Salepage link: At HERE. Archive: http://archive.is/ByQED
Enroll in this Google Analytics course to learn how to…
Course length: 8h 30m
In Google Analytics you should know:
Not required, but bonus:
You’re probably overqualified if you:
So you know a thing or two about Google Analytics, huh? Great. That data-driven mindset puts you ahead of 60% of marketers today.
Now it’s time to join that top 10% of Google Analytics experts.
It’s time to find the insights that will take your campaigns, site and career to the next level.
Remember when you were starting out and you’d open Google Analytics, take a look at your sessions for the month and then close the browser?
You’ve come a long way.
But there are still plenty of insights hiding below the surface you’ve managed to scrape so far. The truth is, you just don’t know what you don’t know.
You’ll start by learning how to build audiences, which will not only uncover powerful new insights about your visitors, but allow you to run more effective acquisition and retention campaigns as well.
It starts with a Google Analytics configuration that’s customized for you and your business.
That’s why you’ll spend a significant amount of time on how to customize based on your business and particular use case.
Custom dimensions, custom reports, custom metrics, custom everything.
Your Google Analytics will be designed just for you and your specific needs.
If you’re like most marketers, you’re still relying on last click attribution. The problem? You’re missing out on a lot of conversion and funnel insights.
You need to understand and visualize how your visitors actually convert. Last click attribution won’t give you that.
Learn exactly how many touches occur before the conversion, exactly how long it takes, exactly how all of your channels are working together.
Is the content team spending their time wisely? Is the PPC team? How about the social team?
To be a data-driven marketer who makes meaningful business decisions based on real insights, you’ll need to dig beyond the basics. You’ll need to mine for data that proves ROI.
You’ll learn how to better spend your marketing time and money.
Great reporting means a smarter, more informed team and more buy-in from the execs.
So, why not learn enterprise-level Google Analytics reporting tactics and processes? You’ll have command of Data Studio, which is part of the Google Analytics 360 Suite.
Charles, your instructor, has worked with enterprises like Yelp, Glassdoor and GoPro, so you know you’ll be learning leading-edge reporting strategies.
CXL Institute brings you intensive online training course led by world renowned analytics expert, Charles Farina.
After just 8 classes, you’ll have Data Studio expertise and advanced Google Analytics skills. You’ll be able to:
At the end of the day, this course is going to make you a smarter, more data-driven marketer. (It’s going to make you a lot of money, too.)
Charles Farina has spent 10 years in Google Analytics, leading implementations and providing training for companies, including: Yelp, Glassdoor, and GoPro. Charles currently works for Analytics Pros, a Google Analytics Certified Partner and 360 Reseller, as Manager of Digital Analytics.
Charles provides customized trainings for many of the world’s most recognizable brands. You can find him speaking at conferences around the world or providing insights on his blog.
Transitioning Google Analytics to ‘Pro’ for a client, withAnalytics Pros. Quality docs + technical knowledge on intro call = good signs
Superb training provided to our team by Analytics Pros today. The antithesis of canned curriculum.
Lesson 1 :
Audiences (advanced segments)
Advanced segments allow you to create powerful audiences that tailor the entire platform to your needs.
Lesson 2 :
Attribution & remarketing
Last click? This session is all about understanding and visualizing the real story behind how your users convert. Learn how many touches occur, how long it takes and how all of your channels work together. Plus, learn about powerful integrations with AdWords and DoubleClick that will have an immediate impact on your ROI.
Lesson 3 :
Custom dimensions, metrics & more
You need to understand how to use custom dimensions, custom metrics, calculated metrics, event tracking and non-pageview-based tracking.
Lesson 4 :
Content performance
Content is more than just a pageview. We will cover advanced content analytics, form analytics, media tracking and social/blog analytics. Find out what is really happening on your website.
Lesson 5 :
Custom reports & Data Studio
The majority of this session will be spent on Data Studio, part of the Google Analytics 360 Suite, which provides free enterprise reporting capabilities. Learn how to connect to all of your data (social, email, Google Analytics, etc.)
Lesson 6 :
Enhanced ecommerce
Enhanced e-commerce is one of the most powerful additions to Google Analytics in recent years. True product merchandising, internal promotion insights, product list insights, product positioning insights, etc.
Lesson 7 :
Audits, data quality and QA
It is extremely rare to come across an implementation that is correct. This class will cover years of experience to help you: find and fix common implementation issues, and use debugging tools.
Lesson 8 :
Mobile app & cross-device analytics
This class will show you how to track your users across devices, sites, and apps. We will cover integrations and use cases for fully utilizing Google Analytics if: you send email to your users, have a mobile app, or have a logged-in experience.
You will also get 9 introductory Google Analytics videos.
In addition to classes, you’ll get access to snack-size video lessons on the fundamentals of Google Analytics when you enroll. That way, you’re prepared to dive deep into the data with Charles.
Here’s what you’ll learn: