Salepage link: At HERE. Archive: https://archive.is/HFbwD
Even if you’re allergic to tech, your email list & sales funnel is a “work in progress”, and the idea of having to sell has you stuttering your words.
If you sell info products, digital courses, or coaching and consulting services online, then you’ve SURELY at least considered the possibility of adding webinars to your marketing strategy by now.
And perhaps they’ve been top of mind for awhile……lumped in with the millions of other things taunting you on your “someday to-do” list.
A nagging, lingering “should” that you could never quite bring yourself around to finally doing.
Perhaps you’ve even forgotten WHY you haven’t created and implemented a webinar strategy by now
Or, if you’re highly aware, perhaps you’ve identified the lack of action to be a murky cocktail of:
Yet despite all of this, the thought of doing webinars has never slipped too far down the bottom of your to-do list, because deep down in your entrepreneurial heart, you KNOW that pulling off an effective webinar strategy is the KEY to scaling and automating your growth while FINALLY creating more profits, freedom, and fandom in your business.
And THAT is what I’m going to help you accomplish today.
So even if you think that you’re a bit behind the curve…
…that the opportunity has come and passed…
…that webinar attendance is fluttering – attention spans dwindling – conversions plummeting – and ad costs skyrocketing.
(And you wouldn’t be ENTIRELY wrong on any of these fronts, either.)
Why your decision to hold off on going ALL IN on webinars up to now was likely a genius marketing move.
Okay…I realize that’s a bit of a crazy statement, but if you stick with me for a sec, I’ll show you why I’m sticking to my guns.
YES, it’s true that hundreds of online entrepreneurs are generating 5, 6 or even 7 figures every time they hit “play” on their webinar.
And YES, it’s also true that had you jumped on the webinar bandwagon sooner and spent thousands of hours tinkering around, testing and optimizing, you MAY have also been one of those success stories that “webinar experts” love raving about.
Contrary to what you may have heard, most people who attempt webinars (and maybe you can relate) NEVER even break even.
In fact, my VERY first solo webinar resulted in a NEGATIVE RETURN of $1,500.
And the funny thing is – I actually did everything right. (My content was great, I had 100 people show up for the call, and my tech set up was triple-tested and held up like a champ.)
But one tiny mistake on my end that nobody warned me about (Really? I’m supposed to include a purchase link?) sunk the whole thing in less than a millisecond.
And I know that my own epic fail may sound.. well.. uncommon and unlikely.
But if you’ve ever attempted a webinar yourself (or listened closely to the struggles of your entrepreneurial peers), then you’ll know that the horror show isn’t so far off from the typical webinar experience.
Or…if you don’t yet have a list, you whip up a few FB ads, tie it together with a registration landing page, and wait for the “magic” to unfold.
And maybe you actually DO get a solid number of registrants. Something you feel good about.
So you go to work on your content. You labor for hours wondering what you’ll share with your audience, and how you can somehow seamlessly steer the conversation into a natural sales pitch that doesn’t make you (or them) feel sick to your stomach.
But even as your write it, you can already feel how contrived it all sounds.
But you’re a bold-faced entrepreneur and you’ve already spent hundreds on ads and technology that you don’t even know how to use yet…so you plunge forward with a “screw it, let’s do it” mentality.
“It’s all in my head…I’ll feel better once I’m on the call”.
Sure…if you can even make it there.
But “it’s all good” you say…“I’ll make it back on my first webinar!”
So you take stock of it all – microphone, webcams, screenshares, recording app, broadcast software, registration forms, hosting, etc.
And breeze through the instructions – watch a few YouTube tutorials and “how to” guides, and desperately try to patch together multiple systems, programs and technologies that make assembling Ikea furniture feel like an walk in the park.
And let’s say you get lucky…maybe there’s a “tech guru” in your mastermind group who owes you a favor and steps up to the plate and delivers.
Phew. That was close 😉
You review your notes, make some edits to the slides (“What was I thinking with that outdated, uber-corporate template?”) and do a few vocal warm-ups to make sure you’re “projecting” properly…as if any of us really know what that means.
So you’re feeling good. Checkmarks. All systems go.
Minutes before you go live, you peek into the webinar room and only a HANDFUL of your registrants have made it (something like 15%… with most of them being your friends and family who showed up for moral support).
What happened to all those expensive, well-earned leads?? AHH.
And are the few that made it even the right TYPE of audience?
Do they care about you or your material, or are they waiting for ANY excuse to check out and get on with their day?
But the show must go on – you can still salvage this if you convert the few people that actually DID show up, right?
So you fight the flinch, hide your disappointment, and jump into a scattered mix of slides, screen shares and sales pitches.
There is ZERO engagement from your audience. (What happened to all that “YES momentum” you were told would come so easy?)
And for a split second, you can swear you’re back on stage at your old middle school delivering your very first public speech to a bunch of disinterested teenagers.
You bravely give it your all and awkwardly transition into your “pitch.”
Your brain floods with negative self-talk:
“Who am I to sell?”
“I don’t want to sound sleazy or pushy!”
“My audience will hate me and never trust me again…the few people I have will unsubscribe…”
But once again, you push through it and sputter off a few words.
A Hail Mary.
Crickets.
Tumbleweeds.
Close the curtain.
Exit stage right.
You curse the so-called “webinar training” course you bought that covered only one piece of a large, intricate puzzle…and cast-off webinars as an expensive, complicated, ineffective system that has no place in your business.
