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• Archive: http://archive.is/Mduda Level UP Your Facebook & Instagram Ads SkillsThis course will give you ALL the tools and skills you need to build the most effective and affordable Facebook campaigns.What Do These Companies Know That Others Don't?I'll teach you the secrets, principles, and strategies that enable these advertisers to spend millions of dollars each day on Facebook ads, while maintaining a positive ROI.Here are some of the perks you're getting...70 on-demand video lessons, and growing!Unlimited lifetime access to the course.
• View it whenever, at your own pace!Access to a private Facebook community group.Bi-weekly Live Q&A session for students.
• Access to future content and new lessons!
• This course covers everything you need to know to run highly effective Facebook ads.Whether you're a beginner or advanced user, I give you actionable strategies, while teaching you what's going on "under the hood".What makes this the most up-to-date Facebook course out there?Everything in this course was made in December 2019.
• On top of that, I am constantly releasing new content based on updates to the ad platform, new solutions, and student requests.These are the 3 newest lessons, and the dates they were released: Released Feb 14th: Scaling Your Ad SpendBased on student requests, I released two 20-minute lessons on how to scale your ad spend aggressively, while maintaining positive ROI.Released Feb 10th: Ad PolicyAnother highly requested topic, I created and released 50 minutes of content on how to avoid, manage, and mitigate compliance issues (disapprovals, account disables, business manager disables, etc.)Released Feb 4th: Dynamic CreativeOne of Facebook's newer and most promising features for 2020, I built a lesson and step-by-step tutorial on Dynamic Creative, a new solution that enables you to automate the creation and testing of ads, and ad components (headlines, CTAs, videos, images, etc.).Course CurriculumIntroductionWelcome!(0:15)Brands Built Entirely on Facebook & Instagram - What do They Know?(1:07)About Me(2:11)What You'll Learn in this Course(2:04)Agenda for This Course(1:13)Facebook's Ad EcosystemFacebook's Ad Ecosystem and the 10 Year Roadmap(2:20)Beyond the Facebook Blue App(2:05)Cross-Channel, Cross-Device, Identity Tracking(0:55)The Emergence of Digital Native Companies, Built on Facebook and Instagram(2:43)Programming the Right Instructions: Campaign Objectives(2:38)Modern Problems Require Modern Solutions(2:20)Ad Ecosystem Quiz!NEW: Ads Manager Part 1: Beginner 101, Navigation, and Reporting(19:25)NEW: Campaign Structures: Evolving From Basic to Advanced(12:50)How to WIN the Facebook ad auctionHow the Facebook Ad Auction Works(1:58)The Underlying Auction Formula That Runs EVERYTHING(5:02)How to Win at the Auction(4:30)Minimizing Constraints on Delivery(1:13)Why are Lookalike Audiences So Powerful?(2:19)Building a Robust Lookalike Targeting Strategy(4:02)NEW: A Step-by-Step Guide to Setting Up Lookalike Audiences (in Ads Manager)(8:20)The "Learning Stage" of Optimization(1:46)Preventing "Significant Edits" & Learning Resets(3:08)What Exactly is the Facebook Pixel?