brand around your UNIQUE differentiator.
You have this idea.
This vision for what your life could look like.
- Having full flexibility over your day.
- Doing work that truly lights you up.
- Using your unique gifts to make a difference in other people’s lives.
BUT there’s something big missing:
You lack the clarity and confidence to communicate this vision to the world.
That’s where the Better Branding Course comes in!
With this course, I teach YOU to become the designer.
Better Branding Course is all about giving you the freedom to bring your ideas to life.
I’m going to teach you my unique process for uncovering what makes you and your business truly one-of-a-kind and how to translate that essence into beautiful visuals that authentically convey the right tone for your brand.
I want to help you build a business that supports the life you dream of. And distinctive, cohesive, authentic branding is your ticket to that.
Don’t wait any longer to start living your best life!
Here’s the journey we’ll go on together…
The course content is broken down into four main sections, designed to transition you easily from your brand foundation to designing your new brand identity.
Module 1: Story
Uncovering what makes you one-of-a-kind
Lessons include…
- Owning Your Origin Story: What led you to create your business and what parts of your personal history can help you stand out
- Clarifying Your Business Foundation: Getting clear on the who, the what, the how and the WHY of your business so that your branding will align with your business fundamentals
- Declaring Your Brand Beliefs & Values: Figuring out what your brand stands for based on what YOU care about
Module 2: Concept
Translating your unique story into a concise brand foundation
Lessons include…
- Developing Your Brand Canvas: Pulling together the various elements of your brand story and turning it into a clear brand perception
- Establishing Your Tone Words: Selecting the five words that will become the basis of your brand
- Building A Visual Vocabulary: Understanding how tone words translate to visual design elements
- Creating A Mood Board: How to pull together the right inspiration images to set a powerful aesthetic as a jumping off point for your visual identity
Module 3: Execution
Translating your concept into a visual Brand Identity
Lessons include…
- Typography: Understanding what gives typefaces their personality, how to pick the right ones for your brand, and when/how to use typefaces throughout your branding
- Color: How many colors do you need for your brand and how to develop a palette that is both versatile and totally authentic to you
- Graphic Elements: Illustrations, icons, graphic shapes – they all can pull your entire brand together into something that is memorable and cohesive
- Logos: Once we have the basic parts of your brand, building a logo is 10 times easier! Logo best practices and what variations you’ll need
- Photography: Where to look for great photos and how to develop a consistent aesthetic for blog posts images, web design and social media
- Creating Your Brand Board: Pulling it all together in a Brand Board so you can see how your brand elements work together and balance each other
Module 4: Activation
Implementing your new brand system into a web design you’re proud to show off (using Squarespace)
Lessons include…
- Getting Acquainted With Squarespace: A walkthrough of the Squarespace dashboard and basic functionality
- Website Structure: Creation of a site map so that you can start to organize your website content
- Page Layouts: How to structure content on your page so that it’s interesting and digestible to your website visitors
- Branding Your Home Page: How to integrate your brand elements into your home page design
- Branding Your Social Media Presence: Creating banners and profile images that carry your brand seamlessly through to your social profiles
- Launching Your Brand: Creating a launch plan to build excitement and buzz around your newly updated brand!
That’s right. This course takes you from a vague idea to a clear visionto a custom branded website that is professional, confident and 100% YOU.
“Beginning the Better Branding Course was a total jumpstart for my business – Caroline has made every step in the branding process enjoyable and much easier than I thought!”
– ROBYN P.
Get the full e-course:
Video lessons, resources & templates.
If you want to dig into the course content but don’t need the community support or personal feedback from me, this option is for you! You’ll receive access to all four modules, all worksheets, templates and resources.
- 4 course modules including 26 video lessons
- Walk-through tutorials using Photoshop, Canva AND Google
- Over 18 worksheets to help you apply what you learn
- Templates for use in Photoshop, Canva or Google for your Mood Board and Brand Board
- 390+ page E-guide with all lessons in written format to refer back to
OR get the e-guide only:
DIY it by reading the basics!
Get the course as a 300-page PDF guide with images and worksheets. And don’t worry, you can upgrade at any time — just shoot us an email and you can pay the difference immediately to get access to the video course! You’ve got nothing to lose!
- 390+ page E-guide with all lessons in written format to refer back to
- Over 18 worksheets to help you apply what you learn
