The Etsy Crash Course – Jay De Souza and Dionne Baker
Salepage link: At HERE. Archive: https://archive.fo/Fm5y2
This is the complete how-to guide for getting started on Etsy. In this course you’ll learn:
– How to set-up your products on Etsy
– What key mistakes to avoid if you want to be successful
– How to link your store to a fulfillment house like Shirtly, TeeSpring, or Printful
– The tools you can use to find keywords that match your products
– How to rank on Etsy’s search algorithm
– How to complete market research on your competitors
– What expectations are realistic in terms of goal-setting and scaling your Etsy store
– and more!
Course Curriculum
Introduction & Welcome
- Tips for Success – Discussion with Jay De Souza (79:58)
- What You’ll Learn (2:30)
Defining Your Ideal Customer
- Defining Your Ideal Customer / Target Marketing (16:27)
- Live Examples – Ideal Customers for Top Selling Etsy Stores (13:58)
- Action Step: Ideal Customer Worksheet Explained (1:42)
Key Things to Nail Down Before You Start Your Set-Up
- Creating Products That Sell on Etsy (8:49)
- Pretty Product Photography (17:43)
- Product Flatlays & Mockups The Easy Way (7:12)
- Product Options at Printful, Shirtly, and Teelaunch (6:17)
- Branding for Etsy (13:35)
- How-to: Create Your Etsy Banner on Canva.com (22:52)
- Choosing Your Strategy for Success on Etsy (18:22)
Setting Up Your Etsy Store & Linking to Production Partners
- How-To: Register Your Etsy Store – Part 1 (14:43)
- How-To: List Your Products (49:32)
- How-To: Link Your Store to Printful (6:00)
- How-To: Sync Your Etsy Product’s Artwork to Printful’s Products (9:57)
- How-To: Link Your Store to TeeSpring (Coming Soon)
- How-To: Link Your Store to Shirtly (Coming Soon)
- How-To: Finish Registering Your Etsy Store – Part 2 (0:57)
- How-To: Fill Out All Etsy Shop Sections & Finish Branding Your Store (13:14)
- Getting Your First Sales (19:32)
Market Research for Etsy
- Researching Your Competitors (18:46)
Etsy’s Search Algorithm Explained & Etsy SEO
- Esty Shoppers vs. Shoppers on Other Platforms (13:47)
- Tools to Find Keywords That Bring Shoppers to Your Store (20:14)
- Etsy’s Algorithm & Understanding How Your Store’s Settings Influence Your Rank (31:57)
Creating Your Customer’s Experience – Customer Service for Etsy
- Your Store’s WOW Factor (9:54)
- How To Get 5-Star Reviews (3:12)
- How To Ensure Long-term Success (6:02)
Mistakes and Pitfalls to Avoid
- 7 Key Mistakes Etsy Sellers Make All The Time (13:41)
- How To Avoid Having Your Store Shut Down (6:25)
- Policies to List in Your FAQ Section (5:58)
- Getting Etsy Customers on Your Email List (4:00)
- Facebook Ads for Etsy Sellers (26:46)
- Etsy’s Terms & Conditions for Sellers
