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• Archive: Stephen Martin, Joseph Marks - Messengers Why are self-confident ignoramuses so often believed?
• Why are thoughtful experts so often given the cold shoulder?
• And why do apparently irrelevant details such as a person's height, their relative wealth, or their Facebook photo influence whether or not we trust what they are saying?
• When deciding whether or not someone is worth listening to, we think we carefully weigh their words and arguments.
• But those are far from being the only factors that hold sway with us.