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Convenience
• Archive: Shep Hyken - The Convenience Revolution Convenience is King When you make it easier for customers to do business with you, they will reward you with their money, their loyalty, and their referrals.
• There's a reason they call it a convenience store - because it's convenient!
• When you have to pick up a gallon of milk, would you rather stop by a large supermarket or a 7-Eleven?
• Customers who shop at convenience stores know the selection is smaller and the prices are often higher...yet they still come in droves because of the ease of purchase.
• That's convenient too...but the convenience comes at a cost.