Advertising on LinkedIn – AJ Wilcox

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Linkedln ads are highly-targeted social ads, which differ significantly from search marketing. In this course, join instructor AJ Wilcox as he digs into Linkedln ads, providing practical strategies that can help you make this powerful platform work for you. He shares what makes Linkedln ads so valuable, helps you get acquainted with the platform’s capabilities, and demonstrates how to create effective ads on Linkedln. Learn how to best use Text Ads, Sponsored Content, Sponsored InMail, and Dynamic Ads; approach audience targeting; organize your campaigns for simple reporting and performance evaluation; troubleshoot poor performance; and more.

Topics include:

• Who should and shouldn’t advertise on Linkedln
• Using Text Ads, Sponsored Content, and Sponsored InMail
• Audience targeting options
• Setting your bids and budgets
• Retargeting strategy
• Tracking your progress throughout the sales process
• Benchmarking and troubleshooting