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• Archive: Safi Bahcall - Loonshots What do James Bond and Lipitor have in common?
• Why do traffic jams appear out of nowhere on highways?
• What can we learn about innovation from a glass of water?
• In Loonshots, physicist and entrepreneur Safi Bahcall reveals a surprising new way of thinking about the mysteries of group behaviour and the challenges of nurturing radical breakthroughs.
• Drawing on the science of phase transitions, Bahcall shows why teams, companies, or any group with a mission will suddenly change from embracing wild new ideas to rigidly rejecting them, just as flowing water will suddenly change into brittle ice.