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• Archive: Rachel O’Neill - Seduction Men, Masculinity and Mediated Intimacy
• Within the so-called seduction community, the ability to meet and attract women is understood as a skill which heterosexual men can cultivate through practical training and personal development.
• Though it has been an object of media speculation - and frequent sensationalism - for over a decade, this cultural formation remains poorly understood.
• In the first book-length study of the industry, Rachel O’Neill takes us into the world of seduction seminars, training events, instructional guidebooks and video tutorials.
• Pushing past established understandings of ‘pickup artists’ as pathetic, pathological or perverse, she examines what makes seduction so compelling for those drawn to participate in this sphere.