and
The
the
Category
a
of
category
to
that
in
• Archive: Anthony Kennada - Category Creation: How to Build a Brand Lessons from HubSpot, Salesforce, Gainsight and Other Iconic Brands "The Uber of this" "The Salesforce of that" "It's like Instagram, but for…" There is no such thing as an original idea anymore - right?
• Actually, it turns out that the world’s most innovative companies have created so much more than just brand new products and technology.
• They've created entirely new market categories.
• The challenge is that successfully building new categories requires a perfect storm of luck and timing.
• Get Anthony Kennada - Category Creation: How to Build a Brand download Or does it?