Behavioral Design Bootcamp – Irrational Labs (Dan Ariely)
Salepage link: At HERE. Archive: https://archive.is/wip/nO6vV
Strengthen Your Expertise in Behavioral Economics
In this 8 week on-demand online bootcamp, you’ll learn at your own pace, discovering how to use behavioral economics to boost KPIs, enhance customer experience, and build more robust and effective products from the ground up.
In addition to course modules, you’ll interact with other participants and Irrational Labs team members in our slack community, office hours, and other live events for bootcamp participants. You’ll share what you learn with fellow course participants and get feedback on your work.
What you’ll learn:
- Actionable insights for leveraging behavioral science
- The “3B framework” for behavior change (used by companies like Google and Facebook)
- When and how to conduct smart experiments
- The top psychological biases impacting you (and your customers)
- Tools, like a behavioral diagnosis, to identify where your efforts will make the greatest impact
- How to ethically — and often drastically — increase your conversion and retention rates
The Curriculum
Designed by behavioral science experts at Irrational Labs, alongside behavioral designers from top Silicon Valley companies.
- SESSION 01 Why behavioral economics is a shortcut for product design and marketing
- SESSION 02 Foundational principles of behavioral economics that will fundamentally reshape your thinking
- SESSION 03 The Behavioral Design Process: the 3-step method to design products that actually drive behavior change
- SESSION 04 The most important (and least understood) step in behavior change: Defining a ‘key behavior’
- SESSION 05 The 3B framework for change: a simple, powerful way to understand your customer’s psychology
- SESSION 06 How to reduce cognitive overload in your customer flows
- SESSION 07 It’s all relative. How relativity drives our purchase decisions
- SESSION 08 How to get someone’s attention and keep it (ethically)
- SESSION 09 How to leverage the ‘endowment effect’ in your onboarding flow
- SESSION 10 Benefits: Doing the right thing for the wrong reasons
- SESSION 11 Smart ways to keep customers engaged (a deep dive on ‘concrete-ness’ and ‘identifiable victim’)
- SESSION 12 Everyone else is doing it: The impact of Social Norms
- SESSION 13 Designing for incentives … and the mistakes most people make
- SESSION 14 Pricing 101: How to convey your product’s value
- SESSION 15 Mental Models: How to shape your customer’s narrative (great for new products and startups!)
- SESSION 16 The Behavioral Design Process: Experimentation