You pat yourself on the back, lick your wounds and learn to live another day while waiting and hoping for webinars to die a slow, painful death. (Not like you’re spiteful or anything…)
Because despite EVERYTHING that can (and usually does) go wrong with a webinar…
There is still NOTHING more powerful, leverageable or exponentially more profitable for you and your business than a well executed webinar strategy.
And when I FINALLY got past my initial failures and learned how to do things the right way – my business shifted overnight.
It started with my first $30K day with a single webinar… (Totally within your reach, by the way.)
And then with more tweaks and refinements over the next few months, I started to hit high six-figure webinars with increasing regularity…
…and then finally, just this past spring I busted yet another plateau and came within pennies of hitting the 7-figure mark!
Now, I’m not saying you’re going to have a million dollar payday right out of the gate.
But what would it mean to you and your business if the next time you hit “play” on a webinar…even if it’s your very first, you walked away with $30K of profit and dozens of happy new customers?
What if it was even half of that…
…would that still be a game changer for you and your business?
Well that’s a very realistic milestone I want to put in your head right now.
Boom! Tattoo it this second.
Because I KNOW that as long as you have a strong product to sell, the ONLY thing standing in the way of you achieving a five-figure webinar (with the strong possibility of scaling up FAST), is the right strategy and step-by-step guidance to nail it with confidence.
AND MOST IMPORTANTLY…
That’s what kept ME in the game – even after my first epic failure that left me red (in the face and the bottom line).
And it’s this gap between horror show and happy ending that I want to help you confidently traverse in the coming weeks.
But you might be wondering, who am I to lead you on this journey?
WHY I RESISTED OFFERING A WEBINAR TRAINING FOR YEARS… EVEN THOUGH OTHER TOP EXPERTS WOULD CONSTANTLY COME TO ME FOR ADVICE.
Now, one of the great things about being counted on to train thousands of entrepreneurs on a quickly evolving platform like Facebook is the need for absolute meticulousness.
To stay up-to-date on best practices, and teach them in a clear, step-by-step manner that leaves absolutely NOTHING to chance. (There are enough risks in running a business, don’t ya think?)
But sometimes, that meticulousness (okay, fine, let’s call it perfectionism) gets you into trouble…
As my students and peers witnessed my company’s exponential growth, many of them connected the dots and linked my success to webinars.
Sure, I was doing all the other things we’re taught to do in marketing, like guest posting, networking with affiliates, podcasting, email marketing, etc.
FOR YEARS, I WAS KNOWN AS THE “GO-TO” FACEBOOK MARKETING EXPERT, CO-WRITING THE FACEBOOK MARKETING ALL-IN-ONE
FOR DUMMIES BOOK, BEFORE WELCOMING OVER 6,500 STUDENTS INTO MY FLAGSHIP COURSE –
THE FACEBOOK MARKETING PROFIT LAB.
So when I had my first $30K webinar, some people started taking notice.
“Hey, that’s awesome Amy, Congrats!”
But when I started to routinely hit high 6 figures on each campaign…and then almost 7 figures with my last launch, that’s when the conversation went from flattery and fist bumps to:
But outside of a few private chats, I wasn’t ready to…
Not because I stumbled upon my success “by chance” and wouldn’t know how to teach others how to replicate it.
But because I knew from experience that webinars, more than ANY other marketing activity, were the most delicate, intricate system that required extreme care and attention to detail in order to execute successfully.
So I held off.
Now I’ve always been one to jump into action – to “burn the boats” and not look back, as my friend Tony Robbins would say.
But when it comes to creating and developing the strategies and systems that MAXIMIZE results and return-on-effort (R.O.E.) of my students, I’m not ashamed to say that I’m a bit of a perfectionist.
Sure, the “better done than perfect” battle cry might work well for a cheap coffee mug, but it has no place in the real world where thousands of hardworking online entrepreneurs are counting on me to deliver a TOP quality training that leaves no stone unturned and no questions unanswered.
Because in the world of webinars, “better done than perfect” leaves you with:
And that’s why, despite hundreds of my students practically begging me to create a webinar course, I made the decision to hold back until my strategies were refined, tested, optimized, and delivered in the patented “Amy Style” that holds your hand through every step of the way and NEVER leaves you wondering what to do next.
And today, I’m proud to say…the wait for that type of training is OVER 🙂
But before I introduce you to it, it’s important we do some important unlearning and prepare the ground for your success.And more importantly…are you ready to learn how to sidestep the countless traps that make most webinars epic disasters, and instead learn and implement the COMPLETE step-by-step system that I’ve personally used to generate over $5M in my business?
And more importantly…are you ready to learn how to sidestep the countless traps that make most webinars epic disasters, and instead learn and implement the COMPLETE step-by-step system that I’ve personally used to generate over $5M in my business?
A webinar success system that makes you look like a marketing genius even if:
The result is 5 CORE MODULES and a treasure trove of checklists, cheat sheets and templates that hold your hand through every step needed to achieve your first wildly profitable live webinar…
…and then put it on autopilot.
While it’s true that some students hit 5 figures their first time out, and others have built upon smaller initial successes before hitting 6 figures a few months later…
The goal here is to get you in the game with your first PROFITABLE webinar.
Why?
Because it’s a realistic and highly achievable tipping point.
Your first profitable webinar puts you on a whole new entrepreneurial playing field where new doors open up VERY fast.
You have leverage…you have momentum…and you finally have confidence that this business you’ve poured your heart and soul into for so long (and had all but given up on) actually DOES have the legs to take you as far along the entrepreneurial path as you’re willing to go.
In this section you’ll learn how to tell engaging stories, craft emotionally gripping hooks, and naturally transition into a high-converting sales offer that addresses your prospects’ deep desires and motivates them into action!