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• Archive: Dan Gregory and Kieran Flanagan - Selfish - Scared and Stupid - Stop Fighting Human Nature and Increase Your Performance - Engagement and Influence
• Appealing to humans' basic instincts to increase influence, buy-in and results Survival of the species comes down to three basic instincts, say behavioural research strategists Dan Gregory and Kieran Flanagan—fear, self-interest and simplicity.
• These basic human behaviours come into play in all types of relationships, including those between businesses and customers.
• Selfish, Scared and Stupid: Stop fighting human nature and increase your performance, engagement and influence, demystifies these behaviours and examines the psychology behind why even the best ideas sometimes fail.
• This book helps businesses design their organisations for reality rather than perfection, and also offers strategies to head off unprecedented levels of disengagement within, and outside, the business.