Salepage link: At HERE. Archive:
Get advanced level skills in digital analytics.
This program is for people serious about building skills, and are ready to put in the effort it takes to complete a Minidegree.
Professionals with deep knowledge in one area – like digital analytics – are in high demand. Whether you work in marketing, CRO, or UX – without data skills you’ll become obsolete. This program will turn you into a data-driven specialist who can set up any needed tracking, and turn data into insights and money.
Digital analytics is the most sought after specialization in this era of data-driven marketing.
…you will learn digital analytics using the Google’s suite of tools, from Google Analytics to Tag Manager to Data Studio. In addition, you’ll get skills like data storytelling, how to successfully communicate with stakeholders, working with Excel / Google Sheets, and more.
By the end of this program, you’ll have the skills that the market wants – and you need – to accelerate your career – and a certificate you can rely on.
There’s much more demand for digital analysts than there are qualified professionals. Laws of demand and supply result in high salaries. There’s never been a better time to get into digital analytics than right now.
If you do a search on LinkedIn right now for jobs requiring Google Analytics and Tag Manager skills, it’s in the multiple thousands.
A practical, hands-on curriculum – built by leading practitioners – will teach you the right skills for the marketplace.
We’ve worked alongside industry experts to determine the most relevant topics. What’s useful and in-demand has informed our curriculum more than anything else.
Classes are taught by various top practitioners, well-known names in the industry. Program content is a curation of self-paced video courses, so you can learn at a speed that suits your schedule.
Lessons include optional assignments to apply what you’ve learned.
Minidegrees are collections of individual courses, grouped together around a theme. Digital Analytics Minidegree is designed to give you advanced level skills in digital analytics.
All of our instructors are hand-picked, and carefully vetted. Our approach is straightforward – every instructor needs to be the absolute best in the world at what they do.
Recommended event video viewings: 4
Click on the lesson to the right to read about the basics of digital analytics.
Instructor: Chris Mercer
Go from zero to effective in using Google Analytics
Instructor: Fred Pike
Learn how to audit and propose solutions to Google Analytics issues
Instructor: Jeff Sauer
How to identify conversion opportunities with Google Analytics.
Instructor: Chris Mercer
Extract expert-level marketing insights from Google Analytics
It’s not about data, but insights. This track teaches you how to work with data, how to present insights from it and how to persuade minds with data.
Instructor: Michele Kiss
Learn to create impressive, time-saving reports with Data Studio
Learn to create more insightful reports and save time in the process with Data Studio.
reporting | analytics | CASE formulas | visualization
Instructor: Khrystyna Grynko
Learn to automate insightful reports with Google’s lightning-fast analytics data warehouse.
Instructor: Chris Mercer
Become a savvy Facebook Analytics user in an hour.
Learn the ins and outs of Google Tag Manager. From deploying tools to advanced javascript.
Instructor: Chris Mercer
Master fundamentals of Google Tag Manager
Apply basic GTM knowledge for increased power and control over data measurement.
tracking | the data layer | tagging
Instructor: Chris Mercer
Unlock the true power of Google Tag Manager
Instructor: Simo Ahava
Turn your website into a tracking machine by mastering Google Tag Manager
Instructor: Russell McAthy
Learn how attribution makes your marketing work.
This course will help the students understand what data they have and how to understand consumer behavior to drive value for organizations moving forward.
attribution | consumer behavior | analytics