Advanced GTM – Simo Ahava

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Get advanced level skills at Google Tag Manager

Turn your website into a tracking machine by mastering GTM

Do you feel like you know Google Tag Manager, but there’s a lot more to know?

Here’s your chance to master Google Tag Manager’s complexities with Google Developer Expert Simo Ahava.

Once you’re ready to move past the basics, you need to realize that GTM is a javascript deployment machine. As an advanced level GTM user, you need to know how to work with APIs, data layer and event tracking.

This is what this course is about.

In this 9-lesson training program, you’ll learn

• Understand GTM and the GTM data model, useful Javascript skills, and how to automate tasks using the GTM programmatic API

• Customizing GTM event tracking to track interactions on a site

• Customizing your Google Analytics setup using Tasks API, hitCallback, the Google Analytics Settings variable, and regular expressions
• Ins and outs of the dataLayer
• Turning GTM into a true force of power in your data organization

Get more confidence with the technology stack of the web

Google Tag Manager sits firmly in the fascinating interface between different parts of the organization: marketing, IT, HR, sales, and products & services.

To understand this interplay between the different departments of an organization and the systems they use to communicate data to and from the website, it’s important to understand the web browser and how GTM is firmly entrenched in the capabilities and limitations that the browser technology stack imposes.

This course will help you understand the dynamic nature of JavaScript, and how things like event tracking and DOM manipulation can both work for you and against you.