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• Archive: Brian Solis - X: The Experience When Business Meets Design Welcome to a new era of business in which your brand is defined by those who experience it.
• Do you know how your customers experience your brand today?
• Do you know how they really feel?
• Do you know what they say when you re not around?
• In an always-on world where everyone is connected to information and also one another, customer experience is your brand.