Secrets of a Master Closer – Mike Kaplan

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If you want to know, step by step, how to quickly, easily, and smoothly walk anyone from being a skeptical prospect to a happy customer that refers you friends, family, and colleagues…then you want to listen to this book.

Here’s the deal:

At its core, selling isn’t a patchwork of cheesy closing techniques, annoying high-pressure tactics, or gimmicky rebuttals.

True salesmanship follows very specific laws, has very specific steps and stages, and leaves a customer feeling happy and helped. It’s honest, respectful, enlightening, friendly, and done with real care. It’s the type of selling that wins you not only customers, but fans.

Not coincidentally, this is the type of selling that truly great salespeople have mastered. This is the type of selling that keeps pipelines full and moving, and that builds a strong, loyal customer base that continues to give back to you in the form of customer loyalty, reorders, and referrals.

Well, that’s what this book is all about. It will give you a crystal-clear picture of the exact steps that every sale must move through and why, and how to methodically take any prospect through each, and eventually to the close. And how to do it with integrity and pride.

In this book, you’ll learn things like:

• The eight precise steps of every sale. Leave any out, and you will struggle. Use them all correctly, and you will be able to close unlimited sales.
• The true purpose of the presentation and the crucial, often-missing steps that need to be taken first. If you’re making the same presentation mistakes as most other salespeople, this chapter alone could double your sales.
• How to easily discover which prospects can use and pay for your product/service, and which can’t. Time is your most valuable commodity as a salesperson, and if wasted, it costs you money.
• Learn how to smoothly create an abundance of closing opportunities, and know when to ac