Salepage link: At HERE. Archive: https://archive.is/wip/M7IeR
We grew IMPACT from a small web design firm to a 70-person marketing agency with $10 million in annual revenue. IMPACT has been recognized by HubSpot and DigitalMarketer as “Agency of the Year,” and as a great place to work by Inc. and Comparably. The secrets to our success have been finding and developing the right people, defining our purpose, relentlessly pursuing feedback, and focusing on trust. However, our growth has not always been easy. In this course, we cover the mistakes we’ve made — and how we’ve grown from them, as we position ourselves as digital sales and marketing innovators.
Master the principles that will allow your agency to scale up and provide you, the agency owner, the life you always wanted.
The sessions in this course are first-person, real-life challenges, presented by a leading CEO who had to change and adapt to grow his business. Students will see numerous examples, templates, and specific information that is directly connected to the lessons.
Growth is hard. When you start an agency, you’re more or less required to take any business you can get. However, to truly differentiate yourself in your marketplace (and to truly deliver
exceptional work) you have to pare down your purpose and fine-tune your services. This means bringing on the right professionals, building relationships with the right clients, and learning how to say no to “bad fits.”
In many cases, this is only learned by way of mistakes. In other cases, a few mistakes can be costly enough to close a business. This course seeks to help you avoid the missteps that hinder
your growth.
The intended results of this course are steady, smart growth that is purpose- and people-centered, allowing a business to become a trusted, respected industry leader.
This course is aimed to suit a professional who seeks to grow a marketing agency from its infancy to its financial and cultural maturity. The ideal student likely runs a very small business and had ambitions of growth.
Introduction to building a marketing agency.
Topics Covered:
LinkedIn is easily the largest professional network in the world with more than 600 million users.
But it’s not enough to just have a LinkedIn page, you need a great one—especially if you’re looking for new opportunities.
A 2018 CareerBuilder survey found that 70 percent of employers use social media to screen candidates. Over half of those employers are searching for your profile to see if you have the skills needed for the job.
What’s more? LinkedIn found that people who add credentials to their profile receive 6x more profile views than those who don’t.
This means that you can add your certificates to your profile, share your accomplishments in your feed, and join our alumni network!
This course (and all others – full list here) are included with the CXL Institute subscription.
At CXL Institute, you can take online courses on growth, digital marketing, optimization, analytics, persuasion – all in a single subscription.
Got a team, multiple users? Get our Teams All-Access plan instead.